Move More Units This Month
Vehicle Listing Ads, Performance Max with your inventory feed, and Tier 3 Search built for showroom traffic and test drives. We run paid media for dealerships with in-market shopper intent in mind, not generic clicks.
Trusted by Dealer Groups Across the US
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Floorplan interest is ticking, every day you wait
Paid search built around your live inventory feed puts specific VINs in front of in-market shoppers the moment they search make, model, and trim. Test drives book the same week, not next quarter.
The Problem
Aging Inventory on the Lot
Days-on-lot creeps past 60 and floorplan interest eats your margin. Generic homepage ads will not move that 2024 model gathering dust in row three.
Third-Party Listings Eat Your Margin
National listing portals charge per VDP view and route shoppers to whichever dealer bids highest. You need your own pipeline that does not depend on them.
Co-Op Funds Left on the Table
Your last vendor never submitted claims correctly so OEM co-op reimbursement sits unspent. That is real working capital walking out the door each quarter.
No Sold Unit Attribution
You see clicks and form fills but no one ties paid traffic back to deals booked in your DMS. Without that loop you are guessing which campaigns actually print sales.
The Solution
Dealership PPC: Inventory-Aware Paid Media
Vehicle Listing Ads and Performance Max pull from your live inventory feed so the right VIN shows up for the right shopper. Stale stock gets pushed, new arrivals get exposure, and your DMS confirms what actually sold.
Sold Unit Attribution, Not Just Form Fills
We sync paid media data with Reynolds, CDK, or Dealertrack so you see which campaigns drove actual deals booked, not just leads in the CRM that may have ghosted.
How paid media moves units off your lot
Vehicle Listing Ads (VLA)
VLAs pull from your live inventory feed and show specific VINs to shoppers searching make, model, and trim. Each ad displays the actual car, price, mileage, and your rooftop. Click goes straight to the VDP, not your homepage.
Performance Max with Vehicle Feed
Performance Max campaigns use your inventory feed plus YouTube, Display, Gmail, and Discover placements. Google's automation finds in-market shoppers across the entire ecosystem and routes them to the VINs most likely to sell.
Tier 3 Search Campaigns
Dealer-level search captures "2025 compact SUV for sale [city]" intent. We run it alongside any OEM Tier 1 or regional Tier 2 work so your rooftop wins the local battle without bidding against your own franchise.
Service and Trade-In Capture
Sales gets the headlines but service prints monthly cash and trade-ins refill your used inventory. We run dedicated campaigns for "oil change near me", "brake service", and "what's my car worth" so the whole rooftop benefits.
Automotive Shopper Data
Buyers research for weeks before they walk in. Paid media owns those research moments and your inventory becomes the obvious choice.
About 12,400,000 results (0.47 seconds)
2025 Compact SUV XLE Premium AWD | Magnetic Gray
$34,895 · 12 mi · Stock #T25-4421 · Apple CarPlay, sunroof, blind-spot monitor. Available today at your local rooftop. Schedule a test drive online.
Used SUV Inventory - Browse Now
Pre-owned SUV selection...
SUV Lease Offers This Month
Special financing available...
Your actual VINs, in front of shoppers searching right now
When someone searches a specific year, make, and trim, Vehicle Listing Ads show the exact car from your lot with price, mileage, and a click straight to the VDP. No bait-and-switch homepage drop.
Live Feed Integration
Pulls VIN-level data from DealerOn, Dealer.com, or any DMS-connected feed
VDP-Direct Clicks
Shoppers land on the actual car they searched, not your homepage
Co-Op Compliant Copy
Headlines and disclaimers built to pass OEM Tier 1 and Tier 2 review
Multi-Rooftop Routing
Dealer groups can split campaigns by store while sharing creative assets
Why dealer groups put real money into PPC
Paid search built around inventory, co-op rules, and DMS data delivers a buyer pipeline that does not depend on third-party listing fees.
Inventory Feed That Updates Hourly
New trade-ins, price drops, and sold units sync into the ad platform within the hour. No shopper clicks a VLA for a car that already left the lot.
