Websites for general contractors
We design contractor websites that show homeowners the jobs you take, the license you hold and who runs the work. So the right projects ask you to bid.
4.9/5 from 50+ client reviews · 200+ businesses served
Trusted by 200+ businesses across 9 industries
Website design for general contractors has to win trust before the first call. We build sites that sort your jobs by type, show your license and insurance in plain words, and name the person who runs each project. A short estimate form collects the job type, timing and budget, so you know which leads are worth the drive.
Next, a few quick questions about your project. If it is a fit, you pick a time for a free 15-minute call.
The team that designs your site also runs Google Ads and SEO for clients like these.
"I want to express my sincere gratitude for KeyGrow's work, everything was absolutely flawless. Their professional approach, calm presence, attention to detail, and ability to truly understand and feel the client's vision, in aesthetics, in wording, in the balance and quality of information, create a sense of complete confidence. Working together was easy and comfortable, and the result exceeded all expectations. I wholeheartedly recommend them and will gladly return again. Thank you so much, KeyGrow, for my first professional website!"
Homeowners read contractor sites looking for a reason to say no. We take those reasons off the page.
A homeowner planning a kitchen remodel or an addition checks you out before they call. They want to know if you take jobs like theirs, whether your license checks out and who will be in their house every day. If your site leaves any of that open, they call the next name on the list. You never hear about it.
So we build the site around that check. Finished jobs sit under the kind of work they were, with the scope, the size and the weeks it took. Your license number sits at the bottom of every page, linked to the state lookup. Your project lead has a name and a face.
Most of the work is plain facts placed where people look. Speed does the rest, because a page that stalls on a phone loses the owner before they see your best job.
Before we write a trust line like 'licensed and insured', we read your state board's ad rules. On a California site, that keeps the word 'bonded' out of the copy.
We ask about real projects: what the owner wanted, what went wrong and how you fixed it. Then we write it so it sounds like you.
Our closest work is for trades. Easy Cleanouts, a junk removal company, saw 180% more lead form submissions in the 8 weeks after our redesign.
If referrals keep your calendar full, a few pages and your license may be all you need. We will tell you before you spend more.
State boards and the FTC tell homeowners what to check before they hire. Here are four of those checks and the change each one makes to your site. Rules differ by state, so we read yours first.
California's Contractors State License Board says licensed contractors must include their license number in all forms of advertising. Its guide counts any website that asks for work. A first offense carries a civil penalty of $100 to $1,000.
What it means for your siteYour number sits in the footer of every page, linked to your board's license lookup. We check your own state's rule before launch.
Source: CSLB ad guidelines
The same CSLB guide says California law bars contractors from advertising their bond. The worry is that a buyer will think the bond protects them more than it does.
What it means for your siteWe never paste 'licensed, bonded and insured' onto a site by habit. We write the trust line your state allows and back it with your license number.
Source: CSLB ad guidelines
FTC advice from July 2022 tells homeowners to consider only licensed and insured contractors. It also says to confirm the license with the state or county and to ask for proof of insurance.
What it means for your siteYour site names the coverage you carry, such as general liability and workers comp, and says you will send a certificate when asked.
Source: FTC consumer advice
The same FTC page tells homeowners to get several estimates. It says a written estimate should include the work, the materials, a completion date and the price.
What it means for your siteYour estimate page says what your written estimate covers and how many days it takes. A homeowner holding three bids can see yours will be complete.
Source: FTC consumer advice
Five parts, and a homeowner looks for every one of them.
One page for each kind of work you want more of, written in the words owners search with, like "kitchen remodel" or "home addition".
Each featured job lists the scope, the square footage, the timeline and photos from before, during and after.
License number and the kinds of insurance you carry, placed in the footer and again next to the estimate form.
It asks for job type, ZIP code, start date and budget range. You read a lead and know at once if it fits.
We size every image for phones, so your work still shows up in a basement or a driveway. Our target is a page load under two seconds.
We have no contractor build to show yet. These are our closest projects: two junk removal sites and a lead page for a mortgage company, each with its numbers.
Junk Removal & Cleanout Services+180%
Lead Form Submissions
+65%Time on Site
4xUser Engagement
Top 10Search Rankings
Junk Removal Services6+
Service Pages Created
NewBrand Identity
SEOReady Structure
PPCOptimized Forms
Real Estate / Mortgage Pre-Qualification+85%
Conversion Rate Increase
5-StepLead Form
-40%Bounce Rate
2xForm Completions
Five steps. Your biggest job is the first one, telling us about the work you want more of.
