Home Services Marketing Experts

Dominate your local market & fill your schedule

Stop chasing leads and start attracting high-value customers. Our proven digital marketing strategies help HVAC, plumbing, electrical, and other home service companies generate 300%+ more qualified leads.

35K+
Leads Generated
425%
Average ROI
200+
Home Service Clients
97%
Client Retention

Trusted by leading home service companies

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The Problem

Most home service companies are invisible online

When homeowners need HVAC repair, plumbing help, or electrical work, they search online first. If your company isn\'t showing up on the first page of Google, you\'re losing jobs to competitors every single day.

Relying on word-of-mouth and referrals alone
Paying too much for leads from HomeAdvisor/Angi
Inconsistent lead flow creates feast-or-famine cycles
No online presence or outdated website
Competitors dominating local search results
The Solution

Become the #1 choice in your area

Our home services marketing system puts your company in front of homeowners actively searching for your services—generating exclusive, high-quality leads at a fraction of what you'd pay lead aggregators.

Dominate local Google search results
Generate exclusive leads you own (not shared)
Predictable lead flow every month
Professional website that converts visitors
Build a brand that commands premium pricing
Industry Challenges

Challenges home service companies face today

The home services industry is more competitive than ever. Here's what\'s holding most contractors back.

Expensive Shared Leads

Lead aggregators charge premium prices for leads shared with 3-5 competitors, driving down close rates.

Seasonal Fluctuations

Feast-or-famine cycles make it hard to plan, staff, and maintain consistent cash flow.

Competition from Big Players

National franchises with big marketing budgets dominate search results and advertising.

Outdated Online Presence

Your website doesn't reflect your quality of work or convert visitors into service calls.

Review Management

Negative reviews hurt your reputation while competitors collect 5-star reviews consistently.

No Time for Marketing

You're too busy running jobs to learn and manage digital marketing effectively.

Our Approach

How we build predictable growth

Our proven methodology combines immediate results with long-term market dominance, all while building your brand and reducing reliance on expensive advertising.

Immediate Lead Generation

Launch PPC campaigns within 48 hours to start generating qualified service calls immediately while long-term strategies build momentum.

Local Market Dominance

Build lasting authority through local SEO and AEO so you rank first when homeowners search for services in your area—at 75-90% lower cost than PPC.

Brand Building

Establish yourself as the go-to contractor in your market through strategic content, review management, and consistent visibility across all platforms.

Systems That Scale

Implement automated lead nurturing, CRM integration, and conversion optimization systems that work 24/7 to turn leads into booked jobs without constant manual effort.

Your Journey to Marketing Dominance

From first call to consistent leads

A proven timeline that takes you from zero to a lead-generating machine. Here's exactly what to expect.

1
Week 1

Discovery & Audit

  • Competitive analysis of top-ranking local contractors
  • Service area research and keyword opportunities
  • Complete website and current marketing audit
Deliverable
Complete marketing audit report
2
Week 1

Strategy Development

  • Custom campaign planning based on your services
  • In-depth keyword research and local targeting
  • Content strategy and messaging framework
Deliverable
90-day action plan
3
Week 2

Launch

  • Local Service Ads and PPC campaign deployment
  • Website optimization and landing page creation
  • SEO-optimized content creation and publishing
Deliverable
Live campaigns generating leads
4
Month 2+

Growth & Optimization

  • A/B testing and conversion rate optimization
  • Continuous campaign refinement and scaling
  • Monthly reporting and strategy adjustments
Deliverable
Consistent, predictable lead flow

Ready to get started?

Schedule your free consultation and get your customized marketing roadmap within 48 hours.

Start Your Journey Today
The True Cost of DIY Marketing

DIY marketing vs hiring experts

Before you decide to do it yourself, see what it really takes—and what it costs.

