Paid ads that actually sell product
Most agencies treat ecommerce PPC like lead-gen with a checkout. It is not. We run Google Shopping, Performance Max, Meta Advantage+, and TikTok ads for online stores with margin-aware ROAS targets, clean product feeds, and real conversion tracking that survives iOS limits.
Trusted by Leading Brands Across Industries
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Spend less, sell more, know what worked
Most ecommerce accounts have the same four problems wrecking ROAS. We rebuild around margin, feed quality, and tracking that survives iOS limits.
What We See in Most Audits
Blended ROAS Looks Fine, Profit Does Not
In-platform ROAS hits target while your bank account drains. The mix is hiding unprofitable SKUs and double-counted branded sales.
Performance Max Black Box
PMax burned through budget on whatever it felt like and you have no visibility into which products, audiences, or placements drove the spend.
Broken iOS Tracking
Meta pixel still firing but conversions look 40% lower than reality. No CAPI, no server-side events, no modeled conversions. Bidding flies blind.
Feed Built by the Shopify App
Default product feed pushed straight to Merchant Center. Generic titles, missing GTINs, no custom labels for margin or inventory. Shopping campaigns starve for the wrong reasons.
The PPC Fix
Margin-Aware Paid Media
Custom labels tag every SKU by margin tier and inventory health. Separate ROAS targets per tier. Server-side tracking with CAPI so Meta and Google see the conversions iOS hides. The result is paid media that holds up when you look at contribution margin, not just platform ROAS.
Inventory-Aware Bidding
Low-stock SKUs get pulled out of asset groups before they sell out. Restocked items flow back in. Nobody pays for clicks on products that cannot ship.
How paid media actually moves units
What is ecommerce PPC?
Paid advertising for online stores covers Google Shopping, Search, Performance Max, Meta Advantage+ Shopping, TikTok Shop ads, and Pinterest catalog campaigns. You only pay when someone clicks or interacts. Done well, you can read profit at the SKU level and scale the winners.
Shopping versus search
Shopping ads pull product images, prices, and titles straight from your feed. Search ads use written copy. Both have a place. Shopping captures buyers who know the product. Search captures buyers who know the problem but not the product yet. Most stores need both running side by side.
Why feed quality wins
The Merchant Center feed is the unlock for Shopping and Performance Max. Titles get rewritten with priority keywords up front. GTINs and brand attributes get filled in. Product type and Google category taxonomy get mapped correctly. A clean feed beats a clever bidding strategy almost every time.
Funnel beyond Google
Meta Advantage+ Shopping pushes catalog ads to broad audiences with machine learning doing the targeting. TikTok captures category-curious buyers in the scroll. Pinterest works for home, gift, wedding, and visual categories. Each channel has a job, and the funnel runs from cold awareness to retargeted cart abandoners.
Ecommerce PPC Stats
Paid media for stores rewards operators who think in contribution margin, not just clicks. We build accounts around that math.
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This is what your products could look like on Google
Buyers searching with intent see your products in the Shopping carousel and your store in the top sponsored search result. Two formats, one buyer, two chances to win the click.
Shopping Carousel
Product image, price, rating, and merchant pulled live from your feed
Top Sponsored Result
Search ad with sitelinks for bestsellers, collections, and shipping offers
Buyer-Intent Keywords
Bidding on product searches, not generic category browsing
Margin-Tier Bidding
Higher ROAS targets on low-margin SKUs, aggressive on hero products
Why ecommerce operators invest in paid media
Paid media works when the math is right. Margin-aware bidding, clean feeds, and proper tracking change what is profitable to scale.
Sales Within Days
Branded search and remarketing usually pull revenue inside the first week. By week three to six, Performance Max and Meta Advantage+ finish learning and the real ROAS curve shows up.
Margin-Aware ROAS Targets
Custom labels tag each SKU by margin tier. A 70% margin hero gets a 2.5x target. A 25% margin clearance SKU gets a 5x target. Same feed, different bidding logic, much better contribution margin.
