General Contractor Marketing That Wins More Bids
Stop competing for scraps on bid sites. Generate exclusive project leads for residential and commercial construction with digital marketing designed specifically for general contractors.
Trusted by leading general contractors nationwide
GC marketing that fills your project pipeline
Stop relying solely on referrals and expensive bid sites. We help general contractors generate predictable, high-quality project leads for residential and commercial construction.
The Challenge for General Contractors
Most GCs struggle with unpredictable project flow. You spend hours bidding on jobs from HomeAdvisor, BuildZoom, or Angi only to compete with 10+ other contractors for the same lead that costs $75-150.
Generic marketing agencies don't understand the GC business model, project timelines, or what it takes to convert a $50K residential addition versus a $2M commercial buildout.
Our Exclusive GC Focus
We specialize in general contractor marketing. Our team understands new construction, additions, renovations, and project management services. We know how to market to homeowners planning $50K-$500K+ residential projects and commercial clients seeking $100K-$5M+ buildouts.
We generate exclusive leads at $75-120 per qualified opportunity—not shared with 10 other GCs.
385% Average ROI
Our GC clients see exceptional returns by combining immediate lead generation with long-term brand building and market dominance.
GC Industry Expertise
Deep understanding of residential vs commercial GC marketing, from kitchen remodels to ground-up construction and tenant improvements.
Exclusive Leads Only
No more competing for shared leads. Every project opportunity we generate goes exclusively to you—not 10 other contractors.
The problems we solve for general contractors
If you're experiencing any of these challenges, you're not alone. Here's what general contractors struggle with before partnering with us.
Competing for Every Bid
Spending hours creating detailed proposals only to lose out to lowball competitors or get ghosted by homeowners shopping 10+ GCs for the same project.
Establishing Trust & Credibility
Homeowners are nervous about hiring GCs after hearing horror stories. Building trust online is essential but difficult without a strategic approach.
Showcasing Your Portfolio
You have amazing before/after photos of completed projects, but they sit unused on your phone instead of attracting new clients online.
Managing Online Reputation
One bad review can tank your pipeline. Managing Google reviews, responding to feedback, and building a stellar online reputation takes constant attention.
Feast-or-Famine Project Flow
Months of being overbooked followed by weeks with no new leads. Without a predictable marketing system, your crew utilization suffers.
Expensive Shared Leads
Paying $75-150 per lead on HomeAdvisor, Angi, or Houzz Pro only to find out 10 other GCs received the same lead and are racing to call first.
How we help general contractors win more projects
Our proven methodology combines immediate project acquisition with long-term market dominance, specifically tailored for residential and commercial general contractors.
Immediate Project Lead Generation
Launch targeted PPC campaigns within 48 hours to start generating exclusive leads for new construction, additions, and renovations—keeping your crews booked while SEO builds momentum.
Local Market Dominance
Build lasting authority through GC-specific SEO so you rank #1 when homeowners search "general contractor near me" or "home addition contractor [city]"—at 75-90% lower cost than PPC.
Reputation & Trust Building
Systematic review generation, portfolio showcasing, and credential highlighting that builds the trust homeowners need to hire you for their $50K-$500K+ projects.
Project Pipeline Management
Implement lead nurturing, proposal follow-up, and CRM integration systems that convert more estimates into signed contracts and keep your project pipeline predictable.
From first call to full project pipeline
A proven timeline that takes you from competing for scraps on bid sites to having exclusive project leads flowing into your business consistently.
GC Business Discovery
- Competitive analysis of top-ranking general contractors in your market
- Local search research for GC, new construction, and renovation queries
- Complete audit of your current website, portfolio, and online presence
Custom GC Strategy
- Service-specific campaign planning (residential vs commercial, additions, renovations)
- Target keyword mapping for "general contractor" and project-type searches
- Content strategy for showcasing your project portfolio and credentials
Campaign Launch
- PPC campaigns targeting homeowners searching for GCs in your area
- High-converting landing pages for free estimate and consultation requests
- SEO-optimized service pages for new construction, additions, and renovations
Scale & Dominate
- Lead nurturing and proposal follow-up automation to improve close rates
- Continuous campaign optimization based on project type performance
- Monthly reporting with project lead quality and ROI tracking
Ready to fill your project pipeline?
