Rank #1 for 'Estate Planning Attorney'

Most estate planning attorneys invest $1,500-2,500/month. Estate planning is less cutthroat than personal injury, so you are not fighting for $500 clicks. The investment covers trust and will content, local SEO for your service area, and building the authority that matters for referral-minded clients.

Lead services sell the same "estate planning leads" to multiple attorneys. Your phone rings along with three competitors. SEO clients found you specifically because your content answered their questions about trusts, probate, or Medicaid planning. They are already inclined to trust you.

Estate planning SEO actually works well because most attorneys are not doing it seriously. Many rely purely on referrals. When someone Googles "irrevocable life insurance trust attorney" or "special needs trust lawyer," there is often surprisingly little competition for these specific terms.

Specific services convert best. "Revocable living trust attorney" beats "estate planning lawyer." "Probate avoidance" captures people who understand what they need. "Medicaid asset protection" attracts clients with urgent timing. We target based on the practice you want to build.

When an adult child Googles "estate planning attorney near me" after their parent's diagnosis, they often call someone from the map results. Estate planning can be urgent—health scares, sudden deaths, family crises. Being in the map pack means catching people in their moment of need.

If your site explains your services—wills, trusts, probate, Medicaid planning, power of attorney—on separate pages, we can usually work with it. If everything is lumped into one "estate planning" page, we need to create structure so you can rank for specific services.

Rankings tell us if the strategy is working. Traffic tells us if people are finding you. But what matters is consultations from people who say they found you on Google. We track specifically whether trust inquiries are coming from trust pages, probate from probate pages.

The content your clients search for before calling. "Trust vs will which is better," "how to avoid probate in [state]," "do I need a power of attorney," "how does Medicaid look-back work." Answer their questions thoroughly, and they call you for help implementing.

Estate planning is hyper-local—people want an attorney who knows their state's laws and courts. We optimize your Google Business Profile, build citations on legal directories, and create content specific to your jurisdiction's probate rules and estate tax laws.

A comprehensive estate plan runs $2,500-8,000. Complex trusts and business succession can be significantly more. Many estate planning clients become ongoing relationships—updates, amendments, additional planning. One or two new clients per month more than justifies the investment.

Request an audit. We will show you where you rank for wills, trusts, probate, and other services you offer, what content competitors have that you lack, and where the opportunities are in your market. Useful information whether you work with us or not.