Generate more cases for your personal injury firm
From car accidents to medical malpractice, we help personal injury attorneys generate consistent, high-value case leads. Get exclusive leads for slip & falls, wrongful death, and catastrophic injury cases.
Trusted by personal injury attorneys nationwide
Most PI firms are invisible to injury victims
When accident victims need legal help, they search online immediately. If your firm isn't showing up on the first page of Google for car accident, slip & fall, or wrongful death searches, you\'re losing high-value cases to competitors every single day.
Become the #1 choice for accident victims
Our personal injury marketing system puts your firm in front of accident victims actively searching for legal representation—generating exclusive, high-value case leads at a fraction of what you'd pay aggregators like Morgan & Morgan.
The challenges PI firms face
We understand the unique obstacles you face in growing your personal injury practice.
Fierce PI Competition
Personal injury is one of the most competitive legal markets, with major firms spending millions on advertising.
Sky-High CPC Rates
Car accident and injury keywords cost $150-400+ per click, making PPC campaigns extremely expensive.
Lead Aggregator Costs
Paying $100-500+ per shared lead from aggregators that go to 5+ other attorneys simultaneously.
Reputation Management
Accident victims read reviews before calling—one bad review can cost you thousands in cases.
Poor Search Visibility
Your firm isn't appearing when accident victims search for legal help in your area.
Time-Sensitive Leads
Accident victims hire within 24-72 hours—if you're not first, you lose the case.
How we help PI firms win more cases
Our proven four-pillar approach drives consistent case leads and revenue growth for personal injury attorneys.
Local PI SEO Domination
We optimize your Google Business Profile and website to rank #1 when accident victims search for car accident lawyers, slip & fall attorneys, or wrongful death representation in your area.
Targeted PI PPC Campaigns
Strategic Google Ads campaigns targeting accident victims actively searching for legal representation after car crashes, slip & falls, and medical malpractice incidents.
High-Converting PI Website
Professional personal injury websites designed to convert visitors into case inquiries, with clear calls-to-action, case results, and compelling attorney bios.
Reputation Management
We help you build a 5-star reputation with review generation, monitoring, and professional response strategies that build trust with injury victims.
From first call to consistent PI leads
A proven timeline that takes you from zero to a personal injury lead-generating machine. Here's exactly what to expect.
Discovery & Audit
- Competitive analysis of top-ranking PI law firms
- Personal injury keyword research and case type opportunities
- Complete website and current marketing audit
Strategy Development
- Custom PI campaign planning for car accidents, medical malpractice, slip & fall
- In-depth keyword research and local targeting for injury victims
- Content strategy and PI-specific messaging framework
Launch
- PPC campaign deployment for PI case leads across platforms
- Website optimization and PI landing page creation
- SEO-optimized personal injury content creation and publishing
Growth & Optimization
- A/B testing and conversion rate optimization for PI leads
- Continuous campaign refinement and PI lead scaling
- Monthly reporting and PI strategy adjustments
Ready to get started?
Schedule your free PI marketing consultation and get your customized personal injury lead generation roadmap within 48 hours.
Start Your PI Marketing Journey TodayComplete PI marketing solutions
Everything you need to generate more injury case leads and dominate your local market
Need a custom marketing strategy for your PI firm?
Get Your Free Strategy CallDIY PI marketing vs hiring PI experts
Before you decide to handle personal injury marketing yourself, see what it really takes—and what it costs.
DIY PI Marketing Reality
Less time serving PI clients, inconsistent case leads, constant stress
KeyGrow Partnership
Stop wasting time and money on DIY PI marketing
Let our team of personal injury marketing experts handle everything while you focus on winning cases for injury victims.
Get Expert PI Marketing TodayMarketing for every injury case type you handle
Different injury cases require different marketing approaches. We create targeted campaigns for each practice area to fill your caseload with high-value clients.
Car Accident Cases
Reach accident victims searching for representation immediately after a crash. Target high-intent keywords and urgent searches to connect with clients when they need help most.
Medical Malpractice
Attract victims of medical negligence with campaigns highlighting your expertise in birth injuries, surgical errors, misdiagnosis, and hospital negligence cases.
Slip & Fall Injuries
Generate leads from premises liability cases. Market your experience proving negligence against property owners, businesses, and municipalities.
Wrongful Death
Connect with families who lost loved ones due to negligence. Position your firm as compassionate advocates who fight for justice and fair compensation.
