Roofing Facebook Ads
We run roofing Facebook ads built from the part of the job nobody films: decking, flashing and underlayment between tear-off and dry-in. We show them to people near your recent jobs, screen leads with a short form and follow up with people who watched. The goal is more signed roofs, not cheap leads.
Made for roofers whose work is better than their ads show
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Most roofing Facebook ads look exactly alike
Scroll ten roofing ads in any county. Clean shingles, blue sky, a drone angle and a free inspection offer. None of it tells a homeowner who did the better work.
Common Social Media Problems
The Drone Shot Proves Nothing
Shingles over rotten decking look just like shingles over sound decking from forty feet up. The finished photo carries no proof of quality at all.
The Free Inspection Sounds Like a Warning
The Illinois attorney general tells residents to be wary of contractors who offer "free" inspections door to door. An ad with the same hook borrows that suspicion.
Storm Ads Look Like Storm Chasers
The FTC warns that unlicensed contractors and scammers often show up in recovery zones. A roofer whose ads appear only after hail looks like one of them.
The Form Lets Anyone In
A quick form with no questions fills with renters, tire kickers and people three counties away. Your estimator drives out to all of them.
Our Solution
Show the hours nobody shoots
Decking once the old roof is off. What turned up at the chimney and vents. Membrane at the eaves and valleys. Step flashing replaced, not reused. Run that as the ad, and your quote has proof behind it.
This answers the cheaper quote
When a homeowner asks why your bid is higher, a tear-off from last week shows the difference.
How roofing Facebook ads use the hours nobody films
Frame One: The Roof as It Arrived
Context, not proof. It tells the viewer this is a real house on a real street, which earns a second look.
Frame Two: Decking Exposed
The most telling moment of the job. Rot, old patches and thin sheathing show up here, and this is what the homeowner really pays you to handle.
Frame Three: Membrane and Flashing
Ice and water shield at the eaves and valleys, step flashing at the walls, boots at the pipes. These are the spots water hunts for, and this is the only hour they show.
Frame Four: The Finished Roof
Nice to look at and empty as evidence. It belongs at the end of the ad, not as the whole thing.
Who sees it, and the rules
If a housing or financing category applies, you lose ZIP targeting, age options shrink, and a pin or city widens to a 15 mile radius. We plan neighborhood ads around that before launch.
What comes off the roof and into your ads
It all starts with four photos from every job. Without them, your ads show the same picture every rival runs.
Tear-Off Capture
A routine where the crew takes four set shots at four set moments. It adds a couple of minutes to the job and gives you ads no rival can copy.
- Four fixed frames
- Shot from the roof
- Same-day upload
Sequence Ads
The four frames become one carousel or short video. The caption explains what each frame shows and why it changes the price.
- Carousel or video
- Plain captions
- Price explained
Neighborhood Targeting
Ads go to people near streets where you just worked. If Meta's housing rules apply, the radius widens to 15 miles, so the caption names the neighborhood instead.
- Near recent jobs
- Street, not address
- Radius checked
Screening Lead Forms
Meta's higher intent form adds a review screen. We ask roof age, leak or no leak, and whether they own the home. People can still fix anything Meta fills in.
- Review step
- Owner check
- Roof age asked
Follow-Up for Viewers
People who watched a tear-off video see your estimate offer next. They already know what you check under the shingles.
- Video viewers
- Estimate offer
- Low frequency
Signed-Roof Tracking
We log every signed contract in your CRM and pass it to Meta's Conversions API. Over time the ads chase people who sign, not people who click.
- CRM sync
- Signed jobs shared
- Cost per signed roof
Show the decking and the price talk changes
The price talk changes first, and it decides most roofing jobs.
The Higher Quote Makes Sense
A homeowner holding two bids can see the difference on a real roof instead of hearing about it. Showing beats telling.
Your Ads Stop Looking Like Everyone's
Anyone can post a finished roof. Almost nobody posts decking and flashing, because it takes a habit on site.
Neighbors See Their Own Street
Homes on a block were often built in the same years, so their roofs wear out close together. Ads near recent jobs reach the next ones in line.
Rot Stops Looking Like an Upsell
After months of decking posts, finding rot on a customer's roof reads as normal, not as a surprise charge.
Fewer Wasted Estimates
Screening questions weed out renters and far-off leads before anyone drives out. Your estimator spends the day with owners.
The Sales Talk Gets Shorter
A homeowner who has watched a dozen tear-offs shows up to the estimate knowing what the job involves.
How we build the photo habit
Three weeks, and the hard part happens on the roof, not in the office.
Agree on the Four Frames
We fix exactly which four photos come off every job, so nobody decides anything at height in the heat. A fixed list is the only version crews stick to.
- Four frames defined
- Examples shot on a live job
- Crew walkthrough
- Consent rules agreed
Make Sending Easy
One group chat, with no app, login or form. Federal job data notes roofers may work overtime in the busy summer months, so sending has to take seconds.
- Chat set up
- Naming habit agreed
- Foreman briefed
- First sets arriving
Build the Ads and Forms
We cut the first sequence ads, write the screening questions and sort each offer by Meta's special categories.
- Sequence ads cut
- Form questions written
- Offers sorted by category
- Owner sign-off
Run It Off Every Job
New tear-offs become new ads each week. We screen the leads, and every signed roof goes back to Meta.
- Fresh ads weekly
- Leads screened
- Signed jobs shared
- Reach kept local
The first three months of roofing Facebook ads
The ads improve right away. The effect on closing takes longer, because it needs a library, not a handful.
The habit takes hold
Four frames agreed, sending made easy, and the first sets arriving from real jobs.
