Chiropractic Marketing That Fills Your Appointment Book

Industry best practice is 5-10% of gross revenue for established practices and 10-15% for new practices. For example, if your practice generates $600K annually, you should invest $30K-60K in marketing ($2,500-5,000/month). However, the real question is ROI - if you're getting 3-5x return, you should spend as much as profitably possible.

PPC can generate patient leads within 24-48 hours of launch. SEO takes 3-6 months to show meaningful results. That's why we recommend starting with a combined approach - use PPC for immediate patient flow while building your long-term SEO foundation. Most practices see positive ROI within the first 60-90 days.

It varies by service and location, but expect $65-95 per lead for your own PPC campaigns versus $180-320+ through lead aggregators. With our optimization, most practices see cost per acquired patient between $120-180, with an average lifetime value of $1,500-2,200 (or $1,800+ for wellness plan patients).

We understand chiropractic insurance limitations. Our strategies balance insurance-accepted patient acquisition with cash-pay and wellness marketing. We help you attract patients regardless of insurance status while staying compliant with provider network rules and HIPAA regulations.

All of our marketing strategies are HIPAA-compliant. We use secure forms with SSL encryption, never share patient data with third parties, sign BAAs (Business Associate Agreements) when required, and follow all guidelines for patient photos, testimonials, and reviews. Your practice's compliance is our priority.

Absolutely! We specialize in auto accident and personal injury chiropractic marketing. We'll create dedicated landing pages, targeted PPC campaigns for auto accident keywords, attorney partnership strategies, and SEO optimization for personal injury searches. We understand the unique challenges of PI marketing.

This is crucial! We create clear messaging that explains the difference between chiropractic adjustments and PT. Our content highlights spinal manipulation, subluxation correction, and wellness care benefits that differentiate you from physical therapists, helping patients understand why they should choose chiropractic.

Yes! Many chiropractors want to shift from acute care only to ongoing wellness plans. We'll create separate campaigns and landing pages for pain relief vs wellness care, implement patient retention automation, and develop content that educates patients on the benefits of preventive chiropractic care.

Full-service packages include: Google Ads management, Local Services Ads, SEO (technical, on-page, local), Google Business Profile optimization, website design/optimization, condition-specific landing pages (back pain, neck pain, sciatica, auto accidents), reputation management, review generation, content marketing, and monthly reporting. We customize based on your needs and budget.

We use call tracking, form tracking, online booking analytics, and integrate with your practice management software when possible. You'll see exactly how many leads came from each channel, which converted to appointments, treatment acceptance rates, and revenue generated. Monthly reports show website traffic, rankings, leads, cost per lead, and ROI.