Tracking That Survives iOS
Server-side events through Meta CAPI and Google Enhanced Conversions. GA4 measurement protocol where the pixel falls short. Bidding gets real signal back instead of guessing.
Inventory-Aware Bidding
Out-of-stock SKUs get paused automatically before they drain budget. Low-stock items get pulled from PMax asset groups. Restocked products flow back in without manual touch.
Controlled Spend
Daily and monthly caps you actually control. Scale up before peak seasons. Pull back when inventory tightens. Most stores in our paid media work run $3K to $100K monthly across Google and Meta.
Retargeting That Works
Cart abandoners see the exact product with a free shipping nudge. Past purchasers see new arrivals or replenishment reminders. Most stores we work with pull 10 to 20% of revenue from retargeting alone.
Full-funnel paid media management
We handle Google, Meta, TikTok, and Pinterest end to end. Strategy, feed work, builds, creative, tracking, daily optimization, and weekly reporting.
Google Shopping & Performance Max
Standard Shopping for control on hero SKUs and margin-sensitive products. Performance Max for cross-network scale once the feed and creative are ready.
What's included:
Meta Advantage+ Shopping
Catalog ads pushed to broad audiences with Meta machine learning doing the targeting. Tight creative testing, CAPI tracking, and proper attribution to read the real ROAS.
What's included:
TikTok & Pinterest Ads
TikTok Shop ads for visual products with a 5-second hook. Pinterest catalog campaigns for home, gift, wedding, and fashion adjacent categories with longer purchase windows.
What's included:
Merchant Center Feed Engineering
Titles rewritten with priority keywords up front. GTINs and brand attributes filled in. Custom labels for margin tier, inventory health, and lifecycle stage. The Shopping unlock most stores skip.
What's included:
Tracking & Attribution
Google Tag Manager builds for server-side events. Meta CAPI through Stape or a direct connector. GA4 measurement protocol. Modeled conversions so iOS limits stop hiding revenue.
What's included:
Creative Testing & Production
Three to five new concepts every two weeks on Meta. Hook variations on video. UGC, lifestyle, and product-on-white refreshes. Winners get scaled, losers get cut.
What's included:
Ready for paid media that respects margin?
Book a strategy session and we will show you exactly how we would rebuild your accounts around contribution margin and clean tracking.
Get Free PPC Strategy SessionWhy ecommerce brands choose KeyGrow for PPC
We are not a generalist agency learning ecommerce on your ad spend. We build paid media around margin, feed quality, and tracking that actually reflects revenue.
Ecommerce-First Operators
We run paid media for online stores. Feed quality, margin tiers, return rates, replenishment cycles. The unit economics that decide what scales profitably.
Margin-Tier Bidding Built In
Custom labels for margin, inventory, and lifecycle. Different ROAS targets per tier. Hero SKUs get pushed hard, low-margin items get held to higher returns.
Tracking You Can Trust
Server-side events through Meta CAPI and Google Enhanced Conversions. GA4 measurement protocol. Modeled conversions so iOS limits stop hiding revenue from bidding.
Cancel Anytime
Month-to-month management with 30 days notice. No long contracts. The work earns the renewal, not a clause buried in page seven.
Creative Engine Included
Three to five new concepts every two weeks on Meta. Hook tests, UGC edits, static refreshes. Our expert team produces in-house, no waiting on a separate creative shop.
Fast Onboarding
Most accounts go live with a rebuilt feed and new campaign structure inside 7 to 10 days. First sales usually land in the first week from branded search and remarketing.
While your bidding flies blind, competitors are winning the click
Broken iOS tracking, generic feed titles, and PMax black-box spend quietly bleed budget every day. Buyers searching for your product see someone else first, and the algorithm cannot tell you why.
Of product searches start on Google or Amazon
Of Meta conversion data lost without proper CAPI setup
ROAS lift when feed quality and margin labels get fixed
Free PPC audit, feed review included, no obligation
From audit to scaling revenue
Six phases over the first 60 days. Fast where speed matters, patient where the algorithms need data.
Audit & Strategy
Days 1-3We pull every account, audit the feed, review historical performance, and map out where the bleeding is. You see the plan before anything goes live.
