Fill Your Pipeline With Buyer and Seller Leads

A buyer searching "3 bedroom homes for sale Plano under 600k" expects to see exactly that, not a brokerage logo and an About Us link. We pipe the search query into your IDX feed (we work with iHomefinder, Showcase IDX, BoomTown, kvCORE) so the landing page renders filtered MLS results in under 1.5 seconds. Conversion rate goes from 1.8% on a homepage to 7-9% on a filtered IDX page.

Google first if you want closings inside 30 days. Facebook works, but it is a top-of-funnel medium. People do not type "I want to buy a house this quarter" into their Instagram feed. They do type it into Google. Once Google is producing closings, Meta becomes the retargeting layer that picks off open house attendees and lookalikes of your closed buyers.

Portal leads are distributed to 2-3 agents simultaneously, so your conversion rate is whatever fraction of the time you win the speed-to-lead race. PPC inquiries are exclusive. The buyer fills the form, only your agent gets the ping. Conversion to appointment runs 7-9% on PPC vs 1-3% on shared portal leads, even though the upfront cost per inquiry can be similar.

Yes, two ways. First, the QR code sign-in at the open house drops attendees into a Meta custom audience. We then run carousel ads showing similar listings nearby for the next 30 days. Second, we layer geofence retargeting around the open house address itself, so anyone whose phone was on that property during open hours sees your brokerage ads on Instagram by Monday morning.

Speed-to-lead, inquiry-to-appointment, appointment-to-contract, contract-to-close. We track each step inside Follow Up Boss, kvCORE, or whatever CRM you use, then sync closings back to Google Ads via offline conversion imports. A typical brokerage we work with runs $22-58 per inquiry, $180-450 per booked appointment, and $1,200-2,800 per closed side. Buyer-side closings cost less, listing-side cost more but pay a bigger commission.

If your brokerage keeps 30% of a $12,000 commission, the closing is worth $3,600 to the company, not the full GCI. We build the ROAS model on net-to-brokerage, not gross commission. Most of our brokerage clients land at 6-8x ROAS on a net basis after splits, franchise fees, and ad spend. Owners who track this correctly stop overpaying for top-of-funnel impression metrics.

$3,500-6,000 in monthly ad spend is the floor for a single city with 4-10 agents. Below that the algorithm cannot gather enough conversion data to optimize. Multi-city or 20+ agent brokerages typically run $8,000-25,000 monthly because there is enough capacity to absorb the inquiry flow. Underfunding a brokerage account is the most common reason these campaigns fail.

Yes, that is the standard build. Buyer agents get search ads tied to buyer keywords and IDX results pages. Listing specialists get search ads tied to seller intent keywords and AVM valuation pages. Inquiries route automatically based on the form they filled, so your buyer agent does not get a CMA request and your listing specialist does not waste time on a window shopper.

Yes, and they run in a separate account from consumer ads so messaging never crosses wires. Recruiting copy talks about splits, caps, training, and lead supply. We target licensees on LinkedIn and Meta inside your metro who have been at their current brokerage for 18+ months (the natural switching window). Recruiting cost per qualified agent interview typically runs $180-420 depending on market.

The big portals do not always win the top slot, especially on neighborhood-level long-tail queries and listing-intent searches. We focus budget on the queries where the portals are weaker, and we use ad copy that signals "local agents, fast response, no shared leads" against the portals' generic listing experience. Buyers who have been burned by pay-per-lead portal calls actively look for an alternative.

Performance Max runs your buyer and listing creative across YouTube, Display, Gmail, and Discover with smart bidding. We build asset groups with property photos, neighborhood video walkthroughs, and your brand. YouTube TrueView for Action specifically targets in-market home shoppers. Together, PMax usually contributes 20-30% of total inquiry volume at a slightly lower cost per lead than pure search.

Daily monitoring on bids and budgets. Weekly search query mining and negative keyword pruning. Monthly strategy call with the broker-owner covering inquiry volume, appointments booked, listings won, closings attributed, and a forward 30-day plan. You see every metric in a live dashboard, not a PDF that arrives three weeks after the period ended.

Free brokerage audit. Our expert team reviews your current ad accounts, IDX setup, CRM routing, and farm areas, then maps out a 90-day plan with realistic inquiry volume and cost-per-closing projections. No charge, cancel-anytime engagement after onboarding. You leave the call with a number, not a sales pitch.