Remodeling PPC Services That Book More Projects with Targeted Google Ads

Remodeling keywords run roughly $15 to $75 per click depending on your market and how competitive kitchen terms are locally. We recommend starting at $2,500 to $5,000 per month in ad spend so there is enough data to optimize on, then shifting budget toward whichever project type is producing the best return.

With well-managed campaigns most remodelers land between $400 and $1,000 in ad spend per signed project. Against a kitchen or bath job worth $45K to $95K, a single contract a month covers the investment many times over. We track through to signed work rather than stopping at form fills.

They do different jobs and the strongest remodelers run both. PPC captures the homeowner who is ready now and gives you volume you can turn up or down with your crew capacity. SEO builds the compounding organic presence that keeps producing when you pause ads. PPC fills this quarter, SEO fills next year.

Remodeling contractors typically see 4x to 9x ROAS once campaigns mature. Companies with fast follow-up and a strong design consultation process regularly exceed that, because remodeling leads reward speed more than almost any other trade. Slow callbacks are the single biggest cause of underperforming remodeling campaigns.

Yes, and this is where most remodeling accounts leak money. A homeowner pricing a powder room and one planning a full gut have different budgets, timelines, and objections. Each project type gets its own campaign, ad copy, and landing page so the message matches the search and the budget can be steered toward whichever is most profitable for you.

Extensive negative keyword lists block DIY, how-to, job seeker, and materials-only searches, which are unusually heavy in remodeling. Geographic targeting holds ads to the areas you actually serve, and bid adjustments favor the hours homeowners actually answer the phone. We review search terms weekly and cut new waste as it appears.

Call tracking, form tracking, and lead source attribution run on every campaign. When a remodel contract is signed we trace it back to the keyword and ad that started it. That is what lets us move budget toward the campaigns producing revenue rather than the ones producing the most clicks.

Before-and-after galleries above the fold, honest price ranges, licensing and insurance, recent reviews, a short form, and a click-to-call button. Remodeling buyers want to see the work and understand the range before they will give you their number. A page that hides pricing entirely converts noticeably worse.

Yes, where they are available for your categories. The Google Guaranteed badge carries real weight with homeowners deciding who to let into their house, and you pay per lead rather than per click. We usually run LSAs alongside search campaigns so you occupy both placements.

Considerably. Kitchen and bath inquiries climb ahead of the holidays and again in early spring, while outdoor-adjacent work follows the weather. We shift budget into the ramp rather than spending evenly through the year, so you are booking the busy season while competitors are still reacting to it.

Remodeling decisions take months and almost nobody converts on the first visit. Remarketing keeps your finished projects in front of people who browsed your gallery and left. As they keep researching, your work stays familiar, and familiarity is most of what decides who gets the call.

Request a free market analysis. We look at what competitors are spending in your area, estimate real click costs for kitchen, bath, and whole-home terms in your market, and build honest projections for lead volume and return. You keep the analysis whether or not you hire us.