Generate more clients for your defense practice
From DUI to felony charges, we help criminal defense attorneys generate consistent case leads and dominate local search. Get exclusive leads that convert into retained clients.
Trusted by criminal defense attorneys nationwide
Most criminal defense firms are invisible online
When people face criminal charges, they search online first. If your defense practice isn't showing up on the first page of Google, you\'re losing urgent cases to competitors every single day.
Become the #1 choice in your area
Our criminal defense marketing system puts your firm in front of people actively searching for legal representation—generating exclusive, high-quality case leads at a fraction of what you'd pay lead aggregators.
The challenges defense attorneys face
We understand the unique obstacles you face in growing your criminal defense practice.
Intense Competition
Multiple criminal defense firms compete for the same DUI and felony cases, with aggressive marketing from established practices.
Expensive CPC Rates
Criminal defense and DUI keywords are among the most expensive in Google Ads, with some costing $150+ per click.
Client Acquisition Cost
The cost to acquire a single criminal defense client keeps rising, making it harder to maintain profitability.
Reputation Management
One bad review can significantly impact trust, especially when defendants are making urgent, high-stakes decisions.
Poor Search Visibility
Your firm isn't appearing when people search for "DUI attorney near me" or "criminal defense lawyer" in your area.
Bar Association Compliance
Marketing must comply with bar advertising rules while still being effective and competitive.
How we help criminal defense attorneys grow their practice
Our proven four-pillar approach drives consistent case leads and revenue growth for criminal defense firms.
Local SEO Domination
We optimize your Google Business Profile and website to rank #1 when potential clients search for DUI attorneys and criminal defense lawyers in your area.
Targeted PPC Campaigns
Strategic Google Ads campaigns that target people actively searching for DUI lawyers and criminal defense representation, maximizing your ad spend efficiency.
High-Converting Website
Professional criminal defense websites designed to convert visitors into case inquiries, with urgent calls-to-action and client testimonials.
Reputation Management
We help you build a 5-star reputation with review generation, monitoring, and professional response strategies that build trust.
From first call to consistent leads
A proven timeline that takes you from zero to a lead-generating machine. Here's exactly what to expect.
Discovery & Audit
- Competitive analysis of top-ranking criminal defense firms
- DUI and criminal defense keyword opportunities
- Complete website and current marketing audit
Strategy Development
- Custom campaign planning for criminal defense
- In-depth keyword research and local targeting
- Content strategy and urgent messaging framework
Launch
- PPC campaign deployment across platforms
- Website optimization and landing page creation
- SEO-optimized criminal defense content creation
Growth & Optimization
- A/B testing and conversion rate optimization
- Continuous campaign refinement and scaling
- Monthly reporting and strategy adjustments
Ready to get started?
Schedule your free consultation and get your customized marketing roadmap within 48 hours.
Start Your Journey TodayComplete marketing solutions
Everything you need to generate more criminal defense case leads and dominate your local market
Need a custom marketing strategy for your defense practice?
Get Your Free Strategy CallDIY marketing vs hiring experts
Before you decide to do it yourself, see what it really takes—and what it costs.
DIY Marketing Reality
Less time serving clients, inconsistent results, constant stress
KeyGrow Partnership
Stop wasting time and money on DIY marketing
Let our team of criminal defense marketing experts handle everything while you focus on winning cases.
Get Expert Marketing TodayMarketing for every criminal case type you handle
Different criminal charges require different marketing approaches. We create targeted campaigns for each practice area to keep your caseload full with the right clients.
DUI/DWI Defense
Reach clients facing DUI/DWI charges with urgent-response campaigns targeting people searching for help after an arrest. Highlight your courtroom wins and case dismissal rates.
Felony Charges
Connect with defendants facing serious felony charges. Market your experience handling violent crimes, white-collar offenses, and high-stakes cases with proven defense strategies.
Drug Crimes
Attract clients charged with drug possession, distribution, or trafficking. Showcase your ability to challenge evidence, negotiate plea deals, and pursue diversion programs.
Assault & Violent Crimes
Reach defendants facing assault, battery, or domestic violence charges. Position your firm as aggressive advocates who fight to protect their rights and freedom.
Theft & Property Crimes
Generate leads from clients facing theft, burglary, or fraud charges. Market your track record of reduced charges, dismissed cases, and alternative sentencing.
