Roofing Marketing Experts

Own storm season & stay booked year-round

Capture insurance claim jobs after every storm and maintain steady workflow with replacement and repair leads. Our roofing marketing puts you at the top of search results when homeowners need you most.

22K+
Roofing Leads Generated
455%
Average ROI
125+
Roofing Clients
97%
Client Retention

Trusted by leading roofing companies

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The Problem

Most roofing companies are invisible online

After every storm, homeowners search for "roof repair near me" and "roof replacement." If your roofing company isn't ranking at the top, you're losing insurance claim jobs and full replacements worth $10,000-$30,000+ to competitors who invest in digital marketing.

Missing post-storm insurance claim opportunities worth tens of thousands
Losing roof replacement jobs to competitors with better online presence
Seasonal slow periods with no consistent lead flow
Expensive lead generation costs from aggregator sites
No visibility when homeowners search for emergency roof repairs
The Solution

Become the #1 choice in your area

Our roofing marketing system puts your company in front of homeowners actively searching for your services—generating exclusive, high-quality leads at a fraction of what you'd pay lead aggregators.

Dominate post-storm searches for "roof repair" and "roof replacement"
Generate exclusive roofing and insurance claim leads (never shared)
Consistent replacement, repair, and inspection jobs year-round
Professional website featuring roof types, storm damage, and insurance work
Build premium roofing brand trusted for quality installations and warranties
Industry Challenges

Challenges roofing companies face today

The roofing industry is more competitive than ever. Here's what's holding most roofing roofing contractors back.

Expensive Roofing Leads

Roofing lead aggregators charge $100-300 per roof replacement lead shared with 4-6 competing contractors. These are not exclusive to you.

Missing Post-Storm Surge

After every hailstorm and hurricane, homeowners search frantically for roof repair. If you're not ranking first, storm chasers and competitors capture the rush.

National Roofing Competitors

Large roofing companies and franchise networks like CertainTeed and Owens Corning contractors dominate with dealer programs and national advertising.

No Insurance Job Positioning

Your website doesn't explain insurance claim process, storm damage assessment, or work with adjusters—key factors homeowners research before calling.

Warranty and Trust Issues

Competitors showcase manufacturer certifications, warranties, and before/after galleries. Your online presence doesn't build the trust needed for $15K-30K decisions.

On Roofs, Not Computers

You're too busy inspecting shingles, meeting with adjusters, managing crews, and installing roofs to learn Google Ads bidding and local SEO tactics.

Our Approach

How we build predictable growth

Our proven methodology combines immediate results with long-term market dominance, all while building your brand and reducing reliance on expensive advertising.

Storm Damage Leads Fast

Launch PPC campaigns within 48 hours targeting post-storm "roof repair," "hail damage," and "roof replacement" searches to capture homeowners with insurance claims ready to file.

Insurance & Storm Authority

Dominate searches for "roof insurance claim" and "storm damage repair." Build authority with content about working with adjusters, materials, and warranties at 75-90% lower cost than PPC.

Premium Roofing Contractor

Position as the quality roofing contractor with manufacturer certifications, long warranties, and superior craftsmanship. Target homeowners making $20K+ replacement decisions.

Inspection to Replacement

Convert free roof inspections into full replacements. Automated systems follow up after inspections, coordinate with insurance adjusters, and schedule during optimal weather windows.

Your Journey to Marketing Dominance

From first call to consistent leads

A proven timeline that takes you from zero to a lead-generating machine. Here's exactly what to expect.

1
Week 1

Discovery & Audit

  • Competitive analysis of top-ranking local roofing roofing contractors
  • Service area research and keyword opportunities
  • Complete website and current marketing audit
Deliverable
Complete marketing audit report
2
Week 1

Strategy Development

  • Custom campaign planning based on your services
  • In-depth keyword research and local targeting
  • Content strategy and messaging framework
Deliverable
90-day action plan
3
Week 2

Launch

  • Local Service Ads and PPC campaign deployment
  • Website optimization and landing page creation
  • SEO-optimized content creation and publishing
Deliverable
Live campaigns generating leads
4
Month 2+

Growth & Optimization

  • A/B testing and conversion rate optimization
  • Continuous campaign refinement and scaling
  • Monthly reporting and strategy adjustments
Deliverable
Consistent, predictable lead flow

Ready to get started?

Schedule your free consultation and get your customized marketing roadmap within 48 hours.

