181.8% Conversion Increment in Google Ads
Eviction Lawyer Generates $600 Per Conversion with Targeted PPC & Landing Page Strategy
What Evictions Done For You Was Facing
The eviction law firm was running ads with an already-built landing page but seeing zero conversions. Visitors were confused with no clear call to action or conversion goals. Previous ad campaigns failed to deliver satisfactory results.
Key Pain Points:
Ads running with existing landing page but no conversions happening
Every visitor confused - no proper Call To Action (verified through MS Clarity)
No clear conversion goals defined
Client already ran ads but did not get satisfactory results
High-value service ($600 per conversion) wasted on poor campaigns
The Struggle Was Real
Evictions Done For You faced significant challenges with their ppc strategy before partnering with us.
Our Strategic Approach
We created a separate landing page with clear conversion goals and drive visitors accordingly, combined with improved ad copy and campaign testing.
Dedicated Landing Page
Made a separate landing page with clear Call To Action and clear conversion goals to drive visitors according to intent.
Copywriting Improvement
Improved ad copies with copywriting skills, giving clear reasons why searchers should click our ad and get what they're looking for.
Campaign Testing
Tested other campaigns on the side with budget division. Campaigns that gave good results remained running, others paused.
YouTube Video Ads
Added YouTube video advertising to increase brand awareness and capture leads across multiple channels.
Strategic Implementation
Our 4-part approach transformed Evictions Done For You's ppc performance.
The Impact We Delivered
In just one week, the firm saw dramatic improvement with 21 conversions compared to previous struggles, achieving an 181.8% conversion increment.
Before
After
| Metric | Before | After | Change |
|---|---|---|---|
| Weekly Conversions | 1.00 | 21.00 | +181.8% |
| Weekly Clicks | 22 | 189 | +759% |
| Cost Per Conversion | $240 | $31.79 | -87% |
| Total Weekly Cost | $240 | $668 | Scaled |
Tools & Expertise Used
The technologies and strategies that powered this transformation
Ready to Achieve Similar Results?
Let's discuss how we can replicate this success for your business with a customized ppc strategy