Schedule your free GC marketing consultation and get your customized roadmap within 48 hours.
Start Your GC Marketing JourneyComplete marketing for general contractors
Everything you need to attract more residential and commercial projects and grow your GC business
General Contractor SEO
Dominate local search for "general contractor near me," "home addition contractor," and "new construction builder" with geo-targeted optimization.
General Contractor PPC
Generate exclusive project leads within 48 hours with targeted Google Ads campaigns for residential and commercial GC services.
Answer Engine Optimization
Get recommended by ChatGPT and AI assistants when homeowners search for general contractors, builders, and renovation specialists.
GC Website Development
Professional websites with stunning project portfolios, instant estimate request forms, and trust-building credential displays.
Project Landing Pages
Service-specific pages for new construction, additions, renovations, and commercial buildouts that convert visitors into qualified leads.
Reputation Management
Build a 5-star reputation that wins bids. Systematic review generation and portfolio showcasing that establishes trust with homeowners.
Need a custom marketing strategy for your general contracting business?
Get Your Free GC Strategy CallDIY marketing vs hiring GC marketing experts
Before you decide to do it yourself, see what it really takes—and what it costs—to market a general contracting business effectively.
DIY GC Marketing Reality
Less time managing projects, inconsistent lead flow, constant stress
KeyGrow Partnership
Stop wasting time on DIY GC marketing
Let our team of GC marketing experts generate project leads while you focus on running your business and managing projects.
Get Expert GC Marketing TodayMarketing for every project type you handle
Different construction projects require different marketing approaches. We create targeted campaigns for each service to keep your project pipeline full.
Residential Construction
Attract homeowners and developers seeking new home construction, additions, and major renovations with targeted campaigns showcasing your residential portfolio.
Commercial Projects
Win more commercial construction bids from property owners, developers, and businesses with campaigns targeting office, retail, and industrial construction.
Home Additions
Generate leads from homeowners needing room additions, second stories, and home expansions. Market your ability to seamlessly integrate new construction with existing structures.
Design-Build
Capture clients seeking turnkey design-build services. Market your single-source accountability for design, permitting, and construction under one contract.
Renovations & Remodels
Win whole-home renovation projects from homeowners modernizing outdated properties. Market your expertise in structural changes and complete transformations.
Multi-Family & Development
Generate leads from developers and investors seeking multi-family construction, townhomes, and residential development projects.
Ready to grow your contracting business?
Get a customized marketing strategy for your general contracting services and growth goals.
Get Free ConsultationGC websites that win more projects
Your website is often the first impression homeowners have of your general contracting business. We build professional, high-converting GC websites designed to showcase your work and generate project leads.
Mobile-First Design
Over 75% of homeowners research general contractors on mobile devices. We build GC websites that load fast and look professional on every device.
Project Portfolio Showcase
Stunning before/after galleries that showcase your best work—new construction, additions, renovations—building trust and demonstrating craftsmanship.
Free Estimate Request Forms
Smart forms that capture project details, scope, budget range, and timeline—generating qualified leads for your GC business 24/7.
Trust & Credential Display
Prominently display your contractor license, bonding, insurance, certifications, and awards to build instant credibility with homeowners.
Every GC website includes
Landing pages that convert homeowners into clients
Generic website pages lose potential clients. Our conversion-optimized GC landing pages are designed for one purpose: turning visitors into qualified project leads requesting free estimates.
Higher Conversion Rates
Purpose-built GC landing pages convert 3-5x better than generic website pages by focusing on a single service offering and clear call-to-action.
Project-Type Targeting
Create specific pages for additions, renovations, new construction, and commercial buildouts—speaking directly to each client type.
Better Ad Performance
Targeted landing pages improve Google Ads quality scores, reducing cost-per-click and increasing ROI on your GC advertising by 40-60%.
