Generate High-Value PI Case Leads on Demand

PI clicks are among the most expensive in any industry. "Car accident lawyer" runs $200-450 per click in major markets. Truck accident terms can exceed $500. We recommend $8,000-15,000/month minimum to compete seriously. The case values justify the spend.

After optimization, most PI firms see $3,000-8,000 cost per signed case depending on case type and market. A $6,000 acquisition cost for a $150,000 truck accident case is excellent ROI. We track through to signed retainers, not just consultations.

PPC delivers cases now but requires constant spend. SEO takes 6+ months but builds lasting presence. PPC also reveals which case types and keywords actually convert, so you know where to invest in SEO. Smart PI firms run both.

ROAS is case value divided by ad spend. If you spend $10,000 on ads and sign cases worth $150,000 in fees, that is 15x ROAS. PI firms with good intake and case selection regularly hit 8-15x. Firms with intake problems struggle to break even.

LSAs put you at the very top with a Google Screened badge. You pay per lead instead of per click—no wasted money on clicks that never contact you. PI is a competitive category for LSAs. We recommend running both LSAs and traditional search ads.

Every campaign gets unique tracking. When a signed case comes in, we trace it back to the exact keyword and ad that generated the initial call. Over time, we learn what a case is worth from each source and invest accordingly.

Case type targeting is where the real optimization happens. Truck accident campaigns are separate from car accident campaigns. Motorcycle crashes, slip and falls, medical malpractice—each gets its own ads, keywords, and landing pages.

Negative keywords block irrelevant searches—free legal advice, how to file claims yourself, legal jobs. Geographic targeting keeps you in your jurisdiction. Bid adjustments favor times when consultations convert to signed cases. Search term reviews weekly.

Accident victims are scared and overwhelmed. Landing pages need to build trust fast—case results, credentials, empathetic messaging. Click-to-call prominent. Mobile optimized because they are searching from the accident scene or hospital.

Daily monitoring in competitive PI markets. Weekly bid adjustments and ad tests. Monthly strategy calls to talk about which case types are driving signed retainers. PI campaigns need constant attention because competition is fierce.

We set cost per lead and ROAS targets based on your market and hold ourselves accountable. If we consistently miss targets after proper optimization time, we keep working at no management fee until we hit them.

Each location needs its own campaigns, budgets, and geographic targeting. Multi-state PI firms add complexity with different bar rules. We have worked with firms covering many markets and know how to scale effectively.

Request a market analysis. We will research what competitors are spending, estimate click costs for your case types, and show you realistic projections. You will have data to make a decision—useful whether you work with us or not.