Start Your Journey Today
The True Cost of DIY Marketing

DIY marketing vs hiring experts

Before you decide to do it yourself, see what it really takes—and what it costs.

Aspect
DIY Marketing
KeyGrow Marketing
Time Investment
15-25 hours/week
0 hours (we handle everything)
WINNER
Learning Curve
6-12 months to see results
Results in 30-60 days
WINNER
Tools & Software
$400-1,200/month
Included in service
WINNER
Ad Management
Trial and error, wasted budget
Expert optimization from day 1
WINNER
SEO Strategy
Generic, slow progress
Home service-specific, proven methods
WINNER
Content Creation
DIY or hire separately
Professional copywriters included
WINNER
Campaign Optimization
Manual testing, slow iteration
AI-powered + expert analysis
WINNER
Local SEO
Inconsistent Google Business updates
Full GBP optimization & management
WINNER
Results Timeline
12-18 months to profitability
3-6 months to positive ROI
WINNER
Average Cost Per Lead
$100-250+ (due to inefficiency)
$20-60 (optimized campaigns)
WINNER
Support
YouTube tutorials, forums
Dedicated account manager
WINNER
Reporting
Manual tracking in spreadsheets
Real-time dashboard + monthly reports
WINNER

DIY Marketing Reality

15-25 hours/week away from jobs
6-12 months learning curve
Trial and error with ad campaigns
Managing multiple tools & platforms
Result:Burnout & Slow Growth

Less time on jobs, inconsistent results, constant stress

SMART CHOICE

KeyGrow Partnership

0 hours/week - we handle everything
Results in 30-60 days, not months
Expert optimization from day one
Dedicated team + account manager
Result:More Jobs Booked
Focus on jobs while we generate leads

Stop wasting time and money on DIY marketing

Let our team of roofing marketing experts handle everything while you focus on running jobs.

Get Expert Marketing Today
Roofing Services Marketing

Marketing for every roofing service you offer

Different roofing services require different marketing approaches. We create targeted campaigns for each service to maximize your leads and fill your calendar with high-value jobs.

Roof Replacement

Generate qualified leads from homeowners ready to invest in full roof replacements. Target searches for aging roofs, failed inspections, and upgrade-ready customers.

15-30replacement leads/month

Storm Damage & Emergency

Capture urgent leads after storms with rapid-response PPC campaigns. Be first when homeowners search for emergency roof repairs and storm damage assessment.

20-45storm leads/month

Insurance Claims

Attract homeowners navigating insurance claims with campaigns highlighting your claims assistance expertise and insurance company relationships.

10-25insurance jobs/month

Commercial Roofing

Generate B2B leads from property managers, building owners, and commercial clients seeking flat roof systems, TPO, EPDM, and metal roofing solutions.

$25K+avg project value

Roof Repairs & Maintenance

Capture homeowners searching for leak repairs, shingle replacement, and preventive maintenance with targeted local SEO and service area campaigns.

25-50repair calls/month

Gutter & Siding Services

Increase average job value by marketing complementary services. Target homeowners who need gutters, siding, and exterior work alongside roofing projects.

30%upsell rate

Ready to grow your roofing business?

Get a customized marketing strategy for your specific roofing services and growth goals.

Get Free Consultation
Website Solutions

Websites that convert visitors into calls

Your website is often the first impression potential customers have of your business. We build high-converting sites designed to turn visitors into booked service calls.

Mobile-First Design

Over 70% of roofing searches happen on mobile. We build sites that look perfect and load fast on every device.

Click-to-Call

One-tap calling from every page. When homeowners need help, they can reach you instantly without searching.

Online Scheduling

Let customers book appointments 24/7 without calling. Integrates with your existing scheduling system.

Speed Optimization

Page speed directly impacts conversions and SEO rankings. Our sites load in under 2 seconds.

Every roofing contractor website includes

Professional design for your trade
Service area and coverage pages
Click-to-call on every page
Online appointment scheduling
SEO-optimized structure
Customer review integration
Before/after project galleries
Analytics and call tracking
Ongoing maintenance and support
Landing Pages

Landing pages that maximize every ad dollar

Generic website pages waste ad spend. Our conversion-optimized landing pages are designed for one purpose: turning clicks into service calls.

Higher Conversion Rates

Purpose-built landing pages convert 3-5x better than generic website pages by focusing on a single service.

Service-Specific Targeting

Create dedicated pages for each service—roof replacement, shingle repair, gutter installation—with tailored messaging.