Aspect
DIY Marketing
KeyGrow Marketing
Time Investment
15-25 hours/week
0 hours (we handle everything)
WINNER
Learning Curve
6-12 months to see results
Results in 30-60 days
WINNER
Tools & Software
$400-1,200/month
Included in service
WINNER
Ad Management
Trial and error, wasted budget
Expert optimization from day 1
WINNER
SEO Strategy
Generic, slow progress
Home service-specific, proven methods
WINNER
Content Creation
DIY or hire separately
Professional copywriters included
WINNER
Campaign Optimization
Manual testing, slow iteration
AI-powered + expert analysis
WINNER
Local SEO
Inconsistent Google Business updates
Full GBP optimization & management
WINNER
Results Timeline
12-18 months to profitability
3-6 months to positive ROI
WINNER
Average Cost Per Lead
$100-250+ (due to inefficiency)
$20-60 (optimized campaigns)
WINNER
Support
YouTube tutorials, forums
Dedicated account manager
WINNER
Reporting
Manual tracking in spreadsheets
Real-time dashboard + monthly reports
WINNER

DIY Marketing Reality

15-25 hours/week away from jobs
6-12 months learning curve
Trial and error with ad campaigns
Managing multiple tools & platforms
Result:Burnout & Slow Growth

Less time on jobs, inconsistent results, constant stress

SMART CHOICE

KeyGrow Partnership

0 hours/week - we handle everything
Results in 30-60 days, not months
Expert optimization from day one
Dedicated team + account manager
Result:More Jobs Booked
Focus on jobs while we generate leads

Stop wasting time and money on DIY marketing

Let our team of home service marketing experts handle everything while you focus on running jobs.

Get Expert Marketing Today
Specialized Solutions

Marketing for every home service business

Your marketing needs are unique. We provide specialized strategies tailored to your specific business model and goals.

Not sure which solution fits?

Schedule a free consultation and we'll recommend the optimal strategy for your specific home service business.

Get Free Consultation
Website Solutions

Websites that convert visitors into calls

Your website is often the first impression potential customers have of your business. We build high-converting sites designed to turn visitors into booked service calls.

Mobile-First Design

Over 70% of home service searches happen on mobile. We build sites that look perfect and load fast on every device.

Click-to-Call

One-tap calling from every page. When homeowners need help, they can reach you instantly without searching.

Online Scheduling

Let customers book appointments 24/7 without calling. Integrates with your existing scheduling system.

Speed Optimization

Page speed directly impacts conversions and SEO rankings. Our sites load in under 2 seconds.

Every contractor website includes

Professional design for your trade
Service area and coverage pages
Click-to-call on every page
Online appointment scheduling
SEO-optimized structure
Customer review integration
Before/after project galleries
Analytics and call tracking
Ongoing maintenance and support
Landing Pages

Landing pages that maximize every ad dollar

Generic website pages waste ad spend. Our conversion-optimized landing pages are designed for one purpose: turning clicks into service calls.

Higher Conversion Rates

Purpose-built landing pages convert 3-5x better than generic website pages by focusing on a single service.

Service-Specific Targeting

Create dedicated pages for each service—AC repair, drain cleaning, electrical panel upgrades—with tailored messaging.

Better Ad Performance

Landing pages improve Google ad quality scores, reducing cost-per-click and increasing ROI by 40-60%.

Emergency Service Ready

Dedicated emergency landing pages capture urgent leads with prominent phone numbers and instant forms.

Landing page types we create

Service-specific landing pages
Emergency repair pages
Seasonal promotion pages
New customer offer pages
Service area specific pages
Commercial service pages
3-5x
Higher conversion rates vs generic pages
40-60%
Improvement in ad quality scores
24-48hr
Time to launch new pages
PPC Advertising

PPC that delivers exclusive service calls

Stop sharing leads with competitors. Our PPC campaigns generate exclusive, qualified service calls at a fraction of what you'd pay lead aggregators.

Immediate Results

Start generating qualified service calls within 24-48 hours of campaign launch while SEO builds momentum.

