For independent and franchise dealers
Every vehicle page on your site is a price ad. We design dealer sites where the number a shopper sees is the number they can pay. Your fees stay in the price, and sold cars come off.
4.9/5 from 50+ client reviews · 200+ businesses served
Trusted by 200+ businesses across 9 industries
Car dealership website design starts with the vehicle page, because each one is a price ad. We design your search and vehicle pages so the price any buyer can pay is the biggest number. Required fees sit inside it, and sold cars drop off. Then we write the pages around them that sell your store.
Next, a few quick questions about your project. If it is a fit, you pick a time for a free 15-minute call.
The team that designs your site also runs Google Ads and SEO for clients like these.
"I want to express my sincere gratitude for KeyGrow's work, everything was absolutely flawless. Their professional approach, calm presence, attention to detail, and ability to truly understand and feel the client's vision, in aesthetics, in wording, in the balance and quality of information, create a sense of complete confidence. Working together was easy and comfortable, and the result exceeded all expectations. I wholeheartedly recommend them and will gladly return again. Thank you so much, KeyGrow, for my first professional website!"
We start from the rules and the feed, because that's where dealer sites go wrong.
In March 2026 the FTC sent letters to 97 auto groups. The message: an advertised price must be the total price, with every required fee in it. In September, FTC staff published pricing FAQs that name inventory-search pages and vehicle pages directly.
Most of the fix is design and data. Your vehicle page template decides which number is biggest, where the fees go and what sits next to a payment quote. Your inventory feed decides whether a sold car leaves tonight or next week. Get both right once and every page follows.
We are not your lawyers, so your compliance team signs off on the rules. Our job is to build them into the site, so nobody has to remember them on a busy Saturday.
We design to the FTC staff guidance and your own pricing rules first, then make it look good.
Our landing page for Qualify Before You Buy used a 5-step form and raised its conversion rate 85% in 4 weeks. We take the same step-by-step approach to finance requests.
We run Google Ads and SEO too, so vehicle pages are ready for shoppers coming from either one.
If your feed needs custom work, you hear it in the free review, with a price, before you sign anything.
Four points from federal guidance and rules that land on dealer websites, and what we build because of each.
FTC staff FAQs from September 2026 cover any webpage that states an amount a buyer may pay. On those pages, the actual price must be the most prominent amount, and that includes inventory-search and vehicle pages.
What it means for your siteEvery template we design makes that price the largest number on the page. Rebates, discounts and payments sit under it, in smaller type.
Source: FTC pricing FAQs
The same FAQs say a required document fee belongs in the advertised price. Their example: if a $40,000 car carries an $85 document fee, the advertised price must be $40,085.
What it means for your siteWe set up your templates to add required dealer fees to the price before it shows, on every page at once.
Source: FTC pricing FAQs
The FAQs call advertising a car that is no longer available, just to draw people in, a deceptive tactic. A listing for a car still in transit must make clear it is not on the lot.
What it means for your siteYour feed takes sold cars off at the next update, and an in-transit label switches on for cars that are on the way.
Source: FTC pricing FAQs
Regulation Z, a CFPB rule, covers ads that state a payment amount, a down payment or a number of payments. Those ads must also state the down payment, the repayment terms and the APR.
What it means for your siteAny payment estimate on a vehicle page shows those terms right beside it, with numbers your finance team supplies.
Source: CFPB Regulation Z
Your inventory is the heart of the site, and these are the parts we build around it.
One design for every car you list: price, fees, photos, features and a clear next step, laid out for a phone.
We connect the feed your inventory tool exports, then time how long a sold car takes to come off.
Filters for price, mileage, body style and make that keep the real price in view on every result.
Step-by-step forms, or the lender tool you already use, placed on each vehicle page.
Service booking, hours and specials for the drivers you already sold.
Who works where, how to reach them and why a buyer should pick your store.
None of these are dealer sites. They are our closest proof: forms and pages that turned more visitors into leads for other industries.
Junk Removal & Cleanout Services+180%
Lead Form Submissions
+65%Time on Site
4xUser Engagement
Top 10Search Rankings
Junk Removal Services6+
Service Pages Created
NewBrand Identity
SEOReady Structure
PPCOptimized Forms
Real Estate / Mortgage Pre-Qualification+85%
Conversion Rate Increase
5-StepLead Form
-40%Bounce Rate
2xForm Completions
Both can work. The difference is how your cars get onto the site, and what that costs.
| Basic dealer site | Live inventory site | |
|---|---|---|
| How cars appear | You link out to listings hosted by your inventory tool. | Your feed builds a page for every car on your own site. |
| When a car sells | It comes off wherever the listing lives. | The feed removes it at the next update. |
| Price display | Set by the tool that hosts the listings. | Designed by us, with the full price first. |
| Search filters | Basic, or none. | Price, mileage, body style and make. |
| Price for the build | Fits our $1,400 or $2,800 plan. | Custom quote after a free review. |
| Time to launch | Six to eight weeks for most sites. | Plan on 10 to 12 weeks. |
Not sure which one you need? Tell us your inventory tool's name in the free review and we will tell you which column you are in.
