A First Professional Website for an Amalfi Coast Bridal Artist
Design, copy and build for a Sorrento bridal makeup artist and hair stylist who books destination brides from abroad
What Kristina Persiko Was Facing
Kristina Persiko has done bridal makeup and hair on the Amalfi Coast since 2019, but she had no website of her own. Her brides are international couples planning a wedding in Italy from abroad, often a year ahead, so the first thing they see of her is online. She needed a site that felt as calm and polished as her work, explained her services clearly to someone who has never met her, and made it easy to book from another country.
Key Pain Points:
No professional website, so brides planning from abroad had nothing to vet her on
Services, timings and what each package includes had to be clear to someone who has never met her
Needed to show she travels to villas, hotels and venues across the whole coast, not just Sorrento
Wanted the look and wording to match her own aesthetic, soft and elegant rather than salesy
The Struggle Was Real
Kristina Persiko faced significant challenges with their web development strategy before partnering with us.
Our Strategic Approach
We designed and wrote a nine-page WordPress site built around how destination brides actually decide: who is she, what does she do, what will my wedding morning look like, and how do I book from abroad. The design uses a warm, editorial palette and serif type to match her portfolio, and every page ends in a WhatsApp or booking call to action.
Editorial Design to Match Her Work
A soft cream and blue palette, serif headlines and a large gallery let the bridal photography carry the page, the same way a wedding magazine would.
Copy Written for Brides Planning From Abroad
We wrote every page: her story, a four-step process from consultation to the wedding day, what each service includes, and an FAQ that answers trial, timing and travel questions before a bride has to ask.
Service Pages and Local Search Structure
Separate pages for bridal makeup, bridal hairstyle and the combined service, with page titles and copy targeting Sorrento, Positano, Amalfi, Ravello, Capri and the rest of the coast she covers.
Booking Built for International Clients
WhatsApp and booking buttons on every screen, a short enquiry form, and a clear note that she answers within 24 hours in English, Italian or Russian.
Strategic Implementation
Our 4-part approach transformed Kristina Persiko's web development performance.
Website Showcase
Sections of the finished site, from the homepage hero to the bridal service pages
The Impact We Delivered
Kristina now has a complete, professional home online that she can send to every enquiry. Brides can see her portfolio, read real reviews, understand exactly what is included and book her from anywhere, and the site is structured to be found for bridal makeup searches across the Amalfi Coast.
| Metric | Before | After | Change |
|---|---|---|---|
| Website | None | 9-page professional site | New |
| Service Pages | 0 | 3 bridal service pages | New |
| Booking Path | No website | WhatsApp + booking buttons on every page | New |
| Local Search Coverage | None | Sorrento + 7 coast towns | Ready |
Tools & Expertise Used
The technologies and strategies that powered this transformation
“I want to express my sincere gratitude for KeyGrow's work, everything was absolutely flawless. Their professional approach, calm presence, attention to detail, and ability to truly understand and feel the client's vision, in aesthetics, in wording, in the balance and quality of information, create a sense of complete confidence. Working together was easy and comfortable, and the result exceeded all expectations. I wholeheartedly recommend them and will gladly return again. Thank you so much, KeyGrow, for my first professional website!”
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