General Contractor Marketing Specialists

General Contractor Marketing That Wins More Bids

Stop competing for scraps on bid sites. Generate exclusive project leads for residential and commercial construction with digital marketing designed specifically for general contractors.

$127M+
Project Value Generated
385%
Average ROI
180+
GC Clients Served
$75-120
Cost Per Lead

Trusted by leading general contractors nationwide

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Why KeyGrow for General Contractors

GC marketing that fills your project pipeline

Stop relying solely on referrals and expensive bid sites. We help general contractors generate predictable, high-quality project leads for residential and commercial construction.

The Challenge for General Contractors

Most GCs struggle with unpredictable project flow. You spend hours bidding on jobs from HomeAdvisor, BuildZoom, or Angi only to compete with 10+ other contractors for the same lead that costs $75-150.

Generic marketing agencies don't understand the GC business model, project timelines, or what it takes to convert a $50K residential addition versus a $2M commercial buildout.

Our Exclusive GC Focus

We specialize in general contractor marketing. Our team understands new construction, additions, renovations, and project management services. We know how to market to homeowners planning $50K-$500K+ residential projects and commercial clients seeking $100K-$5M+ buildouts.

We generate exclusive leads at $75-120 per qualified opportunity—not shared with 10 other GCs.

385% Average ROI

Our GC clients see exceptional returns by combining immediate lead generation with long-term brand building and market dominance.

GC Industry Expertise

Deep understanding of residential vs commercial GC marketing, from kitchen remodels to ground-up construction and tenant improvements.

Exclusive Leads Only

No more competing for shared leads. Every project opportunity we generate goes exclusively to you—not 10 other contractors.

180+
GC Clients Nationwide
$127M+
Project Value Generated
385%
Average ROI
96%
Client Retention
GC Marketing Challenges

The problems we solve for general contractors

If you're experiencing any of these challenges, you're not alone. Here's what general contractors struggle with before partnering with us.

Competing for Every Bid

Spending hours creating detailed proposals only to lose out to lowball competitors or get ghosted by homeowners shopping 10+ GCs for the same project.

Establishing Trust & Credibility

Homeowners are nervous about hiring GCs after hearing horror stories. Building trust online is essential but difficult without a strategic approach.

Showcasing Your Portfolio

You have amazing before/after photos of completed projects, but they sit unused on your phone instead of attracting new clients online.

Managing Online Reputation

One bad review can tank your pipeline. Managing Google reviews, responding to feedback, and building a stellar online reputation takes constant attention.

Feast-or-Famine Project Flow

Months of being overbooked followed by weeks with no new leads. Without a predictable marketing system, your crew utilization suffers.

Expensive Shared Leads

Paying $75-150 per lead on HomeAdvisor, Angi, or Houzz Pro only to find out 10 other GCs received the same lead and are racing to call first.

Our GC Marketing Approach

How we help general contractors win more projects

Our proven methodology combines immediate project acquisition with long-term market dominance, specifically tailored for residential and commercial general contractors.

Immediate Project Lead Generation

Launch targeted PPC campaigns within 48 hours to start generating exclusive leads for new construction, additions, and renovations—keeping your crews booked while SEO builds momentum.

Local Market Dominance

Build lasting authority through GC-specific SEO so you rank #1 when homeowners search "general contractor near me" or "home addition contractor [city]"—at 75-90% lower cost than PPC.

Reputation & Trust Building

Systematic review generation, portfolio showcasing, and credential highlighting that builds the trust homeowners need to hire you for their $50K-$500K+ projects.

Project Pipeline Management

Implement lead nurturing, proposal follow-up, and CRM integration systems that convert more estimates into signed contracts and keep your project pipeline predictable.

Your Path to GC Marketing Success

From first call to full project pipeline

A proven timeline that takes you from competing for scraps on bid sites to having exclusive project leads flowing into your business consistently.