The feed gets the longest test, because it touches every vehicle page you have.
Want to plan ahead? Read when ads need their own landing page
We read your current vehicle pages the way a shopper would and note every amount, fee and payment claim.
We look at how your inventory tool sends cars out, how often it updates and which fields it includes.
Your team confirms which fees go into the price and which payment examples you allow on the site.
Vehicle, search, finance and store pages, designed for a shopper on a phone.
We build on WordPress, connect the feed and watch it through many updates before launch.
We go live, keep checking that sold cars drop off and fix any bug for 30 days.
Our plans cover the design, the writing and the WordPress build for the pages around your inventory. A small lot that links to listings hosted elsewhere can fit the $1,400 or $2,800 plan. A live feed that builds a page for every car is more than a basic site, and we will not pretend otherwise.
Full online presence for your brand
$1,400one time
Get startedWhat's included
Complete build for larger brands
$2,800one time
Get startedWhat's included
For big sites with 30 or more pages
$5,600one time
Get startedWhat's included
For a live inventory feed, we look at your feed in the free review and give you a custom quote before any work starts. A fully custom inventory system counts as web app work, which starts around $15,000.
See our guide to website costsLaw firms, home services, real estate and more. Every review below comes from a real client.
"Great work as usual. KeyGrow did a great job in increasing our site's speed. Web performance went from D to A. Thank you!"
"Very good communication and understood business so was able to add some value insights."
"Great company to work with!!"
"Very responsive, delivered work with a high quality standard. Already completed multiple projects together."
"KeyGrow has been working on google ads for my website and he has done a fantastic job it has increased my revenue to roof. Thank you"
"As always KeyGrow is amazing to work with!"
"I really like working with KeyGrow team, professional and polite and is extremely responsive. I'm glad that I chose them out of all of the other listings."
"KeyGrow has been a great help in managing our Google ads account for two businesses that we own. He always responds quickly and is a pleasure to work with!"
4.9/5Average rating
200+Businesses served
98%Client retention
9+Industries served
Independent lots, franchise stores and small groups that sell new and used vehicles.
Each one needs different pages around the inventory.
Here is what happens after you reach out.
Tell us about your business and your website.
If your project is a fit, you pick a time on our calendar.
We look at your site and your goals, then send a clear plan with your page list and price.
Rather go straight to the full form? Start it here.
Next, a few quick questions about your project. If it is a fit, you pick a time for a free 15-minute call.
What dealers ask us first. Still curious? Email sales@keygrow.co.
If your inventory tool can export a feed, we can build your vehicle pages from it. We check its format and update schedule in the free review, before we price the work.
As fast as your feed updates. Some tools update several times a day, some only once a night. We test it before launch, because a car that sold yesterday is still an ad on your site today.
FTC staff FAQs from September 2026 say the actual price must be the most prominent amount on vehicle and inventory-search pages. Your lawyer has the final word, and we build the pages to match what they decide.
Yes, according to the FTC FAQs, as long as the price any buyer can pay stays the most prominent amount. We put rebates on a smaller line under it, with who qualifies.
You can, but a payment amount brings Regulation Z disclosures with it: the down payment, the repayment terms and the APR. Your finance team supplies the numbers, and we display them next to the payment.
You can, if the car is really on its way and will be for sale when it arrives. The FTC FAQs say the listing must make clear it is not on the lot yet, and a representative photo is fine. We add an in-transit label your feed can switch on.
Yes. Service booking, hours and specials get their own section, written for the drivers you already sold. It can sit on the same site or link to the booking tool your service team uses.
Yes. If your franchise agreement includes website rules, send them over and we design within them, from logo use to the pages it requires.
It depends on the inventory. A small lot whose listings live elsewhere can fit our $1,400 or $2,800 plan. A live feed that builds every vehicle page on your site gets a custom quote after a free review.
Six to eight weeks without a live feed. With one, plan on 10 to 12 weeks, the range we give for large builds, because we test the feed through many updates before launch.
Yes. Your team edits pages, specials and staff bios in WordPress. Vehicle details come from the feed, so nobody has to retype a window sticker.
Free 15-minute call · No obligation
Send us a link to one vehicle page. We will check the price display, the fees and any payment claims, then tell you what a rebuild would take.