Hyper-Local Targeting

Target specific zip codes, neighborhoods, and service areas to reach homeowners in your coverage zone.

Google Guaranteed

Local Service Ads with the Google Guarantee badge build instant trust and generate high-intent leads.

Scalable Growth

Start with modest budgets and scale up quickly as ROI is proven and you can handle increased volume.

Lower Cost Than Aggregators

Generate exclusive leads at 40-60% less than HomeAdvisor or Angi—and you own every lead.

Advertising platforms we use

Google Local Service Ads
Pay-per-lead with Google Guarantee
Google Search Ads
Capture high-intent service searches
Facebook & Instagram
Target homeowners in your area
Nextdoor Advertising
Reach neighborhood-focused audiences

Average performance metrics

$25-65
Cost per qualified lead
15-25%
Average conversion rate
400-600%
Average ROI within 6 months
24-48hr
Time to first leads
SEO Strategy

SEO that builds lasting local dominance

While PPC delivers immediate results, SEO builds long-term market dominance that generates leads at a fraction of the cost—month after month, year after year.

Local Map Dominance

Rank in the Google 3-pack for "near me" searches that generate 80% of local service calls.

Lower Cost Per Lead

SEO leads cost 70-85% less than PPC once established, delivering dramatically better long-term ROI.

Trust & Authority

High organic rankings build credibility—homeowners trust top organic results more than ads.

Compound Growth

SEO results compound over time—the work you do in month 3 continues generating leads in months 12, 24, and beyond.

24/7 Lead Generation

Unlike ads that stop when budget runs out, SEO generates leads continuously without ongoing ad spend.

Our SEO services include

Google Business Profile optimization
Local citation building
Service area page creation
Technical SEO and site speed
Review generation strategy
Link building and authority
Schema markup for contractors
Monthly reporting and optimization

Typical SEO timeline

Months 1-3
Foundation building, GBP optimization, initial content creation
Months 4-6
Rankings improve, traffic increases 50-100%, initial lead generation
Months 7-12
Dominant local rankings, 200-400% traffic growth, consistent lead flow
Year 2+
Market leadership, leads at 70-85% lower cost than PPC, compounding growth
SEO vs PPC Strategy

Why top contractors use both together

SEO and PPC aren\'t competing strategies—they\'re complementary forces that multiply your results when combined.

SEO

Long-term dominance

01

Builds lasting equity

Every optimization compounds over time—work done today generates leads for years.

02

Lower cost per lead

$15-30 per lead once established vs $50-100 for PPC—70-85% savings at scale.

03

Builds trust & authority

Organic rankings signal credibility—homeowners trust top organic results more than ads.

Timeline: 4-6 months

Results build gradually but deliver exponential returns year after year.

PPC

Immediate impact

01

Instant lead flow

Start generating qualified service calls within 24-48 hours of launch.

02

Precise targeting

Target specific zip codes, services, and homeowner demographics.

03

Total budget control

Scale investment up or down instantly based on capacity and seasonality.

💰

Ongoing investment required

Stops when budget runs out, but delivers predictable, scalable results.

400-700%
Combined ROI

vs 200-400% for single channel strategy

2x
Search Visibility

Own both paid and organic positions

85%
Cost Reduction

By year 2 as SEO takes over from PPC

Recommended budget evolution

Months 1-6Launch phase
70% PPC / 30% SEO
Months 7-12Balanced growth
50% PPC / 50% SEO
Year 2+SEO dominance
30% PPC / 70% SEO
ROI Calculator

Calculate your potential return on investment

See exactly how much more revenue you could generate with professional home services marketing.

