Turn social media into engaged communities

The right platforms depend on your target audience and business goals. B2B companies typically excel on LinkedIn and Twitter, while B2C brands often see great results on Instagram, Facebook, and TikTok. E-commerce thrives on Instagram and Pinterest for visual discovery. During our strategy session, we analyze your audience demographics, competitor presence, and business objectives to recommend the most effective platforms for your specific situation.

Posting frequency varies by platform and industry. Generally, we recommend posting 1-2 times daily on Instagram, 3-5 times weekly on Facebook, 5-10 times daily on Twitter/X, 2-5 times weekly on LinkedIn, and 1-3 times daily on TikTok. However, quality always trumps quantity. We create a custom content calendar based on your audience engagement patterns and platform algorithms to maximize reach without overwhelming your followers.

We handle complete content creation including graphics, videos, copywriting, and hashtag research. Our in-house creative team produces high-quality, on-brand content tailored to each platform. If you have existing assets like product photos or videos, we can incorporate those. We also collaborate with you on content strategy and approval processes to ensure everything aligns with your brand voice and business goals.

Social media is a long-term investment that compounds over time. You may see initial engagement within the first few weeks, but meaningful results like follower growth, increased website traffic, and lead generation typically become evident within 60-90 days. Paid social advertising can deliver faster results, often within days. Our approach focuses on sustainable growth that builds momentum and delivers increasing returns over time.

Organic social media refers to free content you post that reaches followers naturally through feeds and shares. It builds community and brand loyalty but has limited reach due to algorithm constraints. Paid social advertising involves promoting content or ads to targeted audiences beyond your followers. It provides immediate visibility, precise targeting, and measurable ROI. Most successful strategies combine both: organic content for engagement and paid promotion to amplify reach and drive conversions.

We track comprehensive metrics including follower growth, engagement rate (likes, comments, shares), reach, impressions, website clicks, lead generation, and conversions. Beyond vanity metrics, we focus on business outcomes like cost per lead, customer acquisition cost, and revenue attributed to social media. You receive detailed monthly reports with insights and recommendations. We also use UTM tracking and conversion pixels to accurately measure how social media drives website traffic and sales.

Yes! Community management is a core part of our service. We actively monitor and respond to comments, direct messages, and mentions in a timely manner. Our team engages authentically with your audience, answers questions, addresses concerns, and fosters positive interactions. For industry-specific or sensitive inquiries, we establish clear guidelines with you for handling different scenarios. This active engagement builds loyalty and shows your audience you value their interaction.

We have crisis management protocols in place to handle negative feedback professionally and promptly. Our team monitors your accounts continuously for potential issues. For negative comments, we respond empathetically, address concerns publicly when appropriate, and move sensitive issues to private channels. We have an escalation process for serious situations and will coordinate with you on messaging. Our proactive monitoring helps identify and resolve issues before they escalate.

Absolutely! Influencer marketing is a powerful strategy we incorporate when appropriate. We identify relevant influencers in your industry, negotiate partnerships, coordinate campaigns, and track performance. This includes micro-influencers for niche targeting and larger creators for broad reach. We vet influencers for authenticity, engagement quality, and brand alignment. Influencer partnerships can significantly expand your reach and credibility with new audiences.

We establish a content approval workflow that fits your needs and preferences. Typically, we provide weekly or bi-weekly content batches for review through a shared calendar or approval platform. You can request revisions, and we incorporate your feedback before scheduling posts. For time-sensitive content or breaking news, we have expedited approval processes. Some clients prefer hands-off management after initial strategy alignment, while others want to review every post. We adapt to your comfort level.

No, we do not require long-term contracts. Our social media management plans are month-to-month with 30 days notice to cancel. We believe in earning your business through results, not locking you into commitments. That said, social media marketing is most effective as a sustained effort, and we recommend at least 3-6 months to build momentum, gather data, optimize strategy, and see meaningful results. Most clients continue because they see the value we deliver.