1
Week 1

GC Business Discovery

  • Competitive analysis of top-ranking general contractors in your market
  • Local search research for GC, new construction, and renovation queries
  • Complete audit of your current website, portfolio, and online presence
Deliverable
Comprehensive GC marketing audit report
2
Week 1

Custom GC Strategy

  • Service-specific campaign planning (residential vs commercial, additions, renovations)
  • Target keyword mapping for "general contractor" and project-type searches
  • Content strategy for showcasing your project portfolio and credentials
Deliverable
90-day GC marketing action plan
3
Week 2

Campaign Launch

  • PPC campaigns targeting homeowners searching for GCs in your area
  • High-converting landing pages for free estimate and consultation requests
  • SEO-optimized service pages for new construction, additions, and renovations
Deliverable
Live campaigns generating exclusive project leads
4
Month 2+

Scale & Dominate

  • Lead nurturing and proposal follow-up automation to improve close rates
  • Continuous campaign optimization based on project type performance
  • Monthly reporting with project lead quality and ROI tracking
Deliverable
Predictable pipeline of $50K-$500K+ project opportunities

Ready to fill your project pipeline?

Schedule your free GC marketing consultation and get your customized roadmap within 48 hours.

Start Your GC Marketing Journey
The True Cost of DIY GC Marketing

DIY marketing vs hiring GC marketing experts

Before you decide to do it yourself, see what it really takes—and what it costs—to market a general contracting business effectively.

Aspect
DIY Marketing
KeyGrow Marketing
Time Investment
20-30 hours/week
0 hours (we handle everything)
WINNER
Learning Curve
6-12 months to see results
Results in 30-60 days
WINNER
Tools & Software
$500-1,500/month
Included in service
WINNER
Ad Management
Trial and error, wasted budget
GC-optimized campaigns from day 1
WINNER
SEO Strategy
Generic, slow progress
GC-specific keywords and proven methods
WINNER
Content Creation
DIY or hire separately
GC copywriters and portfolio specialists included
WINNER
Campaign Optimization
Manual testing, slow iteration
AI-powered + GC industry expertise
WINNER
License Compliance
Risk of advertising violations
Built-in contractor license verification
WINNER
Results Timeline
12-18 months to profitability
3-6 months to positive ROI
WINNER
Average Cost Per Lead
$150-300+ (due to inefficiency)
$75-120 (optimized campaigns)
WINNER
Support
YouTube tutorials, forums
Dedicated GC marketing specialist
WINNER
Reporting
Manual tracking in spreadsheets
Real-time dashboard + project-level ROI tracking
WINNER

DIY GC Marketing Reality

20-30 hours/week away from job sites and clients
6-12 months learning curve before results
Trial and error with expensive ad campaigns
Contractor license compliance risks in ads
Result:Burnout & Empty Pipeline

Less time managing projects, inconsistent lead flow, constant stress

SMART CHOICE FOR GCs

KeyGrow Partnership

0 hours/week - we handle everything
Project leads in 30-60 days, not months
GC-specific campaign optimization from day one
Full contractor compliance built-in
Result:Full Project Pipeline
Focus on building while we fill your pipeline

Stop wasting time on DIY GC marketing

Let our team of GC marketing experts generate project leads while you focus on running your business and managing projects.

Get Expert GC Marketing Today
General Contractor Marketing

Marketing for every project type you handle

Different construction projects require different marketing approaches. We create targeted campaigns for each service to keep your project pipeline full.

Residential Construction

Attract homeowners and developers seeking new home construction, additions, and major renovations with targeted campaigns showcasing your residential portfolio.

20-45residential leads/month

Commercial Projects

Win more commercial construction bids from property owners, developers, and businesses with campaigns targeting office, retail, and industrial construction.

15-35commercial leads/month

Home Additions

Generate leads from homeowners needing room additions, second stories, and home expansions. Market your ability to seamlessly integrate new construction with existing structures.

25-50addition leads/month

Design-Build

Capture clients seeking turnkey design-build services. Market your single-source accountability for design, permitting, and construction under one contract.

10-25design-build leads/month

Renovations & Remodels

Win whole-home renovation projects from homeowners modernizing outdated properties. Market your expertise in structural changes and complete transformations.

