Generate more cases for your family law practice

PPC advertising generates consultations within days of launch. However, family law clients research extensively—often weeks before deciding on an attorney. Expect steady inquiry flow within 30-60 days, with retained clients following your typical consultation-to-retainer timeline. SEO builds momentum over 4-6 months, creating sustainable visibility for divorce and custody searches.

No long-term contracts—we operate month-to-month after initial setup. Family law marketing compounds over time as campaigns optimize and SEO authority builds. Most successful family law firms maintain consistent marketing year-round, adjusting budget around seasonal peaks like January (post-holiday filings) and September (back-to-school custody changes).

We specialize in family law marketing—understanding the emotional sensitivity required, the extended research phase clients go through, and the distinct messaging needed for divorce versus custody versus adoption. We know how to balance empathy with competence in advertising. General agencies don't grasp the nuances of marketing to people in crisis.

Both channels work together for family law. PPC captures people actively searching for divorce or custody attorneys right now. SEO builds long-term visibility for informational searches—'how does property division work' or 'child custody factors'—capturing clients in research phase. Family law clients read extensively before contacting firms, making content marketing particularly valuable.

Family law ROI varies by case type. Divorce retainers typically range $3,000-7,500, with high-asset cases commanding $10,000-25,000+. A firm investing $5,000/month that signs 3-4 additional clients at $5,000 average retainer achieves strong ROI. We track through to retained clients and, where possible, total billings by lead source.

Yes—Local Service Ads are effective for family law. The Google Screened badge builds trust with potential clients making major life decisions. LSAs appear above other search results and you pay per lead rather than click. We manage LSAs alongside search advertising for comprehensive visibility when clients search for divorce and custody attorneys.

Each family law service attracts different clients with different needs. Divorce, custody, support, adoption, and prenuptial agreements each require distinct campaigns and landing pages. Someone searching 'child custody attorney' has different concerns than 'prenuptial agreement lawyer.' We create targeted campaigns for each service your firm offers.

Family law clients are going through life crises—divorce, custody battles, protection from abuse. Marketing must balance professionalism with genuine empathy. We test different emotional approaches: 'fight for your rights' versus 'guide you through this.' The spouse filing versus responding often responds to different messaging. Getting tone right significantly impacts conversion.

Substantial. Family law clients research extensively before contacting attorneys—often reading 5-10 articles. Content answering common questions ('How is property divided?', 'What factors determine custody?') captures research-phase clients. This content builds SEO authority while demonstrating your expertise. Clients who read your content before calling convert at higher rates.