Workers Compensation
Attract injured workers seeking representation for workplace injuries. Market your success getting benefits, medical coverage, and settlements for workplace accidents.
Product Liability
Generate leads from defective product injury cases. Showcase your experience holding manufacturers accountable for dangerous products and defects.
Ready to grow your personal injury practice?
Get a customized marketing strategy for your personal injury services and case acquisition goals.
Get Free ConsultationPI websites that convert visitors
Your website is often the first impression potential personal injury clients have of your firm. We build high-converting PI law firm websites designed to capture case leads and showcase your injury law expertise.
Mobile-First Design
Over 78% of injury victim searches happen on mobile devices. We build PI websites that look perfect and load fast on every device.
Speed Optimization
Page speed directly impacts PI case conversions and SEO rankings. Our sites load in under 2 seconds with optimized images and code.
Lead Capture Systems
Strategic forms, chatbots, and CTAs positioned throughout your PI site to capture injury victims before they leave and visit a competitor.
Online Case Intake
Seamless case inquiry forms and contact systems that capture potential PI clients 24/7.
Every PI website includes
PI landing pages that maximize conversions
Generic website pages lose potential PI clients. Our conversion-optimized landing pages are designed for one purpose: turning injury victims into signed cases.
Higher Conversion Rates
Purpose-built PI landing pages convert 3-5x better than generic website pages by removing distractions and focusing on case sign-up.
Audience Targeting
Create specific pages for different injury types or locations with messaging that speaks directly to each injury victim segment.
Better Ad Performance
PI landing pages improve Google and Facebook ad quality scores, reducing cost-per-click and increasing ROI by 40-60%.
Easy Testing
Quickly A/B test headlines, offers, and layouts to continuously improve PI case conversion rates without affecting your main site.
PI landing page types we create
PPC that delivers qualified PI case leads
Stop wasting money on expensive lead portals. Our personal injury PPC campaigns generate exclusive, qualified injury victim leads at a fraction of the cost of shared leads.
Immediate Results
Start generating qualified PI case leads within 24-48 hours of campaign launch while SEO builds momentum.
Precise Targeting
Target specific injury types, accident victims, geographic areas, and high-intent PI signals to reach ideal injury clients.
Scalable Growth
Start with modest budgets and scale up quickly as ROI is proven and you can handle increased PI case volume.
Full Transparency
Complete visibility into ad performance, cost per PI lead, conversion rates, and ROI with detailed monthly reporting.
Lower Lead Costs
Generate PI case leads at 50-70% lower cost than traditional advertising while maintaining exclusive ownership of every lead.
Advertising platforms we use
Average performance metrics
SEO that builds lasting dominance
While PPC delivers immediate results, SEO builds long-term market dominance that generates injury victim leads at a fraction of the cost—month after month, year after year.
Local Dominance
Rank first for PI searches like "car accident lawyer in [city]" and "medical malpractice attorney near me".
Lower Cost Per Lead
SEO PI leads cost 75-90% less than PPC leads once established, delivering dramatically better long-term ROI.
Trust & Authority
High organic rankings build credibility—injury victims trust organic results more than paid ads.
Compound Growth
SEO results compound over time—the work you do in month 3 continues generating PI leads in months 12, 24, and beyond.
24/7 Lead Generation
Unlike ads that stop when budget runs out, SEO generates PI leads continuously without ongoing ad spend.
Our SEO services include
Typical SEO timeline
Why the best PI firms use both together
SEO and PPC aren't competing strategies—they\'re complementary forces that multiply your PI case results when combined.
SEO
Long-term dominance
Builds lasting equity
Every article, page, and optimization compounds over time—work done today generates PI leads for years.
Lower cost per lead
$15-30 per PI lead once established vs $50-150 for PPC—80-90% savings at scale.
Builds trust & authority
Organic rankings signal credibility—injury victims trust top organic results more than ads.
24/7 passive lead flow
Generates PI leads continuously without ongoing ad spend—works while you sleep.
Timeline: 4-6 months
Results build gradually but deliver exponential returns year after year.
PPC
Immediate impact
Instant lead flow
Start generating qualified injury victim and PI case leads within 24-48 hours of launch.
Surgical targeting
Target specific injury types, accident locations, demographics, and high-intent PI signals.
Total budget control
Scale investment up or down instantly based on PI case capacity and market conditions.
Rapid optimization
Fast A/B testing reveals exactly what messaging resonates with injury victims.
