Dental Marketing That Fills Your Patient Schedule

Industry best practice is 5-10% of gross revenue for established practices and 10-15% for new practices. For example, if your practice generates $1M annually, you should invest $50K-100K in marketing ($4,200-8,300/month). However, the real question is ROI - if you're getting 3-5x return, you should spend as much as profitably possible.

PPC can generate leads within 24-48 hours of launch. SEO takes 3-6 months to show meaningful results. That's why we recommend starting with a combined approach - use PPC for immediate patient flow while building your long-term SEO foundation. Most practices see positive ROI within the first 60-90 days.

It varies by service and location, but expect $85-120 per lead for your own PPC campaigns versus $200-400+ through lead aggregators like 1-800-DENTIST. With our optimization, most practices see cost per acquired patient between $150-250, with an average lifetime value of $2,500-3,500.

We work with both! We have experience with single-location private practices, multi-location groups, and DSOs up to 50+ locations. Our strategies scale - whether you need to fill one schedule or coordinate marketing across multiple locations.

All of our marketing strategies are HIPAA-compliant. We use secure forms with SSL encryption, never share patient data with third parties, sign BAAs (Business Associate Agreements) when required, and follow all guidelines for patient photos, testimonials, and reviews. Your practice's compliance is our priority.

Absolutely! We specialize in high-value treatment marketing. We'll create dedicated landing pages, targeted PPC campaigns, and SEO strategies for your cosmetic services, dental implants, Invisalign, orthodontics, sedation dentistry, and any other specialty services you offer.

Competition means there's demand! We excel at competitive markets through precise targeting, unique positioning, and optimized campaigns. We'll find your differentiators (technology, experience, specialties, patient experience) and amplify them to stand out from corporate dental chains.

We can work with your existing website if it's modern, mobile-friendly, and loads quickly. However, if your site is 3+ years old, built on outdated technology, or converting poorly, we'll recommend a redesign. We'll provide a free audit to assess whether optimization or rebuilding makes more sense.

Full-service packages include: Google Ads management, Local Services Ads, SEO (technical, on-page, local), Google Business Profile optimization, website design/optimization, landing page creation, reputation management, review generation, content marketing, and monthly reporting. We customize based on your needs and budget.

We use call tracking, form tracking, online booking analytics, and integrate with your practice management software when possible. You'll see exactly how many leads came from each channel, which converted to appointments, and the revenue generated. Monthly reports show website traffic, rankings, leads, cost per lead, and ROI.

Three things: (1) Dental-only focus - we only work with dental practices, so we deeply understand your challenges. (2) Performance-driven - we're measured on patient acquisition and ROI, not vanity metrics. (3) Transparency - you own all accounts, data, and assets. No lock-in contracts or hidden fees.

No! We work on month-to-month agreements. We earn your business every month through results. Most clients stay with us for years because the ROI makes it a no-brainer, but you're never locked in.

Yes! New practice launches are exciting. We'll prioritize PPC and Local Services Ads for immediate patient acquisition, build your Google Business Profile, set up reputation management for your first reviews, and establish SEO foundations. We've helped dozens of new practices go from zero to fully booked.

We can help you attract more fee-for-service patients and high-value cases. We'll focus on cosmetic dentistry marketing, implant campaigns, orthodontics, and other profitable services while reducing lower-value traffic. Many practices use us to shift from insurance-dependent to fee-for-service models.

Yes! Emergency dental searches have high intent and convert well. We'll create dedicated emergency landing pages, run 24/7 emergency PPC campaigns, optimize for "emergency dentist near me", and set up after-hours call tracking to capture every emergency patient.