Rank #1 for 'Homes for Sale Near Me'

Our real estate SEO packages run $1,200-2,500/month depending on how many neighborhoods you're farming and whether you're competing against teams or solo agents. That might sound steep until you compare it to paying Zillow $150 per shared lead. After 8-10 months, most of our clients are getting exclusive leads for under $50 each—and those leads keep coming even if you pause services.

Here's the honest breakdown: Zillow gets you leads today, SEO gets you leads forever. Zillow leads are shared—you're one of 3-5 agents calling the same buyer within seconds. SEO leads come directly to you, often from people who've already read your content and decided you're the agent they want. The conversion rate difference is night and day. Smart agents use Zillow while building SEO, then phase out portal spending once organic takes over.

Competitive markets are actually where SEO shines brightest. In hot markets, Zillow charges $200+ per lead because they can. That makes SEO's math even better. The trick is going hyperlocal—instead of trying to rank for "Miami real estate agent," you dominate "Brickell condos for sale" and "Coral Gables homes with pool." We've helped agents in Manhattan, LA, and Miami outrank the big portals in their specific neighborhoods.

Forget generic terms like "homes for sale"—you'll never outrank Zillow for those. Focus on what your ideal clients actually search: neighborhood names, school districts, specific property types ("mid-century modern homes Austin"), and lifestyle searches ("waterfront homes Tampa"). Seller keywords like "sell inherited house" or "home value [neighborhood]" are goldmines because they signal motivated sellers with zero Zillow competition.

It's your digital storefront—when someone Googles "realtor near me," the map pack is what they see first. We've watched agents go from invisible to top 3 in the map pack and double their call volume almost overnight. Reviews matter most here. An agent with 50 five-star reviews will outrank a brokerage with 10, regardless of company size. We help you build that review machine.

Usually not. We can work with most modern real estate websites, including those with IDX feeds. What matters more is load speed and mobile experience—if your site takes 5 seconds to load property listings, Google notices. We'll audit your current site and tell you honestly whether optimization is enough or whether you're better off with a rebuild. About 30% of our clients end up needing new sites.

We track what actually matters: phone calls, form submissions, and listing appointments. Not just vanity metrics like traffic. Every month you'll see exactly which keywords are driving calls, which pages convert best, and your cost per lead compared to paid channels. Some clients integrate with their CRM so we can track all the way to closed transactions.

Seller keywords are our specialty. Most SEO agencies focus on buyers because those keywords are easier. But "sell my house fast" and "home value estimate" searches are where the real money is—one listing creates buyer leads too. We build dedicated seller landing pages, home valuation funnels, and content targeting people going through divorce, inheritance, or relocation. These convert at 3-4x the rate of buyer leads.

Absolutely. The strategy differs though. For brokerages, we balance brand visibility with individual agent pages—you want agents to rank under the brokerage umbrella without cannibalizing each other. For teams, we typically focus on the team leader's brand while creating supporting pages for specialists (buyer's agent, listing coordinator, etc.). We've scaled brokerages from 3 offices to 15 using this approach.

Let's do real math. Average commission in most markets is $8,000-12,000. Zillow leads cost $100-150 each with a 2-3% conversion rate—so you're spending $3,500-7,500 per closing. Our clients typically reach $75-150 cost per closing from SEO after 12 months. One Bay Area agent we work with closed 18 deals from organic search last year—over $200K in commission from a $24K SEO investment.

Yes, and this is where most agents under-invest. A single comprehensive neighborhood guide—covering schools, commute times, local restaurants, market trends, and what it's actually like to live there—can generate leads for years. We research and write these based on what buyers actually ask, not generic MLS data. These pages often become an agent's top performers.

Real estate SEO is hyperlocal in a way that most industries aren't. Someone searching "plumber" might accept any plumber nearby. Someone searching "homes" wants an agent who knows their exact neighborhood, school district, and price range. We also understand IDX integration, MLS compliance, fair housing requirements, and the psychology of how people choose agents. A general SEO agency will miss all of this.

Request a free visibility audit. We'll show you exactly where you rank now, what your competitors are doing, and the specific keywords we'd target in your market. No obligation—you'll walk away with a clear picture of the opportunity even if you don't work with us.