Ongoing investment required
Stops when budget runs out, but delivers predictable, scalable PI case results.
The power of both combined
When SEO and PPC work together, they create a multiplier effect that dramatically outperforms either strategy alone for PI case generation.
vs 200-400% for single channel strategy
Own both paid and organic positions
By year 2 as SEO takes over from PPC
How they work together
PPC generates PI revenue from day one
While SEO builds momentum over months 1-6, PPC delivers immediate cash flow to fund operations.
PPC data informs SEO strategy
Learn which PI keywords, messaging, and offers convert best, then optimize your SEO content accordingly.
SEO reduces PPC dependency over time
As organic rankings improve, gradually shift budget from paid to organic for dramatically lower PI lead costs.
Dominate the entire search page
Own both the #1 organic position and top ad placements—maximum visibility and credibility for PI searches.
Recommended budget evolution
See what $15,000/month could add to your law firm
Personal injury cases have high value but fierce competition. See how strategic digital marketing can help you capture more accident victims searching for representation in your area.
Your Firm Details
Projected Results
* Calculations based on $250 average cost per lead and 10% lead-to-case conversion rate. Results vary by location, practice area, and firm reputation.
Get Your Custom Growth PlanAEO vs SEO: What PI firms need to know
Search is evolving. While SEO targets traditional search engines, AEO optimizes for AI-powered answers from ChatGPT, Siri, and voice assistants.
Why personal injury firms need both
Potential injury clients are finding legal services in multiple ways. You need to be visible everywhere.
SEO for Google
When people search "car accident lawyer near me" or "slip and fall attorney in [city]"
AEO for AI engines
When they ask ChatGPT "Who's the best car accident lawyer in my area?"
Voice assistants
When they ask Siri "Find me a medical malpractice lawyer nearby"
We optimize for both traditional and AI search
Our personal injury marketing strategies ensure you're visible everywhere potential injury clients are searching—from Google to ChatGPT to voice assistants.
Get Future-Ready PI MarketingMore cases, better ROI with strategic lead generation
Discover how our targeted digital campaigns have helped businesses acquire high-value leads while reducing cost per acquisition.
181.8% Conversion Increment in Google Ads
Eviction Lawyer Generates $600 Per Conversion with Targeted PPC & Landing Page Strategy
Home Buyer Gets +600% Increase in Serious Leads
Real Estate Investor Achieves Skyrocketing Growth with Targeted PPC Strategy
Conversion-Focused Legal Landing Page
Estate Planning Law Firm Increases Consultation Bookings with Targeted PPC Landing Page
View our complete case study collection
View All Case StudiesReady to grow your personal injury business?
Schedule a free consultation to discover how we can achieve similar results for your business.
Get Free ConsultationTrusted by businesses across industries
Don't just take our word for it. See what our clients say about partnering with KeyGrow for their Google Ads campaigns.
Based on 50+ client reviews
"I really like working with KeyGrow team, professional and polite and is extremely responsive. I'm glad that I chose them out of all of the other listings. They have a very good understanding of real estate PPC campaigns."
Mallie
Home Buyer Company
"KeyGrow has been a great help in managing our Google ads account for two businesses that we own. He always responds quickly and is a pleasure to work with!"
Michael Belmont
Energy Provider
"Very responsive, delivered work with a high quality standard. Already completed multiple projects together"
Marcel
B2B Product
"KeyGrow's expertise and dedication in managing our Google Ads PPC campaigns helped us achieve impressive ROI. Highly recommended professional!!"
Jones
Legal Services Firm
"Very good communication and understood business so was able to add some value insights."
Drew Deleon
Realtor
"Great company to work with!!"
Michaella Grassi
Real Estate Agent
"KeyGrow has been working on google ads for my website and he has done a fantastic job it has increased my revenue to roof. Thank you"
Sam
Ecommerce Store
"As always KeyGrow is amazing to work with!"
Grace Kouassi
Real Estate Home Buyer
"KeyGrow's communication and fresh ideas stood out. Junaid is the best Google Ads expert we've worked with, boosting our business."
Jessica
Car Detailer
"KeyGrow fixed my Google Ads quickly and professionally. Their patience and effectiveness impressed me. Very happy with the results."
Rob Wetmore
Martial Arts Instructor
"I really like working with KeyGrow team, professional and polite and is extremely responsive. I'm glad that I chose them out of all of the other listings. They have a very good understanding of real estate PPC campaigns."