PMA-Aware Geo Targeting
Bid harder inside your primary market area where OEM expects you to win and softer in overlap zones with sibling rooftops to avoid cannibalization.
OEM Co-Op Reimbursement
Tier 1 and Tier 2 co-op funds get used. We handle pre-approval documentation, claim submission, and disclaimer compliance so reimbursement actually lands.
Cost Per Sold Unit Reporting
Form fills and phone calls are pipeline. The real number is cost per VIN sold. We tie DMS deal data back to the campaign that started the buyer journey.
Aged Inventory Push Logic
Days-on-lot triggers automatic bid increases for stale stock. The 90-day-old crossover that nobody noticed gets a budget boost until it moves.
Service and Trade Capture
Sales is one revenue stream. Service drives 50% of dealer gross. We split budget so neither side starves and trade-in campaigns refill used inventory.
Full-stack dealership PPC management
Strategy, feed setup, creative, co-op claim filing, and DMS attribution. Every piece of the paid media stack a modern rooftop needs.
Vehicle Listing Ads (VLA)
Inventory feed-driven ads that show specific VINs from your lot when shoppers search make, model, and trim. Click goes straight to the VDP.
What's included:
Performance Max with Vehicle Feed
PMax campaigns wired into your inventory feed across YouTube, Display, Gmail, and Discover. Google routes in-market shoppers to the right VINs.
What's included:
Tier 3 Dealer Search
Dealer-level Search captures "[year] [make] [model] for sale [city]" intent and runs alongside any Tier 1 or Tier 2 OEM work without conflict.
What's included:
Demand Gen for New Model Launches
Awareness campaigns on YouTube Shorts, Discover, and Gmail when a new model year drops or you take on a new franchise. Brand lift before search intent exists.
What's included:
Service and Trade-In Campaigns
Fixed ops keeps the lights on and trades refill used inventory. Dedicated campaigns for service appointments and "value my car" landing pages.
What's included:
DMS Sold Unit Attribution
Reynolds, CDK, or Dealertrack data feeds back into the ad platform so closed deals are matched to the campaign that started the buyer journey.
What's included:
Ready to put your inventory in front of buyers?
Get a custom paid media plan built around your rooftop, your inventory feed, and your OEM co-op rules.
Get Free Dealership PPC PlanWhy dealer groups pick KeyGrow for paid media
We are not a generalist shop trying retail automotive for the first time. Our expert team has lived inside dealer accounts since 2018 and runs ads the way operators expect.
Built for Dealer Operations
Our expert team works in DealerOn, Dealer.com, vAuto, Reynolds and CDK every day. We speak fixed ops, gross, F&I penetration and days-on-lot, not generic agency-speak.
OEM Co-Op Compliant Creative
Every ad ships through co-op pre-approval workflows for mainstream franchises, mass-market brands, and luxury OEMs.
Cost Per Sold Unit Reporting
Monthly reporting goes past leads and form fills. We show cost per booked deal, broken down by new vs used, sales vs service, and rooftop within a dealer group.
Month-to-Month Agreements
No annual lock-in. Cancel anytime with 30 days notice. Most dealers stay because the floorplan math works, not because a contract forced them to.
Call Tracking by Department
Sales, service, and parts each get their own tracked numbers. BDC managers know which campaigns rang each phone and which reps closed which leads.
Multi-Rooftop Architecture
Dealer groups with five or fifty rooftops need shared learning across stores without bidding against themselves. We build the structure that scales.
Right now, the rooftop across town is taking your test drives
Shoppers searched the exact VIN class you have on the lot. They saw a competing rooftop's VLA first, clicked through to their VDP, and booked a test drive there instead. Same buyer, different signature.
Of car shoppers visit only one or two dealers before buying
Average new-car transaction your competitor closes when you miss the click
Higher cost per sold unit when running paid media without inventory feed
Free dealer paid media audit • PMA competitor analysis • No obligation
From feed audit to signed deals in 30 days
Floorplan interest does not wait. Here is how we move from discovery to a live VLA pipeline producing test drives inside the first month.