Better Ad Performance

Landing pages improve Google ad quality scores, reducing cost-per-click and increasing ROI by 40-60%.

Emergency Service Ready

Dedicated emergency landing pages capture urgent leads with prominent phone numbers and instant forms.

Landing page types we create

Service-specific landing pages
Emergency repair pages
Seasonal promotion pages
New customer offer pages
Service area specific pages
Commercial service pages
3-5x
Higher conversion rates vs generic pages
40-60%
Improvement in ad quality scores
24-48hr
Time to launch new pages
PPC Advertising

PPC that delivers exclusive service calls

Stop sharing leads with competitors. Our PPC campaigns generate exclusive, qualified service calls at a fraction of what you'd pay lead aggregators.

Immediate Results

Start generating qualified service calls within 24-48 hours of campaign launch while SEO builds momentum.

Hyper-Local Targeting

Target specific zip codes, neighborhoods, and service areas to reach homeowners in your coverage zone.

Google Guaranteed

Local Service Ads with the Google Guarantee badge build instant trust and generate high-intent leads.

Scalable Growth

Start with modest budgets and scale up quickly as ROI is proven and you can handle increased volume.

Lower Cost Than Aggregators

Generate exclusive leads at 40-60% less than HomeAdvisor or Angi—and you own every lead.

Advertising platforms we use

Google Local Service Ads
Pay-per-lead with Google Guarantee
Google Search Ads
Capture high-intent service searches
Facebook & Instagram
Target homeowners in your area
Nextdoor Advertising
Reach neighborhood-focused audiences

Average performance metrics

$25-65
Cost per qualified lead
15-25%
Average conversion rate
400-600%
Average ROI within 6 months
24-48hr
Time to first leads
SEO Strategy

SEO that builds lasting local dominance

While PPC delivers immediate results, SEO builds long-term market dominance that generates leads at a fraction of the cost—month after month, year after year.

Local Map Dominance

Rank in the Google 3-pack for "near me" searches that generate 80% of local service calls.

Lower Cost Per Lead

SEO leads cost 70-85% less than PPC once established, delivering dramatically better long-term ROI.

Trust & Authority

High organic rankings build credibility—homeowners trust top organic results more than ads.

Compound Growth

SEO results compound over time—the work you do in month 3 continues generating leads in months 12, 24, and beyond.

24/7 Lead Generation

Unlike ads that stop when budget runs out, SEO generates leads continuously without ongoing ad spend.

Our SEO services include

Google Business Profile optimization
Local citation building
Service area page creation
Technical SEO and site speed
Review generation strategy
Link building and authority
Schema markup for roofing roofing contractors
Monthly reporting and optimization

Typical SEO timeline

Months 1-3
Foundation building, GBP optimization, initial content creation
Months 4-6
Rankings improve, traffic increases 50-100%, initial lead generation
Months 7-12
Dominant local rankings, 200-400% traffic growth, consistent lead flow
Year 2+
Market leadership, leads at 70-85% lower cost than PPC, compounding growth
SEO vs PPC Strategy

Why top roofing contractors use both together

SEO and PPC aren't competing strategies—they're complementary forces that fill your roofing schedule faster when combined.

SEO

Long-term dominance

01

Builds lasting equity

Every page and optimization compounds over time—work done today generates roofing leads for years.

02

Lower cost per lead

$30-50 per lead once established vs $70-120 for PPC—up to 75% savings at scale.

03

Builds trust & authority

Organic rankings signal credibility—homeowners trust top organic results more than ads.

04

24/7 passive lead flow

Generates roofing leads continuously without ongoing ad spend—works while you sleep.

PPC

Immediate impact

01

Instant lead flow

Start generating qualified roof replacement and storm damage repair leads within 24-48 hours of launch.

02

Surgical targeting

Target specific zip codes, storm-affected areas, and high-value insurance claim opportunities.

03

Total budget control

Scale investment up or down instantly based on capacity and seasonal demand.

04

Rapid optimization

Fast A/B testing reveals exactly what messaging resonates with your market.

The power of both combined

When SEO and PPC work together, they create a multiplier effect that dramatically outperforms either strategy alone.

400-700%
Combined ROI

vs 200-400% for single channel strategy

2x
Search Visibility

Own both paid and organic positions

75%
Cost Reduction

By year 2 as SEO takes over from PPC

How they work together

PPC generates revenue from day one

While SEO builds momentum over months 1-6, PPC delivers immediate cash flow to fund operations.

