Wire your business for explosive growth

Electrical emergencies—power outages, sparking outlets, tripped breakers—demand immediate response. We run 24/7 emergency campaigns with call-only ads and instant-connect landing pages. Geo-targeting ensures your phone rings for emergencies in your service area before competitors even know there's a lead.

New construction and remodel electrical requires different strategies than service calls. We target general contractors, builders, and homeowners during planning phases. LinkedIn campaigns reach commercial developers. Content marketing positions you as the electrical expert for major projects. These campaigns have longer sales cycles but generate substantial contract values.

EV charger demand is exploding. We create dedicated campaigns targeting EV owners searching for home charging solutions. Keywords include specific vehicle models, charger brands, and installation-related searches. Landing pages address homeowner questions about electrical requirements, permits, and pricing. This growing niche offers premium margins for electricians who establish early presence.

Electrical searches are highly location-specific and often urgent. Homeowners search 'electrician near me' when lights flicker or outlets fail. We optimize for emergency terms plus service-specific keywords like 'panel upgrade [city]' and 'whole house generator installation.' Google Business Profile optimization is critical—map pack rankings often determine who gets the call.

Big electrical companies spread budgets across broad service areas and multiple trades. We help smaller electricians dominate specific territories through hyperlocal targeting. Focus your marketing on neighborhoods where you want to work, specialties where you excel, and service types with best margins. Concentrated positioning beats diluted presence.

Both, though strategies differ significantly. Residential electrical marketing targets homeowners through local search and emergency campaigns. Commercial electrical requires B2B approaches—targeting facility managers, property managers, and general contractors through LinkedIn, industry platforms, and commercial-focused content marketing.

Every lead source gets unique tracking. Call tracking numbers identify which campaigns generate calls. Form submissions tie to specific landing pages. We integrate with ServiceTitan, Housecall Pro, and jobber to track leads through to completed work. Monthly reports show cost-per-lead and cost-per-job by service type so you know exactly what's working.

Generator marketing spikes during storm seasons and power outages. We build campaigns that ramp before severe weather and capture surge demand during outages. Off-season focuses on maintenance contracts and preventive installations. Landing pages address backup power concerns and installation requirements. This high-ticket service ($5,000-15,000+) justifies dedicated marketing investment.

First 30 days establish campaigns and generate initial leads. Days 30-60 see campaign optimization improve lead quality and reduce costs. By day 90, most electrical contractors have predictable lead flow—typically 25-50 calls per month depending on budget and market. Service calls convert fastest; panel upgrades and installations require nurturing but deliver higher revenue per job.