Your Current Situation

$3,000
$500$15,000
$500
$100$5,000
15
0100
40%
10%70%
Your Projected ROI
+483%
Monthly return on investment
35
Additional Jobs/Month
$17,500
Additional Revenue

Detailed Breakdown

Current Monthly Leads15
Projected Monthly Leads82
Current Conversion Rate40%
Improved Conversion Rate50%
Current Revenue$3,000
Projected Revenue$20,500
Most clients see ROI from month 1
Positive return on investment in the first month
Get Your Custom Strategy

Results are projections based on typical KeyGrow client performance. Actual results may vary.

The Future of Search

AEO vs SEO: What's the difference?

Search is evolving. While SEO targets traditional search engines, AEO optimizes for AI-powered answers from ChatGPT, Perplexity, and voice assistants.

Traditional SEO

Optimizes for Google search results. Users type queries, click links, and browse websites.

Keyword rankings
Backlinks & authority
On-page optimization

Answer Engine Optimization

Optimizes for AI-powered answers. ChatGPT, Perplexity, and Gemini provide direct answers without clicking links.

Conversational content
Structured data & schema
Direct answer formats

Why contractors need both

Your future customers are searching in multiple ways. You need to be visible everywhere.

SEO for Google

When homeowners search "plumber near me" or "AC repair in [city]"

46% of searches

AEO for AI engines

When they ask ChatGPT "Who's the best HVAC company in my area?"

31% of searches

Voice assistants

When they ask Alexa "Find me an emergency plumber nearby"

23% of searches

We optimize for both traditional and AI search

Our home service marketing strategies ensure you're visible everywhere your customers are searching—from Google to ChatGPT to voice assistants.

Get Future-Ready Marketing
Client Reviews

Trusted by businesses across industries

Don't just take our word for it. See what our clients say about partnering with KeyGrow for their Google Ads campaigns.

4.9/5

Based on 50+ client reviews

"I really like working with KeyGrow team, professional and polite and is extremely responsive. I'm glad that I chose them out of all of the other listings. They have a very good understanding of real estate PPC campaigns."

M

Mallie

Home Buyer Company

"KeyGrow has been a great help in managing our Google ads account for two businesses that we own. He always responds quickly and is a pleasure to work with!"

Michael Belmont

Michael Belmont

Energy Provider

"Very responsive, delivered work with a high quality standard. Already completed multiple projects together"

Marcel

Marcel

B2B Product

"KeyGrow's expertise and dedication in managing our Google Ads PPC campaigns helped us achieve impressive ROI. Highly recommended professional!!"

Jones

Jones

Legal Services Firm

"Very good communication and understood business so was able to add some value insights."

Drew Deleon

Drew Deleon

Realtor

"Great company to work with!!"

MG

Michaella Grassi

Real Estate Agent

"KeyGrow has been working on google ads for my website and he has done a fantastic job it has increased my revenue to roof. Thank you"

S

Sam

Ecommerce Store

"As always KeyGrow is amazing to work with!"

Grace Kouassi

Grace Kouassi

Real Estate Home Buyer

"KeyGrow's communication and fresh ideas stood out. Junaid is the best Google Ads expert we've worked with, boosting our business."

Jessica

Jessica

Car Detailer

"KeyGrow fixed my Google Ads quickly and professionally. Their patience and effectiveness impressed me. Very happy with the results."

Rob Wetmore

Rob Wetmore

Martial Arts Instructor

"I really like working with KeyGrow team, professional and polite and is extremely responsive. I'm glad that I chose them out of all of the other listings. They have a very good understanding of real estate PPC campaigns."

M

Mallie

Home Buyer Company

"KeyGrow has been a great help in managing our Google ads account for two businesses that we own. He always responds quickly and is a pleasure to work with!"

Michael Belmont

Michael Belmont

Energy Provider

"Very responsive, delivered work with a high quality standard. Already completed multiple projects together"

Marcel

Marcel

B2B Product

"KeyGrow's expertise and dedication in managing our Google Ads PPC campaigns helped us achieve impressive ROI. Highly recommended professional!!"

Jones

Jones

Legal Services Firm

"Very good communication and understood business so was able to add some value insights."