Easy A/B Testing
Quickly test headlines, project photos, and offers to continuously improve conversion rates without affecting your main GC website.
GC landing page types we create
PPC that delivers exclusive GC project leads
Stop competing for shared leads on bid sites. Our general contractor PPC campaigns generate exclusive, qualified project leads for new construction, additions, renovations, and commercial buildouts.
Immediate Project Leads
Start generating qualified leads for residential and commercial GC projects within 24-48 hours of campaign launch.
Service-Specific Targeting
Target specific project types: home additions, kitchen renovations, new construction, commercial buildouts—reaching clients actively searching.
Scalable Growth
Start with modest budgets and scale up quickly as ROI is proven and your crew capacity grows to handle more project volume.
Complete Transparency
Full visibility into ad performance, cost per lead, project conversion rates, and ROI with detailed monthly reporting.
Project Value Optimization
Campaigns optimized for higher-value projects ($50K-$500K+ residential, $100K-$5M+ commercial) to maximize your revenue per lead.
GC advertising platforms we use
GC PPC performance metrics
SEO that builds lasting GC market dominance
While PPC delivers immediate results, SEO builds long-term market dominance that generates project leads at a fraction of the cost—month after month, year after year.
Local Search Dominance
Rank #1 for high-intent searches like "general contractor near me," "home addition contractor [city]," and "best GC for renovations."
Lower Cost Per Lead
SEO leads cost $25-50 once established vs $75-120 for PPC—delivering 60-75% savings at scale for your GC business.
Trust & Credibility
High organic rankings signal credibility—homeowners trust top organic results more than ads when choosing a general contractor for their project.
Compounding Returns
SEO results compound over time—work done in month 3 continues generating project leads in months 12, 24, and beyond.
24/7 Lead Generation
Unlike ads that stop when budget runs out, SEO generates project leads continuously without ongoing ad spend.
Our GC SEO services include
Typical GC SEO timeline
Why top general contractors use both together
SEO and PPC aren't competing strategies—they're complementary forces that multiply your GC lead generation results when combined.
SEO
Long-term GC dominance
Builds lasting equity
Every service page, portfolio post, and optimization compounds over time—work done today generates GC project leads for years.
Lower cost per GC lead
$25-50 per project lead once established vs $75-120 for PPC—60-75% savings at scale.
Builds homeowner trust
Organic rankings signal credibility—homeowners trust top organic results more than ads when choosing a GC.
24/7 passive project leads
Generates project inquiries continuously without ongoing ad spend—works while you're on the job site.
Timeline: 4-6 months
Results build gradually but deliver exponential returns year after year.
PPC
Immediate GC leads
Instant project leads
Start generating qualified GC project inquiries within 24-48 hours of campaign launch.
Service-specific targeting
Target specific searches like "home addition contractor," "renovation builder," or "commercial GC near me."
Total budget control
Scale investment up or down instantly based on crew capacity and project pipeline needs.
Rapid optimization
Fast A/B testing reveals exactly what messaging resonates with homeowners seeking GC services.
Ongoing investment required
Stops when budget runs out, but delivers predictable, scalable GC project leads.
The power of both combined
When SEO and PPC work together for your GC business, they create a multiplier effect that dramatically outperforms either strategy alone.
vs 200-350% for single channel strategy
Own both paid and organic positions for GC searches
By year 2 as SEO takes over from PPC
How they work together for GCs
PPC generates revenue from day one
While SEO builds momentum over months 1-6, PPC delivers immediate project leads to keep your crews busy.
PPC data informs SEO strategy
Learn which GC keywords, messaging, and project types convert best, then optimize your SEO content accordingly.
SEO reduces PPC dependency over time
As organic rankings improve, gradually shift budget from paid to organic for dramatically lower cost per GC lead.
Dominate the entire search page
Own both the #1 organic position and top ad placements for GC searches—maximum visibility and credibility.
Recommended GC budget evolution
See what $5,000/month could add to your contracting business
Based on real data from 120+ successful general contractors. Attract homeowners and businesses seeking reliable contractors for renovations, additions, and new construction.
