Generate more cases for your law firm

PPC advertising generates case inquiries within days of launch, reaching optimal performance in 30-60 days. SEO improvements appear gradually—Google Business Profile visibility often improves in 6-8 weeks, while competitive keyword rankings develop over 4-6 months. Most law firms see meaningful lead improvement within 90 days and strong ROI by month 5-6 as campaigns mature.

No long-term contracts required—we operate month-to-month after initial onboarding. Legal marketing compounds over time, so we recommend minimum 6-month commitments to see full results. However, we earn continued business through performance, not contractual obligation. Your success is what keeps our partnership going.

We specialize exclusively in legal marketing—understanding bar advertising rules across all 50 states, legal practice management integrations, case intake optimization, and the trust factors that convert legal consumers. We know the difference between marketing personal injury versus estate planning, or criminal defense versus family law. General agencies lack this specialized expertise.

Both channels work together for law firms. PPC captures clients actively searching for attorneys right now—generating immediate case inquiries. SEO builds long-term visibility and reduces cost-per-case over time. Start with PPC for immediate lead flow, then layer SEO to compound results. Most successful law firms eventually run both channels.

Legal ROI depends on practice area and average case value. A personal injury firm signing one additional $50K case from a $5K marketing investment achieves 900% ROI. Family law firms with $5K average retainers need 2-3 additional cases per month to achieve strong ROI. We track through to signed cases so you see actual return on your marketing investment.

Yes—Local Service Ads are highly effective for law firms. The Google Screened badge builds immediate trust with potential clients. LSAs appear above all other search results and you pay per lead rather than per click. We manage LSA campaigns alongside traditional search advertising for comprehensive visibility when clients search for attorneys.

Every state has unique bar advertising requirements—some prohibit testimonials, others require specific disclaimers, many regulate how you describe past results. We maintain current knowledge of bar rules across all 50 states and review all marketing materials for compliance before launch. Your standing with the bar is never compromised by our work.

We work with all practice areas: personal injury, family law, criminal defense, estate planning, immigration, employment law, business litigation, real estate, and more. Each practice area has distinct dynamics—PI requires aggressive PPC, family law needs empathetic messaging, estate planning benefits from educational content. We tailor strategy to your specific practice mix.

Marketing generates opportunities; intake converts them to signed cases. We see enormous variation—some firms convert 40% of qualified leads, others barely 15%. Poor phone skills, slow response, and weak follow-up waste marketing spend. We help optimize intake processes alongside marketing because the full funnel determines your actual ROI.