Expungement & Record Sealing
Attract clients seeking to clear their criminal records. Market the life-changing benefits of expungement for employment, housing, and fresh starts.
Ready to grow your criminal defense practice?
Get a customized marketing strategy for your criminal defense services and client acquisition goals.
Get Free ConsultationWebsites that convert visitors
Your website is often the first impression potential clients have of your defense practice. We build high-converting criminal defense websites designed to capture urgent case leads and showcase your legal expertise.
Mobile-First Design
Over 78% of people facing criminal charges search on mobile devices. We build websites that look perfect and load fast on every device.
Speed Optimization
Page speed directly impacts conversions and SEO rankings. Our sites load in under 2 seconds with optimized images and code.
Urgent Lead Capture Systems
Strategic forms, chatbots, and CTAs positioned throughout your site to capture urgent inquiries before they call a competitor.
24/7 Case Intake
Seamless case inquiry forms and contact systems that capture potential clients 24/7, even during urgent situations.
Every website includes
Landing pages that maximize conversions
Generic website pages lose potential clients. Our conversion-optimized criminal defense landing pages are designed for one purpose: turning urgent visitors into retained clients.
Higher Conversion Rates
Purpose-built landing pages convert 3-5x better than generic website pages by removing distractions and focusing on urgent action.
Audience Targeting
Create specific pages for DUI, felony, drug crimes with messaging that speaks directly to defendants facing charges.
Better Ad Performance
Landing pages improve Google and Facebook ad quality scores, reducing cost-per-click and increasing ROI by 40-60%.
Easy Testing
Quickly A/B test headlines, offers, and layouts to continuously improve conversion rates without affecting your main site.
Landing page types we create
PPC that delivers qualified leads
Stop wasting money on expensive lead portals. Our criminal defense PPC campaigns generate exclusive, qualified case leads at a fraction of the cost of shared leads.
Immediate Results
Start generating qualified DUI and criminal case leads within 24-48 hours of campaign launch while SEO builds momentum.
Precise Targeting
Target specific neighborhoods, demographics, charge types, and urgent intent signals to reach defendants needing legal representation.
Scalable Growth
Start with modest budgets and scale up quickly as ROI is proven and you can handle increased case volume.
Full Transparency
Complete visibility into ad performance, cost per lead, conversion rates, and ROI with detailed monthly reporting.
Lower Lead Costs
Generate DUI and criminal defense leads at 50-70% lower cost than directories while maintaining exclusive ownership of every lead.
Advertising platforms we use
Average performance metrics
SEO that builds lasting dominance
While PPC delivers immediate results, SEO builds long-term market dominance that generates DUI and criminal defense leads at a fraction of the cost—month after month, year after year.
Local Dominance
Rank first for searches like "DUI lawyer in [city]" and "criminal defense attorney near me".
Lower Cost Per Lead
SEO leads cost 75-90% less than PPC leads once established, delivering dramatically better long-term ROI.
Trust & Authority
High organic rankings build credibility—people facing charges trust organic results more than paid ads.
Compound Growth
SEO results compound over time—the work you do in month 3 continues generating leads in months 12, 24, and beyond.
24/7 Lead Generation
Unlike ads that stop when budget runs out, SEO generates DUI and criminal leads continuously without ongoing ad spend.
Our SEO services include
Typical SEO timeline
Why the best criminal defense firms use both together
SEO and PPC aren't competing strategies—they\'re complementary forces that multiply your criminal defense marketing results when combined.
SEO
Long-term dominance
Builds lasting equity
Every article, page, and optimization compounds over time—work done today generates DUI leads for years.
Lower cost per lead
$20-40 per lead once established vs $80-150 for PPC—75-90% savings at scale.
Builds trust & authority
Organic rankings signal credibility—defendants trust top organic results more than ads.
24/7 passive lead flow
Generates criminal case leads continuously without ongoing ad spend—works while you sleep.
Timeline: 4-6 months
Results build gradually but deliver exponential returns year after year.
PPC
Immediate impact
Instant lead flow
Start generating qualified DUI and criminal leads within 24-48 hours of launch.
Surgical targeting
Target specific neighborhoods, demographics, charge types, and urgent intent signals.
Total budget control
Scale investment up or down instantly based on case capacity and market conditions.