Drew Deleon

Drew Deleon

Realtor

"Great company to work with!!"

MG

Michaella Grassi

Real Estate Agent

"KeyGrow has been working on google ads for my website and he has done a fantastic job it has increased my revenue to roof. Thank you"

S

Sam

Ecommerce Store

"As always KeyGrow is amazing to work with!"

Grace Kouassi

Grace Kouassi

Real Estate Home Buyer

"KeyGrow's communication and fresh ideas stood out. Junaid is the best Google Ads expert we've worked with, boosting our business."

Jessica

Jessica

Car Detailer

"KeyGrow fixed my Google Ads quickly and professionally. Their patience and effectiveness impressed me. Very happy with the results."

Rob Wetmore

Rob Wetmore

Martial Arts Instructor

4.9/5

Average Rating

200+

Happy Clients

98%

Client Retention

9+

Years Experience

Frequently Asked Questions

Home services marketing questions answered

Everything you need to know about our contractor marketing services.

Budget requirements vary based on your market and competition. Small markets typically need $1,500-3,000/month, medium markets $3,000-6,000/month, and large metro markets $6,000-12,000+/month. During your free consultation, we'll provide market-specific recommendations based on your goals and competition.

PPC advertising and Local Service Ads generate leads within 24-48 hours and reach optimal performance in 30-60 days. SEO shows initial improvements in 2-3 months, significant results by 4-6 months, and dominant positioning in 6-12 months. Most clients see measurable improvement in lead volume within the first 30 days.

No. While we recommend minimum 6-month engagements for optimal results, we don't lock clients into long-term contracts. Our services are month-to-month after an initial onboarding period. We earn your business every month through results, not contractual obligations.

Our leads are 100% exclusive to you—never shared with competitors. Lead aggregators typically charge $30-100+ per shared lead. Our leads cost $25-65 each and you don't compete with 3-5 other contractors for every call. Close rates are typically 2-3x higher with exclusive leads.

We specialize exclusively in home services marketing. 100% of our team, resources, and expertise are dedicated to contractors like you. We understand seasonal fluctuations, emergency service dynamics, and local SEO complexities. We've generated 35,000+ leads for 200+ home service companies.

The optimal strategy combines both. PPC delivers immediate leads while SEO builds long-term value. We typically recommend new clients allocate 60-70% to PPC initially, then shift toward 50/50 as SEO momentum builds. By year 2, many clients reduce PPC to 30% as organic search dominates.

Yes. We work with HVAC, plumbing, electrical, roofing, cleaning, landscaping, pest control, garage door, and more. Our strategies and systems scale from single-truck operations to multi-location service companies.

Our clients typically achieve 300-600% ROI within 6-12 months. For example, if you invest $3,000/month and generate 50 additional jobs at $400 average value, that's $20,000 in additional revenue—567% ROI. Results compound over time as SEO and reputation building drive increasingly better results.

Absolutely. We're certified in Google Local Service Ads (LSA) management. We handle the entire process including application, background check coordination, profile optimization, budget management, and ongoing optimization. LSA leads are some of the highest quality leads available for home services.

Yes. Reputation management is included in our services. We implement automated review request systems, monitor all major review platforms, provide response templates for negative reviews, and help you build a 5-star reputation that improves both conversions and local SEO rankings.

Still have questions?

Our team is here to help. Schedule a free consultation to get personalized answers.

Schedule Free Consultation
Free Marketing Audit - $2,500 Value

Stop losing jobs to competitors. Start dominating your market.

Get a free, comprehensive marketing audit that reveals exactly where you're losing leads and the specific opportunities to fill your schedule.

Competitive Analysis

How you stack up against local competitors

Keyword Opportunities

High-value searches you're missing

Custom 90-Day Plan

Actionable steps to increase leads

Only 5 audit spots left this month
No obligation
100% free
Response within 24 hours
Home services marketing experts