Get Service Calls Tomorrow

Depends heavily on your trade and market. Standard service calls might run $35-55 per lead. Larger installations $60-90. Specialty work $70-120. Emergency keywords cost more per click but those callers are desperate and close quickly. We optimize for cost per booked job, not just cost per lead.

We typically recommend starting at $2,000-4,000/month to gather enough data for optimization. Smaller budgets mean slower learning because you need volume to see patterns. Some contractors in competitive markets spend $8,000-12,000/month because the ROI justifies it.

Do the math for your business. If your average job is $800 and your cost per booked job is $120, you are making $680 gross on every job Google sends you. Scale that up. The contractors who struggle with PPC usually have a closing problem, not a lead problem.

The money is in specific, high-intent searches. Someone searching for a specific problem they need fixed is ready to pay for the solution. Broad, generic terms waste budget on browsers who are not ready to hire. We help you find the high-converting keywords in your service category.

They serve different purposes. PPC fills your schedule today while SEO builds over months. PPC also shows you which keywords actually convert, so you know where to focus SEO efforts. Most contractors who dominate their markets run both.

Every campaign gets dedicated tracking numbers. When someone calls asking about a service, we know exactly which keyword and ad brought them in. Forms work the same way. We can even record calls so you can hear lead quality and train your team.

Down to the zip code. If you only want calls from the affluent neighborhoods where jobs are bigger, we target those specifically. If you want to exclude areas you do not service, we block them. Geography is one of our strongest levers.

Emergency searches spike at night and on weekends when offices are closed. We adjust bids automatically, going higher at 2am when your competitor's ads are paused and lower during business hours when competition is fierce. Emergency campaigns often run 24/7 with time-based bid adjustments.

Phone calls matter more than clicks. Seasonal swings are dramatic. Emergency dynamics are unique to home services. Generic agency playbooks fail because they do not understand that an urgent service call in peak season is worth ten times a routine maintenance lead.

The first month is all about learning: what converts, what does not, which ads get clicks, and which searches waste money. By month 2, we have cut the obvious waste and are testing improvements. Month 3 is usually when campaigns hit their stride.

Yes. LSAs show the Google Guaranteed badge and charge per lead instead of per click. They work well alongside traditional search ads. We handle the verification process, profile optimization, and dispute management when bad leads come through.

We work month-to-month, no long-term contracts. If we can not get you profitable after 60-90 days of proper optimization, we will tell you honestly. Some markets are genuinely too expensive or too competitive for certain budgets.

Request a market analysis. We will research what competitors are spending, estimate click costs for your services, and show you realistic projections. You will leave with useful data whether you work with us or not.