Generate more cases for your family law practice
From divorce to child custody, we help family law attorneys generate consistent case leads and dominate local search. Get exclusive leads that convert into signed retainers.
Trusted by family law practices nationwide
Most family law practices are invisible online
When families need help with divorce or custody issues, they search online first. If your practice isn't showing up on the first page of Google, you\'re losing cases to competitors every single day.
Become the #1 choice in your area
Our family law marketing system puts your practice in front of people actively searching for divorce and custody representation—generating exclusive, high-quality case leads at a fraction of what you'd pay lead aggregators.
The challenges family law practices face
We understand the unique obstacles you face in growing your family law practice.
Intense Competition
Multiple family law attorneys compete for the same clients, with large firms often outspending smaller practices.
Expensive CPC Rates
Divorce and custody keywords are among the most expensive in Google Ads, with some costing $80+ per click.
Client Acquisition Cost
The cost to acquire a family law client keeps rising, making it harder to maintain profitability.
Reputation Management
One bad review can significantly impact client trust and case intake rates in sensitive family matters.
Poor Search Visibility
Your practice isn't appearing when potential clients search for divorce lawyers or custody attorneys in your area.
Bar Association Compliance
Marketing must comply with bar advertising rules while still being effective and reaching families in need.
How we help family law practices grow their client base
Our proven four-pillar approach drives consistent case leads and revenue growth for family law attorneys.
Local SEO Domination
We optimize your Google Business Profile and website to rank #1 when families search for divorce lawyers and custody attorneys in your area.
Targeted PPC Campaigns
Strategic Google Ads campaigns that target families actively searching for divorce and custody representation, maximizing your ad spend efficiency.
High-Converting Website
Professional websites designed to convert visitors into case inquiries, with empathetic messaging and clear calls-to-action.
Reputation Management
We help you build a 5-star reputation with review generation, monitoring, and professional response strategies for sensitive family matters.
From first call to consistent leads
A proven timeline that takes you from zero to a lead-generating machine. Here's exactly what to expect.
Discovery & Audit
- Competitive analysis of top-ranking family law practices
- Practice area research and keyword opportunities
- Complete website and current marketing audit
Strategy Development
- Custom campaign planning for divorce and custody cases
- In-depth keyword research and local targeting
- Content strategy and empathetic messaging framework
Launch
- PPC campaign deployment across platforms
- Website optimization and landing page creation
- SEO-optimized family law content creation and publishing
Growth & Optimization
- A/B testing and conversion rate optimization
- Continuous campaign refinement and scaling
- Monthly reporting and strategy adjustments
Ready to get started?
Schedule your free consultation and get your customized marketing roadmap within 48 hours.
Start Your Journey TodayComplete marketing solutions
Everything you need to generate more family law case leads and dominate your local market
Need a custom marketing strategy for your family law practice?
Get Your Free Strategy CallDIY marketing vs hiring experts
Before you decide to do it yourself, see what it really takes—and what it costs.
DIY Marketing Reality
Less time serving clients, inconsistent results, constant stress
KeyGrow Partnership
Stop wasting time and money on DIY marketing
Let our team of family law marketing experts handle everything while you focus on serving clients.
Get Expert Marketing TodayMarketing for every family law matter you handle
Different family situations require different marketing approaches. We create targeted campaigns for each practice area to connect you with clients who need your help.
Divorce Proceedings
Reach individuals seeking divorce representation with campaigns highlighting your approach to property division, spousal support, and achieving favorable settlements.
Child Custody & Visitation
Connect with parents fighting for custody rights. Market your success in securing custody arrangements that protect children while preserving parental relationships.
Child & Spousal Support
Attract clients navigating support obligations. Position your firm as experts in calculating fair support, modifications, and enforcement actions.
Prenuptial & Postnuptial
Target engaged couples and married individuals seeking asset protection. Market the peace of mind that comes with clear financial agreements.