Mallie
Home Buyer Company
"KeyGrow has been a great help in managing our Google ads account for two businesses that we own. He always responds quickly and is a pleasure to work with!"
Michael Belmont
Energy Provider
"Very responsive, delivered work with a high quality standard. Already completed multiple projects together"
Marcel
B2B Product
"KeyGrow's expertise and dedication in managing our Google Ads PPC campaigns helped us achieve impressive ROI. Highly recommended professional!!"
Jones
Legal Services Firm
"Very good communication and understood business so was able to add some value insights."
Drew Deleon
Realtor
"Great company to work with!!"
Michaella Grassi
Real Estate Agent
"KeyGrow has been working on google ads for my website and he has done a fantastic job it has increased my revenue to roof. Thank you"
Sam
Ecommerce Store
"As always KeyGrow is amazing to work with!"
Grace Kouassi
Real Estate Home Buyer
"KeyGrow's communication and fresh ideas stood out. Junaid is the best Google Ads expert we've worked with, boosting our business."
Jessica
Car Detailer
"KeyGrow fixed my Google Ads quickly and professionally. Their patience and effectiveness impressed me. Very happy with the results."
Rob Wetmore
Martial Arts Instructor
Average Rating
Happy Clients
Client Retention
Years Experience
Personal injury marketing questions answered
Everything you need to know about our PI firm marketing services.
Budget requirements vary based on your market, practice area, and competition. Small markets typically need $3,000-6,000/month, medium markets $6,000-12,000/month, and large metro markets $12,000-25,000+/month. Personal injury firms typically need higher budgets due to competitive CPCs. During your free consultation, we'll provide market-specific recommendations based on your goals and competition.
PPC advertising generates PI case leads within 24-48 hours and reaches optimal performance in 30-60 days. SEO shows initial improvements in 2-3 months, significant results by 4-6 months, and dominant positioning in 6-12 months. Most personal injury firm clients see measurable improvement in case inquiries within the first 30 days.
No. While we recommend minimum 6-month engagements for optimal results, we don't lock clients into long-term contracts. Our services are month-to-month after an initial onboarding period. We earn your business every month through results, not contractual obligations.
We work with all personal injury case types including car accidents, truck accidents, motorcycle accidents, medical malpractice, slip and fall, premises liability, wrongful death, dog bites, product liability, and more. Our strategies are customized for each injury type and local market.
We have extensive experience with bar advertising rules across all 50 states. All ad copy, website content, and landing pages are reviewed for compliance before launch. We stay updated on rule changes and ensure your PI marketing meets all ethical requirements.
The optimal strategy combines both. PPC delivers immediate PI case leads while SEO builds long-term value. We typically recommend new clients allocate 60-70% to PPC initially, then shift toward 50/50 as SEO momentum builds. By year 2, many PI firms reduce PPC to 30% as organic search dominates.
Personal injury keywords are among the most expensive in Google Ads, with some costing $100-300+ per click. We use advanced strategies including long-tail keyword targeting, negative keyword management, dayparting, geographic targeting, and quality score optimization to maximize your budget efficiency and reduce cost per PI case lead.
Our personal injury firm clients typically achieve 400-600% ROI within 6-12 months. For example, if you invest $5,000/month and generate 60 PI leads at $83/lead, with a 25% conversion rate and $5,000 average case value, that's $75,000 in case revenue—1,400% ROI. Results compound over time as SEO builds.
Absolutely. Google Business Profile optimization is a core part of our local SEO strategy. We optimize your profile, manage reviews, post updates, and ensure you're appearing in the local map pack for relevant PI searches like "car accident lawyer near me" and "medical malpractice attorney in [city]".
We provide comprehensive monthly reporting that tracks PI case leads, calls, form submissions, cost per lead, conversion rates, keyword rankings, and estimated case value. You'll have access to a real-time dashboard showing all campaign metrics, plus monthly strategy calls to discuss performance and optimization.
Still have questions?
Our team is here to help. Schedule a free consultation to get personalized PI marketing answers.
Schedule Free PI ConsultationStop losing PI cases to competitors. Start dominating your market.
Get a free, comprehensive marketing audit that reveals exactly where you're losing PI case leads and the specific opportunities to grow your personal injury practice.
Competitive Analysis
How you stack up against local PI firms
Keyword Opportunities
High-value PI case searches you're missing
Custom 90-Day Plan
Actionable steps to increase PI case intake