High-Converting PPC Landing Page for Virtual Doorman
Swiss Tech Company Transforms Ad Performance with Conversion-Focused Landing Page for B2B Lead Generation
What ViPO Was Facing
ViPO, a Switzerland-based virtual doorman/porter solution, had an existing website that wasn't built for advertising campaigns. The messaging wasn't structured for paid traffic, product benefits weren't instantly clear, and there was no strong single-objective conversion flow.
Key Pain Points:
Existing website messaging not structured for paid traffic intent
Product benefits and use cases weren't instantly clear to visitors
No strong single-objective conversion flow
Visitors weren't being guided toward inquiries efficiently
Needed dedicated landing page optimized for Swiss audience targeting
The Struggle Was Real
ViPO faced significant challenges with their landing pages strategy before partnering with us.
Our Strategic Approach
We designed a conversion-focused landing page that acts as a dedicated PPC destination, clearly communicating the core value proposition, use cases, features, and product models while guiding visitors toward qualified inquiry submissions.
Clear Value Proposition
Headline positioning "Revolutionize your company access management" with benefit-led sections highlighting first impressions and cost savings.
Model Comparison Structure
Dedicated area for different ViPO models so prospects can explore options and choose the right version without leaving the page.
High-Intent Form Design
Detailed inquiry form collecting reception situation, tenant count, visitor volume, and next step intent to increase lead qualification.
Features & FAQ Sections
Full sections showing product capabilities (VoIP, one-touch registration, browser-based door opening) plus FAQ to reduce objections.
Strategic Implementation
Our 4-part approach transformed ViPO's landing pages performance.
Landing Page Design
Explore the different sections and pages of the redesigned website
The Impact We Delivered
After launching the landing page, ViPO had a much stronger platform for advertising. Visitors understood the product faster, leads were more qualified due to form depth, and ad traffic stayed focused on one goal: submitting an inquiry.
| Metric | Before | After | Change |
|---|---|---|---|
| Conversion Rate | Baseline | +120% | +120% |
| Lead Quality | Mixed | Highly Qualified | Improved |
| Product Understanding | Low | Instant Clarity | Improved |
| Inquiry Submissions | Low | Significantly Higher | Increased |
Tools & Expertise Used
The technologies and strategies that powered this transformation
Ready to Achieve Similar Results?
Let's discuss how we can replicate this success for your business with a customized landing pages strategy