Rank #1 for 'Personal Injury Lawyer Near Me'

Personal injury SEO typically runs $3,500-6,000/month because competition is fierce. Every PI firm in your city wants the same keywords. The investment is higher than general legal SEO, but so are the case values. A single truck accident case can be worth $200,000+ in fees.

PI clicks are brutal—$250-400+ per click in major markets. A $400 click that does not convert is an expensive lesson. SEO takes months to build but then delivers cases without per-click costs. When a single case can return $50,000-150,000, the SEO math is compelling.

Competitive markets are exactly where PI SEO makes the most sense. When PPC costs $300+ per click, organic traffic becomes essential for profitability. The key is targeting specific case types and locations where you can build authority, not fighting for generic "personal injury lawyer" terms.

High-value case types first. Truck accidents, medical malpractice, wrongful death—these cases justify the marketing investment. Someone searching "18 wheeler accident lawyer" is looking at a serious case. Car accident terms have more volume but also more competition from every PI firm in town.

When someone is standing next to their wrecked car searching for a lawyer, they call someone from the map results. If you are not in those top 3 spots, you are invisible to that person in that moment. GBP optimization is often the fastest win for PI firms.

If your site has separate pages for each case type you want—car accidents, truck accidents, slip and falls, dog bites—we can probably work with it. If your case types are all on one page, we need to build structure. Many PI firms also need conversion optimization.

Rankings show movement. Traffic shows reach. Consultation requests and signed cases show results. We track which case type pages generate leads so you know whether truck accidents or motorcycle crashes are driving your organic case flow.

Everything we do follows state bar advertising rules. No false claims about past results, no guaranteed outcomes, proper disclaimers where required. We understand the ethics rules for legal advertising and stay well within them.

Every office location needs its own Google Business Profile and its own location-specific pages. Multi-state firms add complexity with different bar rules. We have worked with PI firms covering many markets and know how to scale effectively.

A single truck accident case can be worth $150,000+ in contingency fees. A wrongful death case even more. If SEO brings you one additional major case per month, the ROI becomes extraordinary. Most PI firms see positive ROI within 5-6 months.

Request an audit. We will show you where you rank for high-value case types, what the competition is doing, and where the opportunities are. You will leave with a clear picture of what it takes to compete—useful whether you hire us or not.