Book More Renovation Projects with Targeted Google Ads

General contractor keywords typically range from $15 to $75 per click depending on your market and the services you offer. We recommend an initial ad spend of $2,500 to $5,000 per month to collect enough data for optimization. From there, we scale budgets toward the campaigns generating the strongest return on investment.

With well-managed campaigns, most general contractors see a cost per signed project between $400 and $1,000. Since the average renovation or addition runs $25,000 to $200,000, even one signed contract per month can deliver a substantial return. We track performance all the way through to closed deals, not just form fills.

Both serve different purposes and the strongest contractors use them together. PPC captures immediate demand from property owners ready to hire right now. SEO builds long-term organic visibility that generates leads without ongoing ad spend. PPC fills your pipeline today while SEO builds a foundation for tomorrow.

General contractors typically see ROAS between 4x and 9x once campaigns are fully optimized. That means every dollar invested in advertising returns four to nine dollars in signed project revenue. Contractors with strong follow-up processes and competitive pricing regularly exceed 10x ROAS.

Yes, and segmenting by project type is one of the most effective strategies we use. Kitchen remodel prospects have different needs than someone planning a home addition or commercial buildout. Each project type gets its own campaigns, ad copy, and landing pages tailored to the specific concerns of that buyer.

We implement call tracking, form tracking, and lead source attribution on every campaign. When a homeowner signs a renovation contract, we trace that deal back to the exact keyword and ad that initiated the conversation. This data allows us to continuously shift budget toward the campaigns generating real revenue.

We build extensive negative keyword lists that block clicks from DIY searchers, job seekers, and people looking for services you do not offer. Geographic targeting restricts ads to your actual service area. Bid adjustments prioritize the hours and devices that produce the most consultations. We audit search terms weekly to identify and eliminate new sources of waste.

Effective contractor landing pages feature before-and-after project galleries, clear descriptions of services offered, trust signals like licenses, insurance, and reviews, a prominent contact form, and click-to-call buttons. Each service category should have its own dedicated page to match the intent of the search that brought the visitor.

Yes. Where Local Service Ads are available for general contractors, they can be a powerful lead source. The Google Guaranteed badge builds immediate trust, and you pay per lead rather than per click. We typically run LSAs alongside standard search campaigns to maximize your visibility across all ad placements.

Absolutely. Residential and commercial prospects search differently and require different messaging. We create separate campaign structures for each, allowing you to control budgets independently and tailor your ads to the specific needs of homeowners versus business owners or property managers.

Renovation and construction decisions take time. Remarketing keeps your company visible to people who visited your site but did not request a quote. As they continue researching contractors over days or weeks, your ads remind them of your work and encourage them to come back and make contact.

Request a free market analysis. We research competitor advertising activity in your area, estimate keyword costs for your specific services, and build realistic projections for lead volume and return on investment. The analysis delivers actionable insights whether or not you choose to work with us.