30-60renovation leads/month

Multi-Family & Development

Generate leads from developers and investors seeking multi-family construction, townhomes, and residential development projects.

$500K+avg development project

Ready to grow your contracting business?

Get a customized marketing strategy for your general contracting services and growth goals.

Get Free Consultation
GC Website Solutions

GC websites that win more projects

Your website is often the first impression homeowners have of your general contracting business. We build professional, high-converting GC websites designed to showcase your work and generate project leads.

Mobile-First Design

Over 75% of homeowners research general contractors on mobile devices. We build GC websites that load fast and look professional on every device.

Project Portfolio Showcase

Stunning before/after galleries that showcase your best work—new construction, additions, renovations—building trust and demonstrating craftsmanship.

Free Estimate Request Forms

Smart forms that capture project details, scope, budget range, and timeline—generating qualified leads for your GC business 24/7.

Trust & Credential Display

Prominently display your contractor license, bonding, insurance, certifications, and awards to build instant credibility with homeowners.

Every GC website includes

Professional design tailored to GC businesses
Before/after project portfolio galleries
Free estimate request forms with project details
Service pages for each offering (additions, renovations, new builds)
SEO-optimized structure for GC keywords
Team bios and credential display pages
Service area maps and city pages
Analytics and lead conversion tracking
License, bonding & insurance verification badges
GC Landing Pages

Landing pages that convert homeowners into clients

Generic website pages lose potential clients. Our conversion-optimized GC landing pages are designed for one purpose: turning visitors into qualified project leads requesting free estimates.

Higher Conversion Rates

Purpose-built GC landing pages convert 3-5x better than generic website pages by focusing on a single service offering and clear call-to-action.

Project-Type Targeting

Create specific pages for additions, renovations, new construction, and commercial buildouts—speaking directly to each client type.

Better Ad Performance

Targeted landing pages improve Google Ads quality scores, reducing cost-per-click and increasing ROI on your GC advertising by 40-60%.

Easy A/B Testing

Quickly test headlines, project photos, and offers to continuously improve conversion rates without affecting your main GC website.

GC landing page types we create

Home addition & room addition landing pages
Kitchen & bathroom renovation pages
New home construction landing pages
Commercial buildout & tenant improvement pages
Free estimate & consultation request pages
Financing option and project budget pages
3-5x
Higher conversion rates vs generic pages
40-60%
Improvement in ad quality scores
24-48hr
Time to launch new landing pages
GC PPC Advertising

PPC that delivers exclusive GC project leads

Stop competing for shared leads on bid sites. Our general contractor PPC campaigns generate exclusive, qualified project leads for new construction, additions, renovations, and commercial buildouts.

Immediate Project Leads

Start generating qualified leads for residential and commercial GC projects within 24-48 hours of campaign launch.

Service-Specific Targeting

Target specific project types: home additions, kitchen renovations, new construction, commercial buildouts—reaching clients actively searching.

Scalable Growth

Start with modest budgets and scale up quickly as ROI is proven and your crew capacity grows to handle more project volume.

Complete Transparency

Full visibility into ad performance, cost per lead, project conversion rates, and ROI with detailed monthly reporting.

Project Value Optimization

Campaigns optimized for higher-value projects ($50K-$500K+ residential, $100K-$5M+ commercial) to maximize your revenue per lead.

GC advertising platforms we use

Google Search Ads
Capture high-intent searches like "general contractor near me" and "home addition builder"
Google Local Services Ads
Get Google Guaranteed badge and top placement for GC services
Facebook & Instagram
Target homeowners by location, home value, and renovation interests
Google Display Network
Retarget website visitors with portfolio showcases and estimate reminders

GC PPC performance metrics

$75-120
Cost per qualified GC project lead
8-15%
Average lead-to-estimate conversion rate
385-650%
Average ROI within 6 months
24-48hr
Time to first project leads
GC SEO Strategy

SEO that builds lasting GC market dominance

While PPC delivers immediate results, SEO builds long-term market dominance that generates project leads at a fraction of the cost—month after month, year after year.

