Get DUI & Criminal Defense Leads Within 24 Hours

DUI keywords run $50-200+ per click depending on market competition. "Criminal defense attorney" averages $80-150 per click in major cities. Drug charge terms vary $60-120 per click. We recommend $5,000-8,000 monthly ad budget minimum to generate consistent lead volume and gather optimization data.

After campaign optimization, most criminal defense firms see $800-2,500 cost per retained client, varying by charge type and location. A $1,500 acquisition cost for an $8,000 DUI case delivers strong ROI. Felony cases with $20,000-50,000 fees justify even higher acquisition costs.

Both serve critical but different functions. Someone just arrested needs a lawyer now and will call whoever appears first in search. PPC delivers that immediate visibility. SEO builds long-term authority but takes months. Successful practices run both: PPC for instant cases, SEO for sustainable growth.

Optimized criminal defense campaigns typically deliver 4-10x ROAS (Return on Ad Spend). If you invest $10,000 in ads and retain clients worth $60,000 in fees, that is 6x ROAS. Firms handling serious felonies with higher case values often see 10x+ ROAS with disciplined intake.

LSAs work well in markets where Google offers criminal defense as a category. You pay per valid lead (not per click) and get a Google Screened badge that builds trust. However, LSA volume for criminal defense is typically lower than traditional search ads. Run both for maximum lead coverage.

Call tracking with recording captures phone leads. Form tracking captures online inquiries. CRM integration connects consultations to specific keywords and ads. Over time, we identify exactly which charge-type campaigns and search terms generate actual signed retainers versus just clicks, allowing precise budget allocation.

Campaign structure by charge type is essential for performance. DUI/DWI campaigns get dedicated budgets, ads, and landing pages. Drug charges split between possession, distribution, and trafficking with different messaging. Assault, theft, white-collar crimes each need customized targeting to match search intent and your practice areas.

Negative keywords block "public defender," "free consultation," "how to defend myself," and legal career searches. Geographic targeting limits ads to your jurisdiction. Ad scheduling concentrates budget when arrestees search most (late nights, weekends). Weekly search term reviews identify new waste sources. Continuous refinement protects your budget.

Arrested individuals are stressed, scared, and need immediate help. Landing pages must quickly establish trust through attorney credentials, case results, and client testimonials. Prominent click-to-call buttons are critical. Mobile optimization is essential since most searches happen on phones immediately after arrest or from holding.

Daily monitoring tracks budget pacing, click fraud, and lead quality. Weekly bid adjustments respond to conversion data. Bi-weekly ad copy tests improve click-through rates. Monthly strategy reviews analyze which charge types drive actual retainers. Criminal defense is highly competitive, requiring constant optimization to maintain strong performance.

We establish specific cost per lead and ROAS targets based on your market, charge types handled, and average case fees. If we consistently miss agreed benchmarks after the proper optimization period, we reduce or eliminate management fees until performance meets targets. We stand behind the results we promise.

Yes. Multi-location firms need geo-targeted campaigns for each office with location-specific ad copy and landing pages. Different markets have varying competition levels and click costs. We allocate budgets across locations based on performance data and ensure compliance with bar rules in each jurisdiction.

Request a free PPC audit and market analysis. We research competitor advertising strategies, estimate click costs for charge types you handle, project lead volume at various budget levels, and provide actionable recommendations. You receive data to make an informed decision regardless of whether you hire us.