Your Business Details
Projected Results
* Calculations based on $85 average cost per lead and 25% lead-to-project conversion rate. Results vary by location, services offered, and reputation.
Get Your Custom Growth PlanAEO vs SEO for general contractors
Property owners are finding GCs differently. While SEO targets Google, AEO optimizes for AI-powered recommendations from ChatGPT, Perplexity, and voice assistants.
Traditional SEO
Optimizes for Google search results. Property owners search for GCs, click links, and browse contractor websites.
Answer Engine Optimization
Optimizes for AI-powered answers. Property owners ask AI for GC recommendations and get direct contractor suggestions without browsing.
Why general contractors need both
Your future project clients are searching in multiple ways. You need to be visible everywhere they look.
SEO for Google
When property owners search "general contractor near me" or "best construction company in [city]"
AEO for AI engines
When they ask ChatGPT or Perplexity for GC recommendations and construction project advice
Voice assistants
When they ask Siri, Alexa, or Google Assistant for contractors while on job sites or at home
We optimize GCs for both traditional and AI search
Our general contractor marketing strategies ensure you're visible everywhere property owners are searching—from Google to ChatGPT to voice assistants.
Get Future-Ready GC MarketingGrow your GC business with digital marketing expertise
See how our PPC and SEO strategies have helped service businesses generate consistent project leads and increase revenue.
Home Buyer Gets +600% Increase in Serious Leads
Real Estate Investor Achieves Skyrocketing Growth with Targeted PPC Strategy
50+ Monthly Job Calls from Organic Search
Missouri Cleanout Company Grows $6K+ Monthly with Local SEO Strategy
Website Redesign Transforms Lead Generation
Missouri Junk Removal Service Gets Modern Website That Converts Visitors Into Customers
View our marketing portfolio
View All Case StudiesReady to grow your general contractors business?
Schedule a free consultation to discover how we can achieve similar results for your business.
Get Free ConsultationTrusted by businesses across industries
Don't just take our word for it. See what our clients say about partnering with KeyGrow for their Google Ads campaigns.
Based on 50+ client reviews
"I really like working with KeyGrow team, professional and polite and is extremely responsive. I'm glad that I chose them out of all of the other listings. They have a very good understanding of real estate PPC campaigns."
Mallie
Home Buyer Company
"KeyGrow has been a great help in managing our Google ads account for two businesses that we own. He always responds quickly and is a pleasure to work with!"
Michael Belmont
Energy Provider
"Very responsive, delivered work with a high quality standard. Already completed multiple projects together"
Marcel
B2B Product
"KeyGrow's expertise and dedication in managing our Google Ads PPC campaigns helped us achieve impressive ROI. Highly recommended professional!!"
Jones
Legal Services Firm
"Very good communication and understood business so was able to add some value insights."
Drew Deleon
Realtor
"Great company to work with!!"
Michaella Grassi
Real Estate Agent
"KeyGrow has been working on google ads for my website and he has done a fantastic job it has increased my revenue to roof. Thank you"
Sam
Ecommerce Store
"As always KeyGrow is amazing to work with!"
Grace Kouassi
Real Estate Home Buyer
"KeyGrow's communication and fresh ideas stood out. Junaid is the best Google Ads expert we've worked with, boosting our business."
Jessica
Car Detailer
"KeyGrow fixed my Google Ads quickly and professionally. Their patience and effectiveness impressed me. Very happy with the results."
Rob Wetmore
Martial Arts Instructor
"I really like working with KeyGrow team, professional and polite and is extremely responsive. I'm glad that I chose them out of all of the other listings. They have a very good understanding of real estate PPC campaigns."
Mallie
Home Buyer Company
"KeyGrow has been a great help in managing our Google ads account for two businesses that we own. He always responds quickly and is a pleasure to work with!"