Local Search Dominance

Rank #1 for high-intent searches like "general contractor near me," "home addition contractor [city]," and "best GC for renovations."

Lower Cost Per Lead

SEO leads cost $25-50 once established vs $75-120 for PPC—delivering 60-75% savings at scale for your GC business.

Trust & Credibility

High organic rankings signal credibility—homeowners trust top organic results more than ads when choosing a general contractor for their project.

Compounding Returns

SEO results compound over time—work done in month 3 continues generating project leads in months 12, 24, and beyond.

24/7 Lead Generation

Unlike ads that stop when budget runs out, SEO generates project leads continuously without ongoing ad spend.

Our GC SEO services include

GC-specific keyword research and targeting
Google Business Profile optimization for GCs
Service area and city-specific pages
Technical SEO and site performance
Project portfolio and case study content
Local citation building and authority development
Construction industry schema markup
Monthly reporting and optimization

Typical GC SEO timeline

Months 1-3
Foundation building, technical optimization, GC service page creation
Months 4-6
Rankings improve, traffic increases 50-100%, initial project inquiries begin
Months 7-12
Dominant local rankings for GC searches, 200-400% traffic growth, consistent lead flow
Year 2+
Market leadership, project leads at 60-75% lower cost than PPC, compounding growth
GC SEO vs PPC Strategy

Why top general contractors use both together

SEO and PPC aren't competing strategies—they're complementary forces that multiply your GC lead generation results when combined.

SEO

Long-term GC dominance

01

Builds lasting equity

Every service page, portfolio post, and optimization compounds over time—work done today generates GC project leads for years.

02

Lower cost per GC lead

$25-50 per project lead once established vs $75-120 for PPC—60-75% savings at scale.

03

Builds homeowner trust

Organic rankings signal credibility—homeowners trust top organic results more than ads when choosing a GC.

04

24/7 passive project leads

Generates project inquiries continuously without ongoing ad spend—works while you're on the job site.

t

Timeline: 4-6 months

Results build gradually but deliver exponential returns year after year.

PPC

Immediate GC leads

01

Instant project leads

Start generating qualified GC project inquiries within 24-48 hours of campaign launch.

02

Service-specific targeting

Target specific searches like "home addition contractor," "renovation builder," or "commercial GC near me."

03

Total budget control

Scale investment up or down instantly based on crew capacity and project pipeline needs.

04

Rapid optimization

Fast A/B testing reveals exactly what messaging resonates with homeowners seeking GC services.

$

Ongoing investment required

Stops when budget runs out, but delivers predictable, scalable GC project leads.

The power of both combined

When SEO and PPC work together for your GC business, they create a multiplier effect that dramatically outperforms either strategy alone.

385-650%
Combined ROI

vs 200-350% for single channel strategy

2x
Search Visibility

Own both paid and organic positions for GC searches

75%
Cost Reduction

By year 2 as SEO takes over from PPC

How they work together for GCs

PPC generates revenue from day one

While SEO builds momentum over months 1-6, PPC delivers immediate project leads to keep your crews busy.

PPC data informs SEO strategy

Learn which GC keywords, messaging, and project types convert best, then optimize your SEO content accordingly.

SEO reduces PPC dependency over time

As organic rankings improve, gradually shift budget from paid to organic for dramatically lower cost per GC lead.

Dominate the entire search page

Own both the #1 organic position and top ad placements for GC searches—maximum visibility and credibility.

Recommended GC budget evolution

Months 1-6Launch phase
70% PPC / 30% SEO
Months 7-12Balanced growth
50% PPC / 50% SEO
Year 2+SEO dominance
30% PPC / 70% SEO
General Contractor Growth Calculator

See what $5,000/month could add to your contracting business

Based on real data from 120+ successful general contractors. Attract homeowners and businesses seeking reliable contractors for renovations, additions, and new construction.

