Generate Family Law Leads on Demand

Family law clicks run $100-200 in most markets—expensive but more manageable than personal injury. Divorce terms are competitive; custody modification less so. We recommend $3,500-5,000/month to get meaningful data and compete effectively.

After optimization, most family law firms see $500-1,500 cost per signed case depending on case type. A $1,000 acquisition cost for a $12,000 divorce is solid ROI. We track through to signed retainers, not just consultations.

PPC delivers cases immediately but requires constant spend. SEO takes months but builds lasting presence. PPC also reveals which service keywords actually convert, so you know where to invest in SEO. Most successful firms run both.

ROAS is revenue divided by ad spend. If you spend $4,000 on ads and sign cases worth $28,000 in fees, that is 7x ROAS. Family law firms with good intake and client selection regularly hit 5-8x. Poor phone skills tank returns.

LSAs put you at the very top with a Google Screened badge. You pay per lead instead of per click—no wasted money on clicks that never contact you. Family law is a good category for LSAs. We recommend running both.

Every campaign gets unique tracking. When a signed retainer comes in, we trace it back to the exact keyword and ad that generated the initial consultation. Over time, we learn what a case is worth from each source.

People searching for divorce lawyers are stressed and scared. Landing pages need to be calming and trustworthy—empathetic messaging, credentials, experience with their specific situation. Click-to-call prominent. Mobile optimized.

Negative keywords block irrelevant searches—free divorce papers, DIY custody forms, legal jobs. Geographic targeting keeps you in your jurisdiction. Bid adjustments favor times when consultations convert. Search term reviews weekly.

Yes, and it often works well. When someone searches for a competitor by name, they are actively looking for a family lawyer. Showing your ad gives them another option. Some of our best-converting campaigns target competitor names.

Divorce and custody drive the most volume. Contested matters have higher case values. Prenuptial agreements have lower volume but often wealthier clients. We help prioritize based on what kind of practice you want to build.

Daily checks during the first month. Weekly adjustments after that—bid changes, ad tests, negative keywords. Monthly strategy calls about what is working. Family law campaigns need active management because competition shifts.

We set cost per lead targets based on your market and hold ourselves accountable. If we consistently miss targets after proper optimization time, we keep working at no management fee until we hit them.

Request a market analysis. We will research what family law firms are spending in your area, estimate click costs, and show you realistic projections. You will have data to make a decision—useful whether you work with us or not.