Discovery & Feed Audit
Days 1-2We pull your inventory feed, review your DMS data, map OEM co-op rules, and confirm which Tier 1 and Tier 2 campaigns already touch your PMA.
Campaign Architecture
Days 3-4Account structure built around new vs used vs CPO, service, trade-in, and any dealer-group cross-rooftop rules. Naming convention that survives audits.
Tracking & DMS Sync
Days 4-5Conversion tracking wired to test drive forms, e-price requests, service appointments, and trade appraisals. DMS feed connected for offline conversion import.
Launch with Co-Op Approval
Days 6-7Creative submitted for OEM pre-approval where required. Once cleared, VLAs, PMax, and Search go live together so the rooftop dominates the SERP.
In-Market Optimization
Weeks 2-6Bid adjustments by VIN, aged inventory boosts, audience refinement on auto intender signals, and creative rotation tied to monthly OEM offers.
Cost Per Sold Unit Reporting
OngoingMonthly reviews show cost per sold unit by campaign, by VIN class, and by rooftop. Co-op claims submitted and reimbursement tracked through to receipt.
The dealer PPC stack that moves metal
We connect every Google surface to your inventory feed so shoppers see your VINs across Search, Maps, YouTube, and Display.
Google Ads
Google Analytics
Tag Manager
My Business
Vehicle Listing Ads
Merchant Center
Own dealer paid placements
Win the searches that matter to your rooftop. VLAs, PMax assets, Search ads, and YouTube overlays working together so your inventory is the obvious choice.
VLA Inventory Dominance
Your VINs surface across Search, Maps, and YouTube the moment a shopper queries a matching make and model.
New, Used, and CPO Splits
Each inventory class gets its own campaign so the new car buyer never sees a CPO ad and vice versa.
PMA-First Geo Bidding
Higher bids inside your primary market area, softer in fringe ZIPs where you should not be paying to fight neighboring rooftops.
YouTube Inventory Overlay
Auto intender audiences see vehicle showcase ads on YouTube with your live inventory and pricing baked in.
Call-Tracked Service Campaigns
Service department gets dedicated numbers so BDC managers see which keywords ring the service drive each morning.
Dealer Account Performance
LiveCampaign Performance
Real PPC results from real businesses we work with
See how our paid media playbook for car dealerships has moved aged inventory, lifted ROAS, and tied ad spend back to signed deals.
From $100 to $22 Cost Per Conversion
Car Detailer Gets +650% Increase in Bookings with Strategic Google Ads & Landing Page Optimization
181.8% Conversion Increment in Google Ads
Eviction Lawyer Generates $600 Per Conversion with Targeted PPC & Landing Page Strategy
Home Buyer Gets +600% Increase in Serious Leads
Real Estate Investor Achieves Skyrocketing Growth with Targeted PPC Strategy
View our complete dealer PPC case study collection
View All Case StudiesReady to grow your car dealership business?
Schedule a free consultation to discover how we can achieve similar results for your business.
Get Free ConsultationWhat to expect from dealer PPC
Paid media moves faster than SEO. Here is a realistic month-by-month picture of what your rooftop should see once VLAs are live.
Launch
Feed audit, account architecture, conversion tracking, and OEM co-op pre-approval submitted. VLAs and Search go live by end of week.
Calibration
Bid adjustments by VIN, audience signal tuning, and aged inventory boosts. First test drives and service appointments come through.
Scaling
DMS attribution loop closes. Cost per sold unit becomes the headline metric. Winning VIN classes get more budget, losers get pruned.
Compound Returns
Multi-rooftop accounts share learnings. Demand Gen layers on for new model launches. Floorplan turn rate visibly improves.
PPC sells today, SEO compounds for tomorrow
VLAs put your VINs in front of shoppers searching right now. Test drives book this week, not next quarter. SEO is the long game running underneath.
Trusted by businesses across industries
Don't just take our word for it. See what our clients say about partnering with KeyGrow for their Google Ads campaigns.
Based on 50+ client reviews
"I really like working with KeyGrow team, professional and polite and is extremely responsive. I'm glad that I chose them out of all of the other listings. They have a very good understanding of real estate PPC campaigns."
