Generate High-Value Case Leads on Demand

Legal clicks are among the most expensive in any industry. Personal injury can run $200-400+ per click in competitive markets. Criminal defense $75-150. Family law $100-200. We recommend $5,000-10,000/month to get meaningful data in most practice areas.

After optimization, most firms see $800-2,500 cost per signed case depending on practice area. A $1,500 acquisition cost for a $40,000 personal injury case is excellent ROI. We track through to signed retainers, not just consultations.

PPC works immediately but requires constant spend. SEO takes months but builds lasting presence. PPC also reveals which practice area keywords actually convert, so you know where to focus SEO efforts. Smart firms run both.

ROAS is revenue divided by ad spend. If you spend $8,000 on ads and sign $80,000 in cases, that is 10x ROAS. Law firms with good intake processes and realistic retainer expectations regularly hit 5-10x. Firms with poor phone skills struggle.

LSAs put you at the top with a Google Screened badge, and you pay per lead instead of per click. No wasted clicks from people who never contact you. Legal is a strong category for LSAs. We recommend running both LSAs and traditional search ads.

Every campaign gets unique tracking numbers. When a signed case comes in, we trace it back to the exact keyword and ad that started the conversation. Over time, we learn what a case is worth from each source and invest accordingly.

People searching for lawyers are stressed and scared. They need to trust you quickly. Landing pages need clear credentials, relevant case results, easy contact options, and mobile optimization. Sending traffic to your homepage wastes money.

Negative keywords block irrelevant searches—free legal advice, how to file yourself, legal jobs. Geographic targeting keeps you in your service area. Bid adjustments favor times when consultations convert to signed cases. Search term reviews weekly.

Yes, and it often works well. When someone searches for a competitor by name, they are actively looking for a lawyer. Showing your ad gives them another option to consider. Some of our best-converting campaigns target competitor names.

Google Ads charge per click regardless of whether you get contacted. LSAs charge per lead—only when someone actually reaches out. LSAs also show the Google Screened badge which builds trust. Different tools for different purposes; we typically run both.

Daily checks during the first month. Weekly adjustments after that—bid changes, ad tests, negative keywords. Monthly strategy calls to talk about what is working. Legal campaigns need active management because competition shifts constantly.

We set cost per lead and ROAS targets based on your market and hold ourselves accountable. If we consistently miss targets after proper optimization time, we keep working at no management fee until we hit them.

Request a market analysis. We will research what competitors are spending, estimate click costs for your practice areas, and show you realistic projections. You will have data to make a decision—useful whether you work with us or not.