Rapid optimization
Fast A/B testing reveals exactly what messaging resonates with defendants.
Ongoing investment required
Stops when budget runs out, but delivers predictable, scalable results.
The power of both combined
When SEO and PPC work together, they create a multiplier effect that dramatically outperforms either strategy alone.
vs 200-400% for single channel strategy
Own both paid and organic positions
By year 2 as SEO takes over from PPC
How they work together
PPC generates revenue from day one
While SEO builds momentum over months 1-6, PPC delivers immediate DUI and criminal case leads to fund operations.
PPC data informs SEO strategy
Learn which keywords, messaging, and offers convert best, then optimize your SEO content accordingly.
SEO reduces PPC dependency over time
As organic rankings improve, gradually shift budget from paid to organic for dramatically lower lead costs.
Dominate the entire search page
Own both the #1 organic position and top ad placements—maximum visibility and credibility.
Recommended budget evolution
See what $8,000/month could add to your law firm
People facing criminal charges need immediate legal help and search urgently for defense attorneys. See how strategic digital marketing can help you reach defendants at their moment of need in your jurisdiction.
Your Firm Details
Projected Results
* Calculations based on $175 average cost per lead and 15% lead-to-case conversion rate. Results vary by location, practice area, and firm reputation.
Get Your Custom Growth PlanAEO vs SEO: What criminal defense attorneys need to know
Search is evolving. While SEO targets traditional search engines, AEO optimizes for AI-powered answers from ChatGPT, Siri, and voice assistants.
Why criminal defense attorneys need both
People facing criminal charges are finding attorneys in multiple ways. You need to be visible everywhere.
SEO for Google
When people search "DUI lawyer near me" or "criminal defense attorney in [city]"
AEO for AI engines
When they ask ChatGPT "Who's the best DUI lawyer in my area?"
Voice assistants
When they ask Siri "Find me a DUI attorney nearby"
We optimize for both traditional and AI search
Our criminal defense marketing strategies ensure you're visible everywhere potential clients are searching—from Google to ChatGPT to voice assistants.
Get Future-Ready MarketingReal results from criminal defense clients
See the measurable impact we've delivered for criminal defense attorneys like you.
From 8 to 42 DUI Cases Monthly
Dominating Local Search
Urgent Lead Generation
Want to see more criminal defense success stories?
View All Case StudiesReady to write your success story?
Schedule a free consultation to discover how we can achieve similar results for your criminal defense practice.
Get Free ConsultationTrusted by businesses across industries
Don't just take our word for it. See what our clients say about partnering with KeyGrow for their Google Ads campaigns.
Based on 50+ client reviews
"I really like working with KeyGrow team, professional and polite and is extremely responsive. I'm glad that I chose them out of all of the other listings. They have a very good understanding of real estate PPC campaigns."
Mallie
Home Buyer Company
"KeyGrow has been a great help in managing our Google ads account for two businesses that we own. He always responds quickly and is a pleasure to work with!"
Michael Belmont
Energy Provider
"Very responsive, delivered work with a high quality standard. Already completed multiple projects together"
Marcel
B2B Product
"KeyGrow's expertise and dedication in managing our Google Ads PPC campaigns helped us achieve impressive ROI. Highly recommended professional!!"
Jones
Legal Services Firm
"Very good communication and understood business so was able to add some value insights."
Drew Deleon
Realtor
"Great company to work with!!"
Michaella Grassi
Real Estate Agent
"KeyGrow has been working on google ads for my website and he has done a fantastic job it has increased my revenue to roof. Thank you"
Sam
Ecommerce Store
"As always KeyGrow is amazing to work with!"
Grace Kouassi
Real Estate Home Buyer
"KeyGrow's communication and fresh ideas stood out. Junaid is the best Google Ads expert we've worked with, boosting our business."
Jessica
Car Detailer
"KeyGrow fixed my Google Ads quickly and professionally. Their patience and effectiveness impressed me. Very happy with the results."
Rob Wetmore
Martial Arts Instructor
"I really like working with KeyGrow team, professional and polite and is extremely responsive. I'm glad that I chose them out of all of the other listings. They have a very good understanding of real estate PPC campaigns."
Mallie
Home Buyer Company
"KeyGrow has been a great help in managing our Google ads account for two businesses that we own. He always responds quickly and is a pleasure to work with!"