Adoption Services
Connect with families pursuing adoption. Showcase your experience guiding families through stepparent, agency, and private adoption processes.
Domestic Violence & Protection
Reach individuals seeking protection orders and safety. Market your compassionate approach to helping victims escape dangerous situations.
Ready to grow your family law practice?
Get a customized marketing strategy for your family law services and client acquisition goals.
Get Free ConsultationWebsites that convert visitors
Your website is often the first impression potential clients have of your family law practice. We build high-converting websites designed to capture case leads and showcase your expertise with empathetic messaging.
Mobile-First Design
Over 78% of family law searches happen on mobile devices. We build websites that look perfect and load fast on every device.
Speed Optimization
Page speed directly impacts conversions and SEO rankings. Our sites load in under 2 seconds with optimized images and code.
Lead Capture Systems
Strategic forms, chatbots, and CTAs positioned throughout your site to capture visitors before they leave and visit a competitor.
Online Booking
Seamless consultation request forms and contact systems that capture potential clients 24/7.
Every website includes
Landing pages that maximize conversions
Generic website pages lose potential clients. Our conversion-optimized landing pages are designed for one purpose: turning visitors into leads.
Higher Conversion Rates
Purpose-built landing pages convert 3-5x better than generic website pages by removing distractions and focusing on a single goal.
Audience Targeting
Create specific pages for different services or locations with messaging that speaks directly to each audience segment.
Better Ad Performance
Landing pages improve Google and Facebook ad quality scores, reducing cost-per-click and increasing ROI by 40-60%.
Easy Testing
Quickly A/B test headlines, offers, and layouts to continuously improve conversion rates without affecting your main site.
Landing page types we create
PPC that delivers qualified leads
Stop wasting money on expensive lead portals. Our family law PPC campaigns generate exclusive, qualified case leads at a fraction of the cost of shared leads.
Immediate Results
Start generating qualified divorce and custody leads within 24-48 hours of campaign launch while SEO builds momentum.
Precise Targeting
Target specific neighborhoods, demographics, case types, and family law intent signals to reach ideal clients going through divorce or custody issues.
Scalable Growth
Start with modest budgets and scale up quickly as ROI is proven and you can handle increased lead volume.
Full Transparency
Complete visibility into ad performance, cost per lead, conversion rates, and ROI with detailed monthly reporting.
Lower Lead Costs
Generate leads at 50-70% lower cost than traditional advertising while maintaining exclusive ownership of every lead.
Advertising platforms we use
Average performance metrics
SEO that builds lasting dominance
While PPC delivers immediate results, SEO builds long-term market dominance that generates family law leads at a fraction of the cost—month after month, year after year.
Local Dominance
Rank first for practice area searches like "divorce lawyer in [city]" and "child custody attorney near me".
Lower Cost Per Lead
SEO leads cost 75-90% less than PPC leads once established, delivering dramatically better long-term ROI.
Trust & Authority
High organic rankings build credibility—consumers trust organic results more than paid ads for sensitive family matters.
Compound Growth
SEO results compound over time—the work you do in month 3 continues generating leads in months 12, 24, and beyond.
24/7 Lead Generation
Unlike ads that stop when budget runs out, SEO generates leads continuously without ongoing ad spend.
Our SEO services include
Typical SEO timeline
Why the best family law practices use both together
SEO and PPC aren't competing strategies—they\'re complementary forces that multiply your results when combined.
vs 200-400% for single channel strategy
Own both paid and organic positions
By year 2 as SEO takes over from PPC
How they work together
PPC generates revenue from day one
While SEO builds momentum over months 1-6, PPC delivers immediate cash flow to fund operations.
PPC data informs SEO strategy
Learn which keywords, messaging, and offers convert best, then optimize your SEO content accordingly.
SEO reduces PPC dependency over time
As organic rankings improve, gradually shift budget from paid to organic for dramatically lower lead costs.
Dominate the entire search page
Own both the #1 organic position and top ad placements—maximum visibility and credibility.
