Generate High-Value Roofing Leads on Demand
Stop losing roofing jobs to competitors with better ads. Our roofing PPC strategies deliver qualified leads at $45 average cost per lead with a 5.8x return on ad spend.
Trusted by Roofing Contractors Nationwide
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Homeowners are searching. Are your ads reaching them?
Roofing is a high-value, competitive industry. Without strategic PPC, you're leaving thousands of dollars in potential jobs on the table.
The Problem
Seasonal Fluctuations
Slow seasons leave your crews idle while you still pay overhead. PPC helps smooth out revenue throughout the year.
Storm Chaser Competition
Out-of-town contractors flood your market after storms, stealing leads with aggressive advertising.
Expensive Leads
Lead aggregators charge $100-300+ per lead with no guarantee of quality or exclusivity.
Wasted Ad Spend
DIY campaigns target the wrong keywords, wrong locations, and wrong audiences—burning through budget fast.
The Solution
Roofing PPC: Predictable Lead Flow
Strategic PPC puts your roofing company in front of homeowners the moment they need you—whether it's storm damage, a leak, or a full replacement. With proper optimization, every dollar works harder.
The Optimization Advantage
Unlike set-and-forget campaigns, we continuously optimize your ads, keywords, and landing pages. The result? Your cost per lead decreases while lead quality improves over time.
What is roofing PPC and how does it generate leads?
What is Roofing PPC?
Roofing PPC (Pay-Per-Click) is a form of digital advertising where you pay only when someone clicks on your ad. When someone searches "roofing contractor near me" or "roof repair," your ad can appear at the top of Google—above all organic results.
Google Ads vs Local Service Ads
Google Ads charge per click and appear with an "Ad" label. Local Service Ads (LSAs) show your company with a "Google Guaranteed" badge, charge per lead, and build trust instantly. We manage both to maximize your job flow.
Landing Page Optimization
The page visitors land on after clicking your ad is crucial. We create dedicated landing pages for each service type with clear calls-to-action, trust signals, and optimized forms that convert visitors into estimate requests.
Storm Damage Campaigns
When storms hit, we activate geo-targeted campaigns immediately to capture homeowners searching for emergency repairs. This gets you in front of leads before out-of-town storm chasers.
Roofing PPC By The Numbers
With the right strategy, roofing PPC delivers predictable, scalable lead flow that you control.
About 12,500,000 results (0.48 seconds)
Top-Rated Roofing Contractor | Free Roof Inspection
★★★★★ 4.9 rating · Licensed & Insured. Storm Damage Experts. 24/7 Emergency Service. Call Now for Your Free Estimate!
Competitor Roofing - Roof Repairs
Experienced roofing contractors...
Another Roofing Co - Local Roofers
Quality roofing services...
This is what your ads could look like on Google
Imagine your roofing company appearing at the very top of search results—above all organic listings. With our PPC strategies, you control when and where homeowners see your company.
Top of Page Placement
Appear above all organic results for high-intent searches
Compelling Ad Copy
Stand out with persuasive messaging that drives clicks
Call Extensions
Enable one-tap calling directly from search results
Location Targeting
Only show ads to homeowners in your service area
Why roofing contractors invest in PPC
PPC delivers immediate, measurable results that put your company in front of homeowners the moment they search for roofing help.
Immediate Visibility
Appear at the top of Google within 24 hours of launch. No waiting months for SEO—start generating roofing leads immediately.
Precise Targeting
Target by zip code, service type, time of day, and device. Only pay to reach homeowners actively searching for roofing services.
Measurable ROI
Track every click, call, and estimate request back to specific ads. Know exactly which campaigns generate signed jobs.
Budget Control
Set daily and monthly limits. Scale up during peak season, dial back when you're at capacity. Total control over spend.
Competitive Edge
70% of high-intent clicks go to ads. If you're not advertising, competitors are capturing jobs from homeowners in your area.
Quality Lead Generation
Properly optimized campaigns attract qualified leads—homeowners with real projects who are ready to book an estimate.
Complete roofing PPC solutions
We handle every aspect of your roofing advertising—from strategy to execution to optimization—so you can focus on installing roofs.