PPC data informs SEO strategy

Learn which keywords, messaging, and offers convert best, then optimize your SEO content accordingly.

SEO reduces PPC dependency over time

As organic rankings improve, gradually shift budget from paid to organic for dramatically lower lead costs.

Dominate the entire search page

Own both the #1 organic position and top ad placements—maximum visibility and credibility.

Recommended budget evolution

Months 1-6Launch phase
70% PPC / 30% SEO
Months 7-12Balanced growth
50% PPC / 50% SEO
Year 2+SEO dominance
30% PPC / 70% SEO
Roofing Company Growth Calculator

See what $5,000/month could add to your roofing business

Based on real data from 100+ successful roofing contractors. Generate exclusive residential and commercial roofing leads in your service area.

Your Business Details

$5,000
$12,000
40 jobs

Projected Results

Monthly Qualified Leads
66 roof estimates
Additional Jobs per Year
+198 jobs
First Year Revenue Increase
+$2,376,000
First Year ROI
3860%
3-Year Lifetime Value
$4,276,800
7028% lifetime ROI

* Calculations based on $75 average cost per lead and 25% lead-to-job conversion rate. Results vary by location, services offered, and reputation.

Get Your Custom Growth Plan
The Future of Search

AEO vs SEO: What's the difference?

Search is evolving. While SEO targets traditional search engines, AEO optimizes for AI-powered answers from ChatGPT, Perplexity, and voice assistants.

Traditional SEO

Optimizes for Google search results. Users type queries, click links, and browse websites.

Keyword rankings
Backlinks & authority
On-page optimization

Answer Engine Optimization

Optimizes for AI-powered answers. ChatGPT, Perplexity, and Gemini provide direct answers without clicking links.

Conversational content
Structured data & schema
Direct answer formats

Why roofing roofing contractors need both

Your future customers are searching in multiple ways. You need to be visible everywhere.

SEO for Google

When homeowners search "plumber near me" or "AC repair in [city]"

46% of searches

AEO for AI engines

When they ask ChatGPT "Who's the best HVAC company in my area?"

31% of searches

Voice assistants

When they ask Alexa "Find me an emergency plumber nearby"

23% of searches

We optimize for both traditional and AI search

Our roofing marketing strategies ensure you're visible everywhere your customers are searching—from Google to ChatGPT to voice assistants.

Get Future-Ready Marketing
Client Reviews

Trusted by businesses across industries

Don't just take our word for it. See what our clients say about partnering with KeyGrow for their Google Ads campaigns.

4.9/5

Based on 50+ client reviews

"I really like working with KeyGrow team, professional and polite and is extremely responsive. I'm glad that I chose them out of all of the other listings. They have a very good understanding of real estate PPC campaigns."

M

Mallie

Home Buyer Company

"KeyGrow has been a great help in managing our Google ads account for two businesses that we own. He always responds quickly and is a pleasure to work with!"

Michael Belmont

Michael Belmont

Energy Provider

"Very responsive, delivered work with a high quality standard. Already completed multiple projects together"

Marcel

Marcel

B2B Product

"KeyGrow's expertise and dedication in managing our Google Ads PPC campaigns helped us achieve impressive ROI. Highly recommended professional!!"

Jones

Jones

Legal Services Firm

"Very good communication and understood business so was able to add some value insights."

Drew Deleon

Drew Deleon

Realtor

"Great company to work with!!"

MG

Michaella Grassi

Real Estate Agent

"KeyGrow has been working on google ads for my website and he has done a fantastic job it has increased my revenue to roof. Thank you"

S

Sam

Ecommerce Store

"As always KeyGrow is amazing to work with!"

Grace Kouassi

Grace Kouassi

Real Estate Home Buyer

"KeyGrow's communication and fresh ideas stood out. Junaid is the best Google Ads expert we've worked with, boosting our business."

Jessica

Jessica

Car Detailer

"KeyGrow fixed my Google Ads quickly and professionally. Their patience and effectiveness impressed me. Very happy with the results."

Rob Wetmore

Rob Wetmore

Martial Arts Instructor

"I really like working with KeyGrow team, professional and polite and is extremely responsive. I'm glad that I chose them out of all of the other listings. They have a very good understanding of real estate PPC campaigns."

M

Mallie

Home Buyer Company

"KeyGrow has been a great help in managing our Google ads account for two businesses that we own. He always responds quickly and is a pleasure to work with!"