Recommended budget evolution
See what $5,000/month could add to your law firm
Families going through divorce, custody battles, or adoption need compassionate legal guidance. See how targeted marketing can connect you with more clients seeking family law representation in your community.
Your Firm Details
Projected Results
* Calculations based on $125 average cost per lead and 20% lead-to-case conversion rate. Results vary by location, practice area, and firm reputation.
Get Your Custom Growth PlanAEO vs SEO: What family law practices need to know
Search is evolving. While SEO targets traditional search engines, AEO optimizes for AI-powered answers from ChatGPT, Siri, and voice assistants.
Why family law practices need both
Potential clients are finding family law services in multiple ways. You need to be visible everywhere.
SEO for Google
When people search "divorce lawyer near me" or "child custody attorney in [city]"
AEO for AI engines
When they ask ChatGPT "Who's the best divorce lawyer in my area?"
Voice assistants
When they ask Siri "Find me a family law attorney nearby"
We optimize for both traditional and AI search
Our family law marketing strategies ensure you're visible everywhere potential clients are searching—from Google to ChatGPT to voice assistants.
Get Future-Ready MarketingBuild a thriving practice with consistent client acquisition
Learn how our marketing strategies have helped professional service businesses attract more qualified clients and grow sustainably.
181.8% Conversion Increment in Google Ads
Eviction Lawyer Generates $600 Per Conversion with Targeted PPC & Landing Page Strategy
Doctor Becomes Best in Dubai with SEO
UAE Sexologist Gets 130+ Monthly Calls with 1,519% Organic Traffic Growth
Conversion-Focused Legal Landing Page
Estate Planning Law Firm Increases Consultation Bookings with Targeted PPC Landing Page
Browse our full case study portfolio
View All Case StudiesReady to grow your family law business?
Schedule a free consultation to discover how we can achieve similar results for your business.
Get Free ConsultationTrusted by businesses across industries
Don't just take our word for it. See what our clients say about partnering with KeyGrow for their Google Ads campaigns.
Based on 50+ client reviews
"I really like working with KeyGrow team, professional and polite and is extremely responsive. I'm glad that I chose them out of all of the other listings. They have a very good understanding of real estate PPC campaigns."
Mallie
Home Buyer Company
"KeyGrow has been a great help in managing our Google ads account for two businesses that we own. He always responds quickly and is a pleasure to work with!"
Michael Belmont
Energy Provider
"Very responsive, delivered work with a high quality standard. Already completed multiple projects together"
Marcel
B2B Product
"KeyGrow's expertise and dedication in managing our Google Ads PPC campaigns helped us achieve impressive ROI. Highly recommended professional!!"
Jones
Legal Services Firm
"Very good communication and understood business so was able to add some value insights."
Drew Deleon
Realtor
"Great company to work with!!"
Michaella Grassi
Real Estate Agent
"KeyGrow has been working on google ads for my website and he has done a fantastic job it has increased my revenue to roof. Thank you"
Sam
Ecommerce Store
"As always KeyGrow is amazing to work with!"
Grace Kouassi
Real Estate Home Buyer
"KeyGrow's communication and fresh ideas stood out. Junaid is the best Google Ads expert we've worked with, boosting our business."
Jessica
Car Detailer
"KeyGrow fixed my Google Ads quickly and professionally. Their patience and effectiveness impressed me. Very happy with the results."
Rob Wetmore
Martial Arts Instructor
"I really like working with KeyGrow team, professional and polite and is extremely responsive. I'm glad that I chose them out of all of the other listings. They have a very good understanding of real estate PPC campaigns."
Mallie
Home Buyer Company
"KeyGrow has been a great help in managing our Google ads account for two businesses that we own. He always responds quickly and is a pleasure to work with!"
Michael Belmont
Energy Provider
"Very responsive, delivered work with a high quality standard. Already completed multiple projects together"
Marcel
B2B Product
"KeyGrow's expertise and dedication in managing our Google Ads PPC campaigns helped us achieve impressive ROI. Highly recommended professional!!"