Google Ads Management
Full-service Google Ads management including search, display, and YouTube campaigns. We handle strategy, setup, and ongoing optimization.
What's included:
Local Service Ads (LSAs)
Get the "Google Guaranteed" badge and pay per lead instead of per click. We manage your LSA profile, reviews, and lead quality.
What's included:
Storm Damage Campaigns
Rapid-deploy campaigns when storms hit your area. Geo-targeted ads reach homeowners searching for emergency roof repairs.
What's included:
Emergency Repair Ads
24/7 campaigns targeting urgent searches like "emergency roof repair" and "roof leak help now." Capture leads when they need you most.
What's included:
Landing Page Development
Custom landing pages designed to convert clicks into estimate requests. Service-specific pages with clear CTAs and trust signals.
What's included:
Call Tracking & Analytics
Know exactly which ads generate calls and jobs. We implement call tracking and build dashboards that show true ROI.
What's included:
Ready to generate more roofing leads?
Get a free PPC audit and see exactly how much you're leaving on the table.
Get Free Roofing PPC AuditWhy roofing contractors choose KeyGrow for PPC
We're not a general marketing agency running generic campaigns. We're roofing PPC specialists who understand what it takes to generate quality leads.
Roofing Industry Expertise
We understand roofing seasonality, storm damage cycles, and homeowner psychology. No learning curve—immediate impact.
Storm Response Ready
When storms hit, we activate geo-targeted campaigns within hours to capture surge demand before storm chasers.
Dedicated Roofing Strategists
Work with PPC experts who specialize in home services marketing. We know which keywords convert and which waste money.
Full Funnel Management
We handle your ads, build storm damage landing pages, and even script your estimators on phone follow-ups. You focus on selling jobs.
Transparent Reporting
See storm damage leads vs. replacement inquiries in your dashboard. Track which zip codes produce jobs and adjust targeting in real time.
Performance Guarantees
We're so confident in our results, we offer performance guarantees. If we don't hit targets, you don't pay.
people search for roofing services every day in the US
Where that traffic goes:
Goes to top 3 ad positions
Wasted on poor targeting & landing pages
per month in jobs you could be generating
While you read this, competitors are booking jobs from Google Ads
Every search where your ad doesn't appear—or doesn't convert—is a roofing job your competitors close. They're not better roofers, they just have better ads.
See exactly how your campaigns compare to competitors. No commitment required.
How we generate leads for your roofing company
A proven, systematic approach to roofing PPC that delivers consistent results. Here's exactly what happens when you partner with us.
PPC Audit
Week 1Complete analysis of your current campaigns, competitor ads, and market opportunities. We identify exactly what's working and what's wasting money.
Strategy & Setup
Week 2Build your custom campaign strategy, set up proper tracking, and create high-converting landing pages for each roofing service.
Campaign Launch
Week 3Launch optimized campaigns across Google Ads and Local Service Ads. Start generating qualified roofing leads immediately.
Optimization
Week 4-8Continuous testing and optimization. We improve ad copy, adjust bids, and refine targeting to lower cost per lead.
Scale & Expand
Month 3+Once campaigns are profitable, we scale what works and expand into new service areas and geographic markets.
Continuous Growth
OngoingMonthly strategy reviews, performance optimization, and proactive improvements to maintain competitive advantage.
Our top-notch PPC management tools
We leverage the most powerful Google marketing tools to drive exceptional results for your roofing campaigns.
Google Ads
Google Analytics
Tag Manager
My Business
Local Service Ads
Merchant Center
Dominate paid roofing search results
Achieve top ad positions for roofing searches that matter most—and turn clicks into signed jobs.
Top of Page Ads
Get your company into the top ad positions where 65% of high-intent roofing clicks happen.
Roofing Targeting
Show ads for high-value searches like "roof repair near me," "roofer [city]," and "roof replacement" in your area.
Local Service Ads
Appear with the trusted "Google Guaranteed" badge and pay only for qualified roofing leads.
Call-Only Campaigns
Generate direct phone calls from mobile searchers ready to speak with a roofer now.
Storm Damage Targeting
Target homeowners searching after storms with dedicated campaigns for hail and wind damage repairs.