Michael Belmont

Michael Belmont

Energy Provider

"Very responsive, delivered work with a high quality standard. Already completed multiple projects together"

Marcel

Marcel

B2B Product

"KeyGrow's expertise and dedication in managing our Google Ads PPC campaigns helped us achieve impressive ROI. Highly recommended professional!!"

Jones

Jones

Legal Services Firm

"Very good communication and understood business so was able to add some value insights."

Drew Deleon

Drew Deleon

Realtor

"Great company to work with!!"

MG

Michaella Grassi

Real Estate Agent

"KeyGrow has been working on google ads for my website and he has done a fantastic job it has increased my revenue to roof. Thank you"

S

Sam

Ecommerce Store

"As always KeyGrow is amazing to work with!"

Grace Kouassi

Grace Kouassi

Real Estate Home Buyer

"KeyGrow's communication and fresh ideas stood out. Junaid is the best Google Ads expert we've worked with, boosting our business."

Jessica

Jessica

Car Detailer

"KeyGrow fixed my Google Ads quickly and professionally. Their patience and effectiveness impressed me. Very happy with the results."

Rob Wetmore

Rob Wetmore

Martial Arts Instructor

4.9/5

Average Rating

200+

Happy Clients

98%

Client Retention

9+

Years Experience

Frequently Asked Questions

Home services marketing questions answered

Everything you need to know about our roofing contractor marketing services.

Budget requirements vary based on your market and competition. Small markets typically need $1,500-3,000/month, medium markets $3,000-6,000/month, and large metro markets $6,000-12,000+/month. During your free consultation, we'll provide market-specific recommendations based on your goals and competition.

PPC advertising and Local Service Ads generate leads within 24-48 hours and reach optimal performance in 30-60 days. SEO shows initial improvements in 2-3 months, significant results by 4-6 months, and dominant positioning in 6-12 months. Most clients see measurable improvement in lead volume within the first 30 days.

No. While we recommend minimum 6-month engagements for optimal results, we don't lock clients into long-term contracts. Our services are month-to-month after an initial onboarding period. We earn your business every month through results, not contractual obligations.

Our leads are 100% exclusive to you—never shared with competitors. Lead aggregators typically charge $30-100+ per shared lead. Our leads cost $25-65 each and you don't compete with 3-5 other roofing roofing contractors for every call. Close rates are typically 2-3x higher with exclusive leads.

We specialize exclusively in roofing marketing. 100% of our team, resources, and expertise are dedicated to roofing roofing contractors like you. We understand seasonal fluctuations, emergency service dynamics, and local SEO complexities. We've generated 35,000+ leads for 125+ roofing companies.

The optimal strategy combines both. PPC delivers immediate leads while SEO builds long-term value. We typically recommend new clients allocate 60-70% to PPC initially, then shift toward 50/50 as SEO momentum builds. By year 2, many clients reduce PPC to 30% as organic search dominates.

Yes. We work with HVAC, plumbing, electrical, roofing, cleaning, landscaping, pest control, garage door, and more. Our strategies and systems scale from single-truck operations to multi-location service companies.

Our clients typically achieve 300-600% ROI within 6-12 months. For example, if you invest $3,000/month and generate 50 additional jobs at $400 average value, that's $20,000 in additional revenue—567% ROI. Results compound over time as SEO and reputation building drive increasingly better results.

Absolutely. We're certified in Google Local Service Ads (LSA) management. We handle the entire process including application, background check coordination, profile optimization, budget management, and ongoing optimization. LSA leads are some of the highest quality leads available for roofing.

Yes. Reputation management is included in our services. We implement automated review request systems, monitor all major review platforms, provide response templates for negative reviews, and help you build a 5-star reputation that improves both conversions and local SEO rankings.

Still have questions?

Our team is here to help. Schedule a free consultation to get personalized answers.

Schedule Free Consultation
Free Marketing Audit - $2,500 Value

Stop losing insurance claim replacements. Dominate post-storm roofing searches.

Get a free roofing marketing audit showing where you're missing storm damage, insurance claim, and replacement leads—and how to capture every post-storm surge opportunity.

Competitive Analysis

How you stack up against local competitors

Keyword Opportunities

High-value searches you're missing

Custom 90-Day Plan

Actionable steps to increase leads

Only 5 audit spots left this month
No obligation
100% free
Response within 24 hours
Home services marketing experts