Jones
Legal Services Firm
"Very good communication and understood business so was able to add some value insights."
Drew Deleon
Realtor
"Great company to work with!!"
Michaella Grassi
Real Estate Agent
"KeyGrow has been working on google ads for my website and he has done a fantastic job it has increased my revenue to roof. Thank you"
Sam
Ecommerce Store
"As always KeyGrow is amazing to work with!"
Grace Kouassi
Real Estate Home Buyer
"KeyGrow's communication and fresh ideas stood out. Junaid is the best Google Ads expert we've worked with, boosting our business."
Jessica
Car Detailer
"KeyGrow fixed my Google Ads quickly and professionally. Their patience and effectiveness impressed me. Very happy with the results."
Rob Wetmore
Martial Arts Instructor
Average Rating
Happy Clients
Client Retention
Years Experience
Family law marketing questions answered
Everything you need to know about our family law marketing services.
Budget requirements vary based on your market and competition. Small markets typically need $3,000-6,000/month, medium markets $6,000-12,000/month, and large metro markets $12,000-25,000+/month. Divorce and custody cases can have competitive CPCs. During your free consultation, we'll provide market-specific recommendations based on your goals and local competition.
PPC advertising generates family law case leads within 24-48 hours and reaches optimal performance in 30-60 days. SEO shows initial improvements in 2-3 months, significant results by 4-6 months, and dominant positioning in 6-12 months. Most family law clients see measurable improvement in case inquiries within the first 30 days.
No. While we recommend minimum 6-month engagements for optimal results, we don't lock clients into long-term contracts. Our services are month-to-month after an initial onboarding period. We earn your business every month through results, not contractual obligations.
We work with all family law practice areas including divorce, child custody, child support, prenuptial and postnuptial agreements, adoption, guardianship, spousal support, domestic violence, paternity, and more. Our strategies are customized for each practice area and local market.
We have extensive experience with bar advertising rules across all 50 states. All ad copy, website content, and landing pages are reviewed for compliance before launch. We stay updated on rule changes and ensure your marketing meets all ethical requirements while maintaining sensitivity to family matters.
The optimal strategy combines both. PPC delivers immediate family law case leads while SEO builds long-term value. We typically recommend new clients allocate 60-70% to PPC initially, then shift toward 50/50 as SEO momentum builds. By year 2, many firms reduce PPC to 30% as organic search dominates.
Divorce and custody keywords are among the most expensive in Google Ads, with some costing $80-200+ per click. We use advanced strategies including long-tail keyword targeting, negative keyword management, dayparting, geographic targeting, and quality score optimization to maximize your budget efficiency and reduce cost per case lead.
Our family law clients typically achieve 400-550% ROI within 6-12 months. For example, if you invest $5,000/month and generate 70 leads at $71/lead, with a 25% conversion rate and $4,000 average case value, that's $70,000 in case revenue—1,300% ROI. Results compound over time as SEO builds.
Absolutely. Google Business Profile optimization is a core part of our local SEO strategy. We optimize your profile, manage reviews, post updates, and ensure you're appearing in the local map pack for relevant family law searches in your practice area.
We provide comprehensive monthly reporting that tracks leads, calls, form submissions, cost per lead, conversion rates, keyword rankings, and estimated case value. You'll have access to a real-time dashboard showing all campaign metrics, plus monthly strategy calls to discuss performance and optimization.
Still have questions?
Our team is here to help. Schedule a free consultation to get personalized answers.
Schedule Free ConsultationStop losing cases to competitors. Start dominating your market.
Get a free, comprehensive marketing audit that reveals exactly where you're losing divorce and custody case leads and the specific opportunities to grow your practice.
Competitive Analysis
How you stack up against local family law firms
Keyword Opportunities
High-value divorce and custody searches you're missing
Custom 90-Day Plan
Actionable steps to increase case intake