Michael Belmont
Energy Provider
"Very responsive, delivered work with a high quality standard. Already completed multiple projects together"
Marcel
B2B Product
"KeyGrow's expertise and dedication in managing our Google Ads PPC campaigns helped us achieve impressive ROI. Highly recommended professional!!"
Jones
Legal Services Firm
"Very good communication and understood business so was able to add some value insights."
Drew Deleon
Realtor
"Great company to work with!!"
Michaella Grassi
Real Estate Agent
"KeyGrow has been working on google ads for my website and he has done a fantastic job it has increased my revenue to roof. Thank you"
Sam
Ecommerce Store
"As always KeyGrow is amazing to work with!"
Grace Kouassi
Real Estate Home Buyer
"KeyGrow's communication and fresh ideas stood out. Junaid is the best Google Ads expert we've worked with, boosting our business."
Jessica
Car Detailer
"KeyGrow fixed my Google Ads quickly and professionally. Their patience and effectiveness impressed me. Very happy with the results."
Rob Wetmore
Martial Arts Instructor
Average Rating
Happy Clients
Client Retention
Years Experience
Criminal defense marketing questions answered
Everything you need to know about our DUI and criminal defense marketing services.
Budget requirements vary based on your market, competition, and practice focus. Small markets typically need $3,000-6,000/month, medium markets $6,000-12,000/month, and large metro markets $12,000-25,000+/month. DUI and criminal defense keywords are highly competitive with expensive CPCs. During your free consultation, we'll provide market-specific recommendations based on your goals and local competition.
PPC advertising generates DUI and criminal case leads within 24-48 hours and reaches optimal performance in 30-60 days. SEO shows initial improvements in 2-3 months, significant results by 4-6 months, and dominant positioning in 6-12 months. Most criminal defense clients see measurable improvement in urgent case inquiries within the first 30 days.
No. While we recommend minimum 6-month engagements for optimal results, we don't lock clients into long-term contracts. Our services are month-to-month after an initial onboarding period. We earn your business every month through results, not contractual obligations.
Yes. We have extensive experience marketing for DUI attorneys, felony defense lawyers, drug crime attorneys, and general criminal defense practices. Our strategies are customized for urgent case types and the unique challenges of criminal defense marketing including high CPCs and competitive local markets.
We have extensive experience with bar advertising rules across all 50 states. All ad copy, website content, and landing pages are reviewed for compliance before launch. We stay updated on rule changes and ensure your criminal defense marketing meets all ethical requirements.
The optimal strategy combines both. PPC delivers immediate DUI and criminal case leads while SEO builds long-term value. We typically recommend new clients allocate 60-70% to PPC initially, then shift toward 50/50 as SEO momentum builds. By year 2, many firms reduce PPC to 30% as organic search dominates.
Criminal defense and DUI keywords are among the most expensive in Google Ads, with some costing $150-300+ per click. We use advanced strategies including long-tail keyword targeting, negative keyword management, dayparting, geographic targeting, and quality score optimization to maximize your budget efficiency and reduce cost per case lead.
Our criminal defense clients typically achieve 400-600% ROI within 6-12 months. For example, if you invest $5,000/month and generate 75 leads at $67/lead, with a 25% retention rate and $5,000 average case value, that's $93,750 in case revenue—1,775% ROI. Results compound over time as SEO builds.
Absolutely. Google Business Profile optimization is a core part of our local SEO strategy for criminal defense attorneys. We optimize your profile, manage reviews, post updates, and ensure you're appearing in the local map pack for relevant DUI and criminal defense searches in your area.
We provide comprehensive monthly reporting that tracks leads, urgent calls, form submissions, cost per lead, conversion rates, keyword rankings, and estimated case value. You'll have access to a real-time dashboard showing all campaign metrics, plus monthly strategy calls to discuss performance and optimization.
Still have questions?
Our team is here to help. Schedule a free consultation to get personalized answers.
Schedule Free ConsultationStop losing cases to competitors. Start dominating your market.
Get a free, comprehensive marketing audit that reveals exactly where you're losing DUI and criminal case leads and the specific opportunities to grow your defense practice.
Competitive Analysis
How you stack up against local defense attorneys
Keyword Opportunities
High-value DUI & criminal searches you're missing
Custom 90-Day Plan
Actionable steps to increase case intake