Conversion-Focused Legal Landing Page
Estate Planning Law Firm Increases Consultation Bookings with Targeted PPC Landing Page
What Smith & Kim Law Was Facing
Smith & Kim Law's existing website provided general information but wasn't optimized for converting Google Ads traffic. There was no strong, single call-to-action, and users weren't being funneled toward booking consultations.
Key Pain Points:
Existing pages lacked a focused call-to-action
General information pages didn't convert ad traffic
No clear path to booking consultations
Google Ads campaigns underperforming
Visitors leaving without taking action
The Struggle Was Real
Smith & Kim Law faced significant challenges with their landing pages strategy before partnering with us.
Our Strategic Approach
We designed a clean, professional landing page with a focused user journey. The page emphasized benefits of estate planning services, featured client testimonials, and included a free webinar offer to build trust.
Clear Value Proposition
Featured a compelling headline about securing your legacy, immediately communicating the benefit to visitors.
Client Testimonials
Included social proof through client testimonials to build trust and credibility with potential clients.
Free Webinar Offer
Added a free weekly estate planning webinar section to provide extra value and lower the barrier to engagement.
Strong CTA
Clear call-to-action encouraging visitors to book a consultation, making the next step obvious and easy.
Strategic Implementation
Our 4-part approach transformed Smith & Kim Law's landing pages performance.
Landing Page Design
Explore the different sections and pages of the redesigned website
The Impact We Delivered
The new landing page significantly increased conversion rates from Google Ads campaigns. By providing a focused user journey and clear next steps, Smith & Kim Law saw more inquiries and consultation bookings.
| Metric | Before | After | Change |
|---|---|---|---|
| Conversion Rate | Baseline | +70% | +70% |
| Consultation Bookings | Low | Significantly Higher | Increased |
| Cost Per Lead | High | Reduced | Improved |
| User Engagement | Limited | Strong | Improved |
Tools & Expertise Used
The technologies and strategies that powered this transformation
Ready to Achieve Similar Results?
Let's discuss how we can replicate this success for your business with a customized landing pages strategy