Feed & Tracking
Days 4-7Feed gets rebuilt with proper titles, GTINs, and custom labels. Server-side tracking goes in through GTM and Meta CAPI. The plumbing has to be right before campaigns run.
Campaign Build
Days 8-10Standard Shopping, Performance Max, Meta Advantage+, and any TikTok or Pinterest tests get built out. Asset groups split by margin tier and SKU lifecycle.
Launch & Learning
Days 11-21Campaigns go live. First two weeks are the learning phase. We watch search terms, placements, and creative performance daily but resist the urge to over-tweak.
Optimization Cycle
Weeks 4-8Learning phase wraps and the real ROAS curve shows up. Underperformers get cut, winners get more budget, new creative concepts go in on a two-week cadence.
Scale & Report
OngoingWeekly reports show ROAS by channel, contribution margin by SKU tier, and what to spend more or less on. Quarterly we revisit channel mix and budget allocation.
The paid media stack we run day to day
Google Shopping, Performance Max, Meta Advantage+, and TikTok Shop all live here. Feed, tracking, and analytics tie the whole thing together.
Google Ads
Merchant Center
Meta Ads
TikTok Ads
Google Analytics
Tag Manager
Win every channel that actually moves units
Google and Meta usually carry 70 to 85% of spend. TikTok and Pinterest layer in once the core is profitable.
Top Shopping Carousel Slots
Hero products win the visible four slots in the Shopping carousel where most of the click volume lands.
Performance Max at Scale
Hero SKUs in their own asset groups with aggressive ROAS targets. Margin-sensitive products held to tighter returns.
Meta Advantage+ Funnels
Catalog ads to broad audiences with CAPI feeding clean conversion signal back. Cold prospecting and retargeting both running.
TikTok Shop Integration
For products with a 5-second hook, TikTok Shop ads pull a younger and older buyer mix that Google and Meta miss.
Retargeting Funnels
Viewed product, added to cart, started checkout, past purchaser. Each gets different creative and offer logic.
Channel Performance
LiveChannel Breakdown
Real PPC results from real businesses
See how our paid media work has helped real businesses grow revenue and improve return on ad spend. The same playbook ports cleanly to ecommerce.
From $100 to $22 Cost Per Conversion
Car Detailer Gets +650% Increase in Bookings with Strategic Google Ads & Landing Page Optimization
181.8% Conversion Increment in Google Ads
Eviction Lawyer Generates $600 Per Conversion with Targeted PPC & Landing Page Strategy
Home Buyer Gets +600% Increase in Serious Leads
Real Estate Investor Achieves Skyrocketing Growth with Targeted PPC Strategy
View our complete PPC case study collection
View All Case StudiesReady to grow your ecommerce business?
Schedule a free consultation to discover how we can achieve similar results for your business.
Get Free ConsultationWhat to expect from ecommerce PPC
Ecommerce paid media works in cycles. First sales arrive fast. Real ROAS shows up after the learning phase. Scaling comes after the math is clean.
Setup
Audit done. Feed rebuilt. Server-side tracking through CAPI and Enhanced Conversions live. Campaigns built but not yet pushed hard.
Learning Phase
Algorithms gather conversion data. Branded search and remarketing usually pull first revenue. We resist over-optimizing while the systems learn.
Optimization
Learning phase wraps. Real ROAS curve shows up. Winners get scaled, losers get cut, new creative concepts go in every two weeks.
Scale
Stable ROAS at higher spend. Channel mix expanded into TikTok or Pinterest if the math works. Quarterly strategy reviews keep the account moving.
Patient with algorithms, urgent with feed and tracking
Most accounts we audit have not given PMax or Advantage+ enough data to learn. The fix is rarely a new campaign type. It is fixing the feed and tracking so the algorithms can do the job they were built for.
Trusted by businesses across industries
Don't just take our word for it. See what our clients say about partnering with KeyGrow for their Google Ads campaigns.
Based on 50+ client reviews
"I really like working with KeyGrow team, professional and polite and is extremely responsive. I'm glad that I chose them out of all of the other listings. They have a very good understanding of real estate PPC campaigns."
