Home Buyer Gets +600% Increase in Serious Leads
Real Estate Investor Achieves Skyrocketing Growth with Targeted PPC Strategy
What ASAP Outreach Was Facing
ASAP Outreach, a cash home buyer company, was running primarily on referrals. While high-ticket sales meant even 1 proper deal a month could sustain the business, the client was looking for growth with digital marketing and wanted to explore opportunities for scalable results.
Key Pain Points:
Business dependent on referrals only - no scalability
Needed more leads with serious intent to sell
Required effective use of investment in terms of ROI
No consistent lead generation plan or system
Limited market reach beyond personal network
The Struggle Was Real
ASAP Outreach faced significant challenges with their ppc strategy before partnering with us.
Our Strategic Approach
We implemented a data-driven PPC strategy with custom landing pages, serious-intent keyword targeting, and continuous optimization through testing.
Dual Landing Pages
Made 2 custom designed landing pages for testing purposes with short & concise copywriting tailored to motivated sellers.
Intent-Based Keywords
Used serious intent keywords only with SKAGs (Single Keyword Ad Groups) to capture motivated seller searches.
Competitive Ad Copy
Created competitive ad copies in comparison to competitors, highlighting fast cash offers and quick closing process.
Data-Driven Optimization
Gathered conversion data through tracking, then moved to auto bidding strategy in Google Ads for optimal performance.
The Impact We Delivered
After pausing during the holiday season and identifying what was lacking, we achieved skyrocketing growth in serious leads with exceptional conversion rates.
Before
After
| Metric | Before | After | Change |
|---|---|---|---|
| Monthly Conversions | 2.00 | 33.00 | +600% |
| Conversion Rate | 5.11% | 35.11% | +587% |
| Cost Per Lead | $313 | $124 | -60% |
| Monthly Clicks | 37 | 94 | +154% |
Tools & Expertise Used
The technologies and strategies that powered this transformation
Ready to Achieve Similar Results?
Let's discuss how we can replicate this success for your business with a customized ppc strategy