Michael Belmont
Energy Provider
"Very responsive, delivered work with a high quality standard. Already completed multiple projects together"
Marcel
B2B Product
"KeyGrow's expertise and dedication in managing our Google Ads PPC campaigns helped us achieve impressive ROI. Highly recommended professional!!"
Jones
Legal Services Firm
"Very good communication and understood business so was able to add some value insights."
Drew Deleon
Realtor
"Great company to work with!!"
Michaella Grassi
Real Estate Agent
"KeyGrow has been working on google ads for my website and he has done a fantastic job it has increased my revenue to roof. Thank you"
Sam
Ecommerce Store
"As always KeyGrow is amazing to work with!"
Grace Kouassi
Real Estate Home Buyer
"KeyGrow's communication and fresh ideas stood out. Junaid is the best Google Ads expert we've worked with, boosting our business."
Jessica
Car Detailer
"KeyGrow fixed my Google Ads quickly and professionally. Their patience and effectiveness impressed me. Very happy with the results."
Rob Wetmore
Martial Arts Instructor
Average Rating
Happy Clients
Client Retention
Years Experience
Construction marketing questions answered
Everything you need to know about our construction marketing services.
Budget requirements vary based on company size and market competition. Small contractors typically need $2,000-4,000/month, mid-sized construction companies $4,000-8,000/month, and large general contractors or multi-service firms $8,000-15,000+/month. During your free consultation, we'll provide market-specific recommendations based on your service area, project types, and competitive landscape.
PPC advertising generates project leads within 24-48 hours and reaches optimal performance in 30-60 days. SEO shows initial improvements in 2-3 months, significant results by 4-6 months, and dominant positioning in 6-12 months. Most contractors see measurable improvement in qualified lead volume within the first 90 days through our multi-channel approach.
No. While we recommend minimum 6-month engagements for optimal results, we don't lock clients into long-term contracts. Our services are month-to-month after an initial onboarding period. We earn your business every month through results, not contractual obligations.
We ensure all marketing materials accurately represent your licensing, bonding, and insurance credentials. We prominently feature your contractor license numbers, bonding information, and insurance coverage in ads and website content—building trust with potential clients while ensuring compliance with state contractor advertising regulations.
We specialize in construction marketing. 100% of our team, resources, and expertise are dedicated to contractors and construction companies. We understand project acquisition cycles, seasonal demand patterns, bid timelines, and the nuances of construction marketing. We've generated 25,000+ qualified project leads for contractors across the country.
The optimal strategy combines both. PPC delivers immediate project leads while SEO builds long-term value. We typically recommend new clients allocate 60-70% to PPC initially, then shift toward 50/50 as SEO momentum builds. By year 2-3, many contractors reduce PPC to 20-30% as organic search dominates their lead generation.
Yes. We work with general contractors, specialty trade contractors, remodelers, home builders, commercial construction firms, and industrial contractors. Our strategies and systems scale from independent contractors to large construction enterprises with multiple service lines.
Our clients typically achieve 300-600% ROI within 6-12 months. For example, if you invest $5,000/month and acquire 15 additional projects averaging $8,000 each, that's $120,000 in additional revenue—a substantial return on your marketing investment. Results compound over time as SEO and reputation building drive increasingly better project opportunities.
We provide everything. Our team handles all content creation including website copy, project portfolio pages, blog articles, social media posts, ad creative, and email campaigns. You provide input on your services, project types, and approach, but we handle the creation and execution.
We tailor campaigns based on your ideal project profile. Whether you're targeting residential remodels, commercial buildouts, or large-scale construction projects, we optimize targeting, messaging, and lead qualification to attract clients seeking your specific services and budget range. Our lead scoring system helps prioritize high-value opportunities.
Still have questions?
Our team is here to help. Schedule a free consultation to get personalized answers.
Schedule Free ConsultationStop losing projects to competitors. Start dominating your market.
Get a free, comprehensive marketing audit that reveals exactly where you're losing leads and the specific opportunities to grow your construction business.
Competitive Analysis
How you stack up against local contractors
Keyword Opportunities
High-value project searches you're missing
Custom 90-Day Plan
Actionable steps to increase project leads