Want to plan ahead? Read how to pick a web design agency
We go through your past work and choose the job types that pay best. Each one gets its own page.
You send photos, license and insurance details, and notes on a few jobs. We turn those notes into project pages.
Our writers draft every page in plain words. You review the home page design first, then the job pages.
We build on WordPress and send test estimate requests to your inbox until each one lands with every field filled.
The site goes live on your domain. For the next 30 days, any bug you find is ours to fix at no cost.
Seven things a careful homeowner looks for on a contractor site. Count how many yours shows today.
You pay once, and the price covers the writing, the design and a WordPress build. A contractor with two or three kinds of work fits the $1,400 plan, which holds up to six pages. Give every job type its own page, add a projects section, and you are into bigger sites at $2,800.
Full online presence for your brand
$1,400one time
Get startedWhat's included
Complete build for larger brands
$2,800one time
Get startedWhat's included
For big sites with 30 or more pages
$5,600one time
Get startedWhat's included
Want subs to log in, see plans and send bids through your site? That is a custom web app, and those start around $15,000.
Our full guide to website pricesLaw firms, home services, real estate and more. Every review below comes from a real client.
"Great work as usual. KeyGrow did a great job in increasing our site's speed. Web performance went from D to A. Thank you!"
"Very good communication and understood business so was able to add some value insights."
"Great company to work with!!"
"Very responsive, delivered work with a high quality standard. Already completed multiple projects together."
"KeyGrow has been working on google ads for my website and he has done a fantastic job it has increased my revenue to roof. Thank you"
"As always KeyGrow is amazing to work with!"
"I really like working with KeyGrow team, professional and polite and is extremely responsive. I'm glad that I chose them out of all of the other listings."
"KeyGrow has been a great help in managing our Google ads account for two businesses that we own. He always responds quickly and is a pleasure to work with!"
4.9/5Average rating
200+Businesses served
98%Client retention
9+Industries served
Residential and light commercial contractors who sell big jobs to careful buyers.
Each kind needs its own job pages and a different first screen.
Here is what happens after you reach out.
Tell us about your business and your website.
If your project is a fit, you pick a time on our calendar.
We look at your site and your goals, then send a clear plan with your page list and price.
Rather go straight to the full form? Start it here.
Next, a few quick questions about your project. If it is a fit, you pick a time for a free 15-minute call.
The questions a contractor should ask before paying for a site, answered straight. Still curious? Email sales@keygrow.co.
It depends on how many job types get their own page. Up to six pages costs $1,400, paid once. A contractor with many job types and a projects section needs a bigger site at $2,800. Copywriting and a WordPress build come with both.
On every page, usually in the footer. In California, the state board says contractors must put the number on all advertising, and its guide counts websites. Other states set their own rules, so we check yours. The FTC also tells homeowners to verify a license, so make that easy.
It depends on your state. California's board says the law bars contractors from advertising their bond. We read your state's rules first and write a trust line that fits them.
Group them by job type, then give your best jobs their own page. List the scope, the size, the timeline and a few photos from each stage. A homeowner can then hold their plan up against a job you finished.
Not exact prices. Budget ranges from past jobs can help, if you are comfortable sharing them. A range lets an owner see if they fit before they call, which saves you trips to jobs that were never going to happen.
Job type, the ZIP code, when they want to start and a budget range. Add a photo upload for remodels. We keep it to five fields or fewer, so it stays quick to fill out on a phone.
Yes, if you want commercial jobs. A property manager asks about schedules, safety records and keeping tenants open, not tile choices. A page for each buyer keeps both messages clear.
Most take six to eight weeks. Your job details set the pace, so the sooner we get photos and notes on a few projects, the sooner you launch.
Yes. Each project uses the same WordPress template, with boxes for scope, size, timeline and photos. Fill them in and the job appears under the right type. We train you on it before launch.
Yes. Owners want to know who will actually be in their home. A name, a photo and a line on how often that person sends updates answer the question before it turns into a doubt.
Phone photos work if they are sharp and well lit. Shots from before and during a job help as much as the finished room, because they show how you work.
Free 15-minute call · No obligation
Send us your site, or just a list of jobs you are proud of. We will show you what a homeowner cannot find on it today and which plan fits.