Mallie
Home Buyer Company
"KeyGrow has been a great help in managing our Google ads account for two businesses that we own. He always responds quickly and is a pleasure to work with!"
Michael Belmont
Energy Provider
"Very responsive, delivered work with a high quality standard. Already completed multiple projects together"
Marcel
B2B Product
"KeyGrow's expertise and dedication in managing our Google Ads PPC campaigns helped us achieve impressive ROI. Highly recommended professional!!"
Jones
Legal Services Firm
"Very good communication and understood business so was able to add some value insights."
Drew Deleon
Realtor
"Great company to work with!!"
Michaella Grassi
Real Estate Agent
"KeyGrow has been working on google ads for my website and he has done a fantastic job it has increased my revenue to roof. Thank you"
Sam
Ecommerce Store
"As always KeyGrow is amazing to work with!"
Grace Kouassi
Real Estate Home Buyer
"KeyGrow's communication and fresh ideas stood out. Junaid is the best Google Ads expert we've worked with, boosting our business."
Jessica
Car Detailer
"KeyGrow fixed my Google Ads quickly and professionally. Their patience and effectiveness impressed me. Very happy with the results."
Rob Wetmore
Martial Arts Instructor
"I really like working with KeyGrow team, professional and polite and is extremely responsive. I'm glad that I chose them out of all of the other listings. They have a very good understanding of real estate PPC campaigns."
Mallie
Home Buyer Company
"KeyGrow has been a great help in managing our Google ads account for two businesses that we own. He always responds quickly and is a pleasure to work with!"
Michael Belmont
Energy Provider
"Very responsive, delivered work with a high quality standard. Already completed multiple projects together"
Marcel
B2B Product
"KeyGrow's expertise and dedication in managing our Google Ads PPC campaigns helped us achieve impressive ROI. Highly recommended professional!!"
Jones
Legal Services Firm
"Very good communication and understood business so was able to add some value insights."
Drew Deleon
Realtor
"Great company to work with!!"
Michaella Grassi
Real Estate Agent
"KeyGrow has been working on google ads for my website and he has done a fantastic job it has increased my revenue to roof. Thank you"
Sam
Ecommerce Store
"As always KeyGrow is amazing to work with!"
Grace Kouassi
Real Estate Home Buyer
"KeyGrow's communication and fresh ideas stood out. Junaid is the best Google Ads expert we've worked with, boosting our business."
Jessica
Car Detailer
"KeyGrow fixed my Google Ads quickly and professionally. Their patience and effectiveness impressed me. Very happy with the results."
Rob Wetmore
Martial Arts Instructor
Average Rating
Happy Clients
Client Retention
Years Experience
Keywords we target for ecommerce PPC
Search ads sit alongside Shopping for stores. We map keyword categories to funnel stage and bid accordingly. CPC ranges here are typical for most ecommerce verticals.
Product Queries
Buyers searching the actual product
Branded Search
Buyers searching your store directly
Category Search
Buyers shopping a category, not a SKU
Problem & Use Case
Buyers shopping the problem before the product
Competitor Conquesting
Buyers comparing alternatives
Custom Keyword Strategy
We pull search term data from your account, mine competitor bids, and build a keyword strategy mapped to your margin tiers and product catalog.
Common questions about ecommerce PPC
Honest answers to the questions store owners ask before signing on.
First sales usually land within the first week, especially on branded search and remarketing. The real test is week 3 to 6. That's when Performance Max and Meta finish their learning phase and you can read true ROAS. If a store has solid product market fit and a clean feed, we typically have it printing profitably by month two.
Ready for paid media that respects margin? Let us show you the gaps.
Free audit covers your Google Ads, Meta, Merchant Center feed, and tracking setup. You will see exactly where the spend is leaking and what the rebuild looks like.
Account Audit
Google Ads, Meta, and Merchant Center reviewed in full
Feed Review
Title quality, GTIN coverage, custom label gaps
Rebuild Plan
Channel mix, tracking fixes, ROAS targets by tier