Your Roofing Co - Free Estimates
Licensed & insured roofers. Same-day inspections. Free estimates. Financing available.
Competitor Roofing - Local Roofers
Professional roofing services for your home...
Another Roofing Company
Quality roof repairs and installations...
Real PPC results from real roofing contractors
See how our PPC strategies deliver immediate, high-value roofing leads.
From $100 to $22 Cost Per Conversion
Car Detailer Gets +650% Increase in Bookings with Strategic Google Ads & Landing Page Optimization
181.8% Conversion Increment in Google Ads
Eviction Lawyer Generates $600 Per Conversion with Targeted PPC & Landing Page Strategy
Home Buyer Gets +600% Increase in Serious Leads
Real Estate Investor Achieves Skyrocketing Growth with Targeted PPC Strategy
View our complete PPC case study collection
View All Case StudiesReady to grow your roofing business?
Schedule a free consultation to discover how we can achieve similar results for your business.
Get Free ConsultationWhat to expect from roofing PPC
Unlike SEO, PPC delivers results fast. Here's a realistic timeline of what to expect when you invest in roofing PPC.
Launch
Campaign setup, tracking implementation, landing page development, and initial ad launch.
Optimization
Initial data analysis, A/B testing, bid adjustments, and negative keyword refinement.
Scaling
Expand successful campaigns, increase budget on winners, launch new roofing service campaigns.
Dominance
Optimized campaigns delivering consistent lead flow at target cost per acquisition.
PPC delivers results fast
While SEO takes months to build, PPC can generate qualified roofing leads within days of launch. Combined with continuous optimization, you'll see improving results month over month.
Trusted by businesses across industries
Don't just take our word for it. See what our clients say about partnering with KeyGrow for their Google Ads campaigns.
Based on 50+ client reviews
"I really like working with KeyGrow team, professional and polite and is extremely responsive. I'm glad that I chose them out of all of the other listings. They have a very good understanding of real estate PPC campaigns."
Mallie
Home Buyer Company
"KeyGrow has been a great help in managing our Google ads account for two businesses that we own. He always responds quickly and is a pleasure to work with!"
Michael Belmont
Energy Provider
"Very responsive, delivered work with a high quality standard. Already completed multiple projects together"
Marcel
B2B Product
"KeyGrow's expertise and dedication in managing our Google Ads PPC campaigns helped us achieve impressive ROI. Highly recommended professional!!"
Jones
Legal Services Firm
"Very good communication and understood business so was able to add some value insights."
Drew Deleon
Realtor
"Great company to work with!!"
Michaella Grassi
Real Estate Agent
"KeyGrow has been working on google ads for my website and he has done a fantastic job it has increased my revenue to roof. Thank you"
Sam
Ecommerce Store
"As always KeyGrow is amazing to work with!"
Grace Kouassi
Real Estate Home Buyer
"KeyGrow's communication and fresh ideas stood out. Junaid is the best Google Ads expert we've worked with, boosting our business."
Jessica
Car Detailer
"KeyGrow fixed my Google Ads quickly and professionally. Their patience and effectiveness impressed me. Very happy with the results."
Rob Wetmore
Martial Arts Instructor
"I really like working with KeyGrow team, professional and polite and is extremely responsive. I'm glad that I chose them out of all of the other listings. They have a very good understanding of real estate PPC campaigns."
Mallie
Home Buyer Company
"KeyGrow has been a great help in managing our Google ads account for two businesses that we own. He always responds quickly and is a pleasure to work with!"
Michael Belmont
Energy Provider
"Very responsive, delivered work with a high quality standard. Already completed multiple projects together"
Marcel
B2B Product
"KeyGrow's expertise and dedication in managing our Google Ads PPC campaigns helped us achieve impressive ROI. Highly recommended professional!!"
Jones
Legal Services Firm
"Very good communication and understood business so was able to add some value insights."
Drew Deleon
Realtor
"Great company to work with!!"
Michaella Grassi
Real Estate Agent
"KeyGrow has been working on google ads for my website and he has done a fantastic job it has increased my revenue to roof. Thank you"
Sam
Ecommerce Store
"As always KeyGrow is amazing to work with!"
