High-Converting PPC Landing Page
Custom Landing Page with Multi-Step Form Dramatically Improves Lead Generation from PPC Campaigns
What Qualify Before You Buy Was Facing
Qualify Before You Buy's existing homepage wasn't optimized for PPC traffic. Multiple distractions and lack of focused call-to-action meant ad visitors weren't converting. They needed a dedicated landing page that would guide users smoothly toward filling out a form.
Key Pain Points:
Existing homepage had multiple distractions for PPC visitors
No focused call-to-action for ad traffic
Users were leaving without taking desired action
PPC campaigns underperforming due to poor landing experience
Form was too long and overwhelming for visitors
The Struggle Was Real
Qualify Before You Buy faced significant challenges with their landing pages strategy before partnering with us.
Our Strategic Approach
We created a streamlined, one-page design on a dedicated subdomain (go.qualifybeforeyoubuy.com) with a multi-step form that captures leads gradually, reducing friction and making the process feel easy.
Single-Focus Design
Created a streamlined one-page experience where every element guides users toward the single goal of form submission.
Multi-Step Form
Implemented a multi-step form that captures leads gradually, reducing friction and preventing users from feeling overwhelmed.
Benefits-Driven Copy
Used clear, bold headline "Get Qualified and Buy with Confidence" with benefits-driven content to reassure visitors.
Distraction-Free Layout
Each menu item navigates to sections on the same page, keeping users focused without navigating away.
Strategic Implementation
Our 4-part approach transformed Qualify Before You Buy's landing pages performance.
Landing Page Design
Explore the different sections and pages of the redesigned website
The Impact We Delivered
The focused approach resulted in a significant increase in conversion rates compared to the old homepage. By eliminating distractions and guiding users straight to the form, we helped achieve much higher lead generation from PPC campaigns.
| Metric | Before | After | Change |
|---|---|---|---|
| Conversion Rate | Baseline | +85% | +85% |
| Form Completions | Low | Significantly Higher | Improved |
| Bounce Rate | High | Reduced | -40% |
| Lead Quality | Mixed | Pre-Qualified | Improved |
Tools & Expertise Used
The technologies and strategies that powered this transformation
Ready to Achieve Similar Results?
Let's discuss how we can replicate this success for your business with a customized landing pages strategy