HomeCase StudiesTME Mobile Detailing
PPC

From $100 to $22 Cost Per Conversion

Car Detailer Gets +650% Increase in Bookings with Strategic Google Ads & Landing Page Optimization

Client
TME Mobile Detailing
Industry
Car Detailing
Service
PPC
Timeline
2022 (Aug - Dec)
Website
tmemobiledetailing.com
+650%
Growth in Conversions
-78%
Cost Reduction
33%
Cancellation Reduction
$22
Cost/Conv
The Challenge

What TME Mobile Detailing Was Facing

TME Mobile Detailing was running ads with other specialists but struggling to get conversions. Their business operates on low-ticket services (average $250 per booking), making high conversion costs unsustainable. They faced poor performance, lack of communication, and frequent booking cancellations.

Key Pain Points:

Fast Communication needed with previous agency

High cost per conversion ($100+) eating into profits

Frequent booking cancellations reducing actual revenue

Low conversion rate from existing campaigns

No scalability or business growth plan

The Struggle Was Real

TME Mobile Detailing faced significant challenges with their ppc strategy before partnering with us.

The Solution

Our Strategic Approach

We implemented a comprehensive Google Ads strategy combined with custom landing page design and conversion rate optimization to maximize ROI.

01

Custom Landing Page

Made custom designed landing page with better CTA & design overall, with short & concise copywriting for higher engagement.

02

SKAGs Strategy

Used Single Keyword Ad Groups (SKAGs) with competitive ad copies. Kept performing keywords and paused non-performing ones.

03

Audience Optimization

Identified & removed audiences and demographics that frequently canceled bookings, focusing budget on qualified leads.

04

Performance Max & Auto Bidding

Gathered conversion data through tracking, then moved to auto bidding strategy in Google Ads with Performance Max campaigns.

TME Mobile Detailing solution implementation
The Results

The Impact We Delivered

Within months of optimization, TME Mobile Detailing saw explosive growth in bookings while dramatically reducing acquisition costs.

Before

TME Mobile Detailing before results
BEFORE

After

TME Mobile Detailing after results
AFTER
MetricBeforeAfterChange
Cost Per Conversion$100$22-78%
Conversions GrowthBaseline650%+650%
Cancellation RateBaselineReduced-33%
Monthly Revenue$1.2K$5.1K+325%

Tools & Expertise Used

The technologies and strategies that powered this transformation

Google Ads
Google Analytics 4
Google Tag Manager
PPC Advertising
Landing Page Design & Development
Conversion Rate Optimization
Conversion Tracking
WordPress
Performance Max Campaign
Tags:#Google Ads#PPC#Landing Pages#Conversion Optimization#Performance Max#Car Detailing

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