Grace Kouassi
Real Estate Home Buyer
"KeyGrow's communication and fresh ideas stood out. Junaid is the best Google Ads expert we've worked with, boosting our business."
Jessica
Car Detailer
"KeyGrow fixed my Google Ads quickly and professionally. Their patience and effectiveness impressed me. Very happy with the results."
Rob Wetmore
Martial Arts Instructor
Average Rating
Happy Clients
Client Retention
Years Experience
Roofing keywords we target in PPC campaigns
We bid on high-intent roofing keywords that drive qualified estimates—not just clicks.
Roof Repair Keywords
Urgent repair searches
Roof Replacement
High-value replacement searches
General Roofing
Broad roofing searches
Storm Damage
Insurance & storm searches
Commercial Roofing
Business roofing searches
Custom Keyword Strategy
We analyze your market, competition, and budget to identify the roofing keywords that will deliver the best ROI for your specific services.
Common questions about roofing PPC
Get answers to the most frequently asked questions about PPC advertising for roofing companies.
First leads can come within days. After a major storm, we can have ads running for storm damage within hours. PPC is the fastest way to capture demand when homeowners are actively looking for roofers—especially during the chaos after hail or wind events.
Roofing clicks are expensive—$30-65 in most markets, higher during storm season when everyone is advertising. We recommend $3,500-6,000/month minimum to compete effectively. Storm chasers with big budgets drive costs up, so you need enough spend to stay visible.
After optimization, most roofing companies see $400-900 cost per signed job. Given that roof replacements run $12,000-25,000+, that is healthy ROI. We track through to signed contracts, not just estimate requests, because leads mean nothing if they do not close.
PPC works immediately but requires constant spend. SEO takes months but builds lasting presence. Smart roofers run PPC to capture storm demand instantly while SEO builds for the long term. When the next hail event hits, you want both working for you.
ROAS is revenue divided by ad spend. If you spend $5,000 on ads and close $50,000 in jobs, that is 10x ROAS. Roofing companies with good salespeople and efficient estimate processes regularly hit 8-12x. Companies that struggle to close estimates see much lower returns.
LSAs put you at the very top with a Google Guaranteed badge, and you pay per lead instead of per click. No wasted clicks from people who never contact you. Roofing is a strong category for LSAs. We recommend running both LSAs and regular search ads.
Every campaign gets unique tracking numbers. When a $18,000 replacement closes, we trace it back to the exact keyword and ad that started the conversation. Over time, we know exactly what a roofing lead is worth from each source.
That is how you get the best results. Storm damage campaigns run separately from replacement campaigns. Commercial roofing targets different keywords than residential. Each service gets its own ads, landing pages, and budget allocation.
Negative keywords block irrelevant searches—DIY repairs, job seekers, roofing material suppliers. Geographic targeting keeps you in your service area. Bid adjustments favor times when calls convert to signed jobs. Continuous search term reviews catch new waste.
Storm damage pages need urgency and insurance claim messaging. Replacement pages need before/after galleries and financing options. All pages need trust signals—reviews, certifications, years in business—and click-to-call buttons that work on mobile.
Daily during storm season when conditions change fast. Weekly during normal periods. We adjust bids based on weather forecasts, pause campaigns when you are booked out, and scale up when capacity opens. Roofing PPC requires active management.
We set cost per lead targets based on your market and hold ourselves accountable. If we consistently miss targets after proper optimization time, we keep working at no management fee until we hit them. We do not promise numbers that are not realistic for roofing.
Request a market analysis. We will research what roofing companies are spending in your area, estimate click costs during storm and non-storm periods, and show you realistic projections. Useful whether you work with us or not.
Still have questions?
Schedule a free consultation and we'll answer all your questions about roofing PPC and how it can generate more jobs for your company.
Get Free ConsultationStop losing jobs to competitors with better Google Ads
Get a free PPC audit and discover how much revenue you're leaving on the table. Our roofing marketing experts will show you exactly how to generate more jobs.
Complete Campaign Audit
Full analysis of your current PPC campaigns with specific recommendations for improvement.
Competitor Intelligence
See what other roofers in your market are bidding on and how to outperform them.
ROI Projection
Custom forecast showing expected job volume and revenue based on your market and budget.