Your Business Details

$5,000
$75,000
12 projects

Projected Results

Monthly Qualified Leads
58 project inquiries
Additional Projects per Year
+174 projects
First Year Revenue Increase
+$13,050,000
First Year ROI
21650%
3-Year Lifetime Value
$19,575,000
32525% lifetime ROI

* Calculations based on $85 average cost per lead and 25% lead-to-project conversion rate. Results vary by location, services offered, and reputation.

Get Your Custom Growth Plan
The Future of Search

AEO vs SEO for general contractors

Property owners are finding GCs differently. While SEO targets Google, AEO optimizes for AI-powered recommendations from ChatGPT, Perplexity, and voice assistants.

Traditional SEO

Optimizes for Google search results. Property owners search for GCs, click links, and browse contractor websites.

Keyword rankings
Backlinks & authority
On-page optimization

Answer Engine Optimization

Optimizes for AI-powered answers. Property owners ask AI for GC recommendations and get direct contractor suggestions without browsing.

Conversational content
Structured data & schema
Direct answer formats

Why general contractors need both

Your future project clients are searching in multiple ways. You need to be visible everywhere they look.

SEO for Google

When property owners search "general contractor near me" or "best construction company in [city]"

46% of GC searches

AEO for AI engines

When they ask ChatGPT or Perplexity for GC recommendations and construction project advice

31% of GC searches

Voice assistants

When they ask Siri, Alexa, or Google Assistant for contractors while on job sites or at home

23% of GC searches

We optimize GCs for both traditional and AI search

Our general contractor marketing strategies ensure you're visible everywhere property owners are searching—from Google to ChatGPT to voice assistants.

Get Future-Ready GC Marketing
Client Reviews

Trusted by businesses across industries

Don't just take our word for it. See what our clients say about partnering with KeyGrow for their Google Ads campaigns.

4.9/5

Based on 50+ client reviews

"I really like working with KeyGrow team, professional and polite and is extremely responsive. I'm glad that I chose them out of all of the other listings. They have a very good understanding of real estate PPC campaigns."

M

Mallie

Home Buyer Company

"KeyGrow has been a great help in managing our Google ads account for two businesses that we own. He always responds quickly and is a pleasure to work with!"

Michael Belmont

Michael Belmont

Energy Provider

"Very responsive, delivered work with a high quality standard. Already completed multiple projects together"

Marcel

Marcel

B2B Product

"KeyGrow's expertise and dedication in managing our Google Ads PPC campaigns helped us achieve impressive ROI. Highly recommended professional!!"

Jones

Jones

Legal Services Firm

"Very good communication and understood business so was able to add some value insights."

Drew Deleon

Drew Deleon

Realtor

"Great company to work with!!"

MG

Michaella Grassi

Real Estate Agent

"KeyGrow has been working on google ads for my website and he has done a fantastic job it has increased my revenue to roof. Thank you"

S

Sam

Ecommerce Store

"As always KeyGrow is amazing to work with!"

Grace Kouassi

Grace Kouassi

Real Estate Home Buyer

"KeyGrow's communication and fresh ideas stood out. Junaid is the best Google Ads expert we've worked with, boosting our business."

Jessica

Jessica

Car Detailer

"KeyGrow fixed my Google Ads quickly and professionally. Their patience and effectiveness impressed me. Very happy with the results."

Rob Wetmore

Rob Wetmore

Martial Arts Instructor

"I really like working with KeyGrow team, professional and polite and is extremely responsive. I'm glad that I chose them out of all of the other listings. They have a very good understanding of real estate PPC campaigns."

M

Mallie

Home Buyer Company

"KeyGrow has been a great help in managing our Google ads account for two businesses that we own. He always responds quickly and is a pleasure to work with!"

Michael Belmont

Michael Belmont

Energy Provider

"Very responsive, delivered work with a high quality standard. Already completed multiple projects together"

Marcel

Marcel

B2B Product

"KeyGrow's expertise and dedication in managing our Google Ads PPC campaigns helped us achieve impressive ROI. Highly recommended professional!!"

Jones

Jones

Legal Services Firm

"Very good communication and understood business so was able to add some value insights."

Drew Deleon

Drew Deleon

Realtor

"Great company to work with!!"

