Turn seasonal spikes into year-round revenue

Repair calls convert fastest but replacement opportunities drive revenue. We build tiered campaigns: emergency repair ads capture urgent homeowners, tune-up promotions fill shoulder seasons, and replacement campaigns target older-system households. Most HVAC companies see 60% of revenue from repairs and maintenance, 40% from installations—marketing should reflect that mix.

When AC fails in July or heat dies in January, homeowners call the first contractor they find. We run 24/7 emergency campaigns with call extensions, ensuring your phone rings immediately. Geo-targeting focuses on your service area, and bid adjustments increase during temperature extremes when HVAC emergencies spike. Response speed wins emergency calls.

Maintenance agreements are the holy grail of HVAC—recurring revenue, predictable scheduling, and first-call rights for replacements. We create dedicated campaigns targeting homeowners who value preventive care. Landing pages emphasize priority service, discounts, and system longevity. Retargeting converts past service customers into maintenance members.

National brands spend heavily but often lack local relevance. We position local HVAC companies as community experts: faster response times, family ownership, local reputation. Hyperlocal SEO targets neighborhood-specific searches. Review strategies highlight personal service. Many homeowners prefer supporting local businesses when given the choice—our job is to surface that option.

HVAC searches are highly seasonal and location-specific. Homeowners search 'AC repair near me' when systems fail, 'HVAC installation [city]' when researching replacements. We optimize for both urgent and research-phase keywords. Content addresses system comparisons, efficiency ratings, and maintenance tips. Google Business Profile optimization captures map pack visibility for emergency searches.

Lead aggregators charge $40-120 per HVAC lead shared with 3-4 competitors—you might close 1 in 5. Our exclusive leads cost $45-85 each but you're the only contractor calling. Close rates jump from 15-20% on shared leads to 50-65% on exclusive leads. For a $4,000 system sale, paying more for exclusive leads that actually close makes financial sense.

Both, though strategies differ substantially. Residential HVAC marketing targets homeowners through local search and seasonal campaigns. Commercial HVAC requires B2B approaches: targeting property managers, facility directors, and general contractors through LinkedIn, industry associations, and commercial-specific content. We tailor campaigns to your service mix and growth priorities.

We integrate with ServiceTitan, Housecall Pro, and FieldEdge to track the complete customer journey: initial call, appointment booking, service completion, and revenue generated. Call tracking identifies which campaigns drive phone calls. Monthly reports show cost-per-lead and cost-per-job by service type, so you know exactly which marketing investments generate profitable work.

Peak season performance depends heavily on pre-season preparation. HVAC companies with campaigns optimized before summer/winter see 40-80 leads per month during peak periods. Emergency repair campaigns often deliver 3-5x normal volume during extreme weather. Companies starting marketing during peak season face higher costs and slower optimization—we recommend launching 60-90 days before your busy season.