Mallie
Home Buyer Company
"KeyGrow has been a great help in managing our Google ads account for two businesses that we own. He always responds quickly and is a pleasure to work with!"
Michael Belmont
Energy Provider
"Very responsive, delivered work with a high quality standard. Already completed multiple projects together"
Marcel
B2B Product
"KeyGrow's expertise and dedication in managing our Google Ads PPC campaigns helped us achieve impressive ROI. Highly recommended professional!!"
Jones
Legal Services Firm
"Very good communication and understood business so was able to add some value insights."
Drew Deleon
Realtor
"Great company to work with!!"
Michaella Grassi
Real Estate Agent
"KeyGrow has been working on google ads for my website and he has done a fantastic job it has increased my revenue to roof. Thank you"
Sam
Ecommerce Store
"As always KeyGrow is amazing to work with!"
Grace Kouassi
Real Estate Home Buyer
"KeyGrow's communication and fresh ideas stood out. Junaid is the best Google Ads expert we've worked with, boosting our business."
Jessica
Car Detailer
"KeyGrow fixed my Google Ads quickly and professionally. Their patience and effectiveness impressed me. Very happy with the results."
Rob Wetmore
Martial Arts Instructor
"I really like working with KeyGrow team, professional and polite and is extremely responsive. I'm glad that I chose them out of all of the other listings. They have a very good understanding of real estate PPC campaigns."
Mallie
Home Buyer Company
"KeyGrow has been a great help in managing our Google ads account for two businesses that we own. He always responds quickly and is a pleasure to work with!"
Michael Belmont
Energy Provider
"Very responsive, delivered work with a high quality standard. Already completed multiple projects together"
Marcel
B2B Product
"KeyGrow's expertise and dedication in managing our Google Ads PPC campaigns helped us achieve impressive ROI. Highly recommended professional!!"
Jones
Legal Services Firm
"Very good communication and understood business so was able to add some value insights."
Drew Deleon
Realtor
"Great company to work with!!"
Michaella Grassi
Real Estate Agent
"KeyGrow has been working on google ads for my website and he has done a fantastic job it has increased my revenue to roof. Thank you"
Sam
Ecommerce Store
"As always KeyGrow is amazing to work with!"
Grace Kouassi
Real Estate Home Buyer
"KeyGrow's communication and fresh ideas stood out. Junaid is the best Google Ads expert we've worked with, boosting our business."
Jessica
Car Detailer
"KeyGrow fixed my Google Ads quickly and professionally. Their patience and effectiveness impressed me. Very happy with the results."
Rob Wetmore
Martial Arts Instructor
Average Rating
Happy Clients
Client Retention
Years Experience
Keywords we run for dealer accounts
Year/make/model intent, fixed ops, trade-in capture, and EV consideration. Each keyword bucket maps to a specific rooftop revenue stream.
New Vehicle Search
Shoppers ready to buy a specific year, make, and model
Used and CPO
Pre-owned and certified pre-owned shopper intent
Service Department
Fixed ops searches that print monthly cash
Trade-In Capture
Refill used inventory by owning trade intent
EV and Lease Intent
Electric and lease shoppers with high credit profiles
Rooftop-Specific Keyword Build
We pull your PMA, audit which terms competing rooftops are bidding on, and build a keyword set sized to your inventory mix and OEM franchise.
Common questions about dealership PPC
Everything dealer principals, GMs, and marketing directors ask before signing on.
You need a Google Merchant Center account configured for vehicle ads plus a live inventory feed in the supported schema. Most dealer website platforms (DealerOn, Dealer.com, Sincro) generate this feed natively. We handle Merchant Center setup, feed validation, and policy review so VLAs are live within a week of approval.
Ready to move metal? Get a custom plan this week.
Our expert team will pull your inventory feed, audit competing rooftops in your PMA, review co-op claim history, and build a launch-ready paid media plan with cost per sold unit projections.
Inventory Feed Audit
Review feed health and VLA readiness
PMA Competitor Map
See which rooftops are bidding on your VINs
Co-Op Claim Plan
Recover unused OEM reimbursement dollars