MG

Michaella Grassi

Real Estate Agent

"KeyGrow has been working on google ads for my website and he has done a fantastic job it has increased my revenue to roof. Thank you"

S

Sam

Ecommerce Store

"As always KeyGrow is amazing to work with!"

Grace Kouassi

Grace Kouassi

Real Estate Home Buyer

"KeyGrow's communication and fresh ideas stood out. Junaid is the best Google Ads expert we've worked with, boosting our business."

Jessica

Jessica

Car Detailer

"KeyGrow fixed my Google Ads quickly and professionally. Their patience and effectiveness impressed me. Very happy with the results."

Rob Wetmore

Rob Wetmore

Martial Arts Instructor

4.9/5

Average Rating

200+

Happy Clients

98%

Client Retention

9+

Years Experience

Frequently Asked Questions

Construction marketing questions answered

Everything you need to know about our construction marketing services.

Budget requirements vary based on company size and market competition. Small contractors typically need $2,000-4,000/month, mid-sized construction companies $4,000-8,000/month, and large general contractors or multi-service firms $8,000-15,000+/month. During your free consultation, we'll provide market-specific recommendations based on your service area, project types, and competitive landscape.

PPC advertising generates project leads within 24-48 hours and reaches optimal performance in 30-60 days. SEO shows initial improvements in 2-3 months, significant results by 4-6 months, and dominant positioning in 6-12 months. Most contractors see measurable improvement in qualified lead volume within the first 90 days through our multi-channel approach.

No. While we recommend minimum 6-month engagements for optimal results, we don't lock clients into long-term contracts. Our services are month-to-month after an initial onboarding period. We earn your business every month through results, not contractual obligations.

We ensure all marketing materials accurately represent your licensing, bonding, and insurance credentials. We prominently feature your contractor license numbers, bonding information, and insurance coverage in ads and website content—building trust with potential clients while ensuring compliance with state contractor advertising regulations.

We specialize in construction marketing. 100% of our team, resources, and expertise are dedicated to contractors and construction companies. We understand project acquisition cycles, seasonal demand patterns, bid timelines, and the nuances of construction marketing. We've generated 25,000+ qualified project leads for contractors across the country.

The optimal strategy combines both. PPC delivers immediate project leads while SEO builds long-term value. We typically recommend new clients allocate 60-70% to PPC initially, then shift toward 50/50 as SEO momentum builds. By year 2-3, many contractors reduce PPC to 20-30% as organic search dominates their lead generation.

Yes. We work with general contractors, specialty trade contractors, remodelers, home builders, commercial construction firms, and industrial contractors. Our strategies and systems scale from independent contractors to large construction enterprises with multiple service lines.

Our clients typically achieve 300-600% ROI within 6-12 months. For example, if you invest $5,000/month and acquire 15 additional projects averaging $8,000 each, that's $120,000 in additional revenue—a substantial return on your marketing investment. Results compound over time as SEO and reputation building drive increasingly better project opportunities.

We provide everything. Our team handles all content creation including website copy, project portfolio pages, blog articles, social media posts, ad creative, and email campaigns. You provide input on your services, project types, and approach, but we handle the creation and execution.

We tailor campaigns based on your ideal project profile. Whether you're targeting residential remodels, commercial buildouts, or large-scale construction projects, we optimize targeting, messaging, and lead qualification to attract clients seeking your specific services and budget range. Our lead scoring system helps prioritize high-value opportunities.

Still have questions?

Our team is here to help. Schedule a free consultation to get personalized answers.

Schedule Free Consultation
Free Marketing Audit - $2,500 Value

Stop losing projects to competitors. Start dominating your market.

Get a free, comprehensive marketing audit that reveals exactly where you're losing leads and the specific opportunities to grow your construction business.

Competitive Analysis

How you stack up against local contractors

Keyword Opportunities

High-value project searches you're missing

Custom 90-Day Plan

Actionable steps to increase project leads

Only 3 audit spots left this month
No obligation
100% free
Response within 24 hours
Construction industry experts