Help more families protect their legacy

Estate planning enjoys lower lead costs than most legal practice areas ($25-75 per lead vs $150-400 for personal injury). For solo practitioners, $2,000-4,000/month delivers solid results. Small firms typically invest $4,000-8,000/month, while practices targeting high-net-worth clients may invest $10,000-20,000/month. We provide market-specific recommendations during your strategy call.

We create educational content that explains why DIY estate planning often fails: improper execution, missed asset transfers, outdated beneficiary designations, and lack of ongoing counsel. Our campaigns target people researching LegalZoom alternatives and comparison searches, positioning your firm as the professional solution for anyone with real assets to protect.

PPC campaigns generate consultations within the first week. However, estate planning has longer decision cycles than crisis-driven legal services, so expect 2-4 weeks for optimal lead flow. SEO builds over 4-6 months. Most importantly, our lead nurturing systems ensure that leads who are not ready today convert over the following 3-6 months.

Yes, we serve estate planning attorneys in all 50 states and understand state-specific nuances including community property vs common law states, state estate tax thresholds, and local probate procedures. All advertising complies with your state bar rules, and we customize messaging to reflect your jurisdiction's legal landscape.

High-net-worth targeting requires sophisticated strategies: income-based audience targeting, life event triggers (business sale, inheritance, retirement), content marketing around complex topics (GRATs, QPRTs, charitable trusts), LinkedIn advertising for business owners, and partnerships with financial advisors and CPAs. We help position your firm as the choice for comprehensive wealth transfer planning.

This demographic requires a different approach than younger audiences. We use platforms where they are active (Facebook over TikTok), design websites with larger fonts and simpler navigation, create educational content that builds trust over time, and ensure all landing pages work flawlessly on tablets and desktop computers.

No. We recommend 6-month commitments for optimal results given estate planning's longer decision cycles, but we do not lock you into contracts. After an initial 90-day onboarding period, services are month-to-month. We earn your continued business through consistent results and transparent reporting.

We provide comprehensive tracking of consultation requests, phone calls, form submissions, and chat inquiries. Monthly reports include cost per lead, lead quality scoring, conversion rates, keyword performance, and SEO rankings. You will have access to a real-time dashboard plus monthly strategy calls to discuss optimization opportunities.

Our estate planning clients typically achieve 350-600% ROI within the first year. With average case values of $2,500-5,000 for living trusts and leads costing $35-55, the math is compelling. A $4,000 monthly investment generating 85+ leads with a 30% retention rate and $3,500 average fee produces approximately $89,000 in revenue—a 1,975% return.