The ads stop looking generic
Decking and flashing ads run every week, which sets you apart from every other roofing feed in town.
Neighborhood leads appear
Ads near recent jobs start pulling leads from the same streets, the way roofing work tends to spread.
The library starts closing jobs
Enough tear-offs exist that a salesperson can pull up a nearby roof during an estimate. That is when close rates move.
The library is the asset, not the ads
Single ads come and go. What builds up is a record of tear-offs across your area that a salesperson can open in any driveway.
Why we build Facebook ads for roofing companies differently
We spend the first weeks on a habit that happens on a roof. Most agencies skip that part because it is not a marketing task.
We Fix the Frames So Nobody Decides
Four set photos at four set moments. Asking a crew for "good content" asks for judgment calls in the heat, and that is where these plans die.
We Publish the Rot
Soft decking is the most convincing image a roofer owns, and most hide it. Showing it often is what stops it looking like an upsell.
We Drop the Free Inspection Hook
A state attorney general warns homeowners about door-to-door "free" inspections. We sell a clear estimate backed by photos from a nearby job instead.
We Stay Steady Through Storm Season
Your ads run all year, so after hail you are a known local name, not a new face that showed up with the clouds.
We Check the Category Rules
Repair and financing ads can trip Meta's special categories. We sort every offer before any money moves.
Monthly Billing
Cancel anytime. The photo habit belongs to your crews, not to us, so we would rather earn every month than lock you in.
Enough to see soft, dark decking and wonder about your own roof
What works against you:
An ad made of nothing but drone shots
A "free inspection" hook that reads like a door-to-door pitch
The homeowner who picked the lower bid never says why
They took the cheaper bid and both ads looked the same
A careful crew that replaces flashing and a fast one that caulks over it run ads a homeowner cannot tell apart. Two matching feeds, two different numbers. The cheaper number wins.
See exactly what is holding your social media back. No commitment required.
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Based on 50+ client reviews
"I really like working with KeyGrow team, professional and polite and is extremely responsive. I'm glad that I chose them out of all of the other listings. They have a very good understanding of real estate PPC campaigns."
Mallie
Home Buyer Company
"KeyGrow has been a great help in managing our Google ads account for two businesses that we own. He always responds quickly and is a pleasure to work with!"
Michael Belmont
Energy Provider
"Very responsive, delivered work with a high quality standard. Already completed multiple projects together"
Marcel
B2B Product
"KeyGrow's expertise and dedication in managing our Google Ads PPC campaigns helped us achieve impressive ROI. Highly recommended professional!!"
Jones
Legal Services Firm
"Very good communication and understood business so was able to add some value insights."
Drew Deleon
Realtor
"Great company to work with!!"
Michaella Grassi
Real Estate Agent
"KeyGrow has been working on google ads for my website and he has done a fantastic job it has increased my revenue to roof. Thank you"
Sam
Ecommerce Store
"As always KeyGrow is amazing to work with!"
Grace Kouassi
Real Estate Home Buyer
"KeyGrow's communication and fresh ideas stood out. Junaid is the best Google Ads expert we've worked with, boosting our business."
Jessica
Car Detailer
"KeyGrow fixed my Google Ads quickly and professionally. Their patience and effectiveness impressed me. Very happy with the results."
Rob Wetmore
Martial Arts Instructor
"I really like working with KeyGrow team, professional and polite and is extremely responsive. I'm glad that I chose them out of all of the other listings. They have a very good understanding of real estate PPC campaigns."
Mallie
Home Buyer Company
"KeyGrow has been a great help in managing our Google ads account for two businesses that we own. He always responds quickly and is a pleasure to work with!"
Michael Belmont
Energy Provider
"Very responsive, delivered work with a high quality standard. Already completed multiple projects together"
Marcel
B2B Product
"KeyGrow's expertise and dedication in managing our Google Ads PPC campaigns helped us achieve impressive ROI. Highly recommended professional!!"
Jones
Legal Services Firm
"Very good communication and understood business so was able to add some value insights."
Drew Deleon
Realtor
"Great company to work with!!"
Michaella Grassi
Real Estate Agent
"KeyGrow has been working on google ads for my website and he has done a fantastic job it has increased my revenue to roof. Thank you"
Sam
Ecommerce Store
"As always KeyGrow is amazing to work with!"
Grace Kouassi
Real Estate Home Buyer
"KeyGrow's communication and fresh ideas stood out. Junaid is the best Google Ads expert we've worked with, boosting our business."
Jessica
Car Detailer
"KeyGrow fixed my Google Ads quickly and professionally. Their patience and effectiveness impressed me. Very happy with the results."
Rob Wetmore
Martial Arts Instructor
Average Rating
Happy Clients
Client Retention
Years Experience
A phone on a roof, and four fixed shots
No gear beyond what a foreman carries. A short list of frames and a group chat, because nobody logs into an app in a busy week.
What is in it every month
Built around the four frames, because without them a roofing ad has nothing a rival could not also post.
The capture
What comes off every job.
The ads
Sequences, not drone shots.
The rules
Checked before money moves.
The library
What your sales team can use.
What we stop doing
Ads built only from drone shots, stock roof photos and reach bought across a whole state. The first proves nothing, the second is not your work, and the third reaches people your crews will never drive to.
How social media marketing for roofers pays its way
Roofing Facebook ads do their best work while a homeowner is still deciding. Our roofing PPC and SEO pages, linked below, cover the search side.
Search Catches the Active Leak
Water through a ceiling sends people straight to Google. Social will not win that moment, and it should not try.
Facebook Carries the Long Decision
Many homeowners weigh a replacement for weeks, often after a neighbor's new roof. Documented tear-offs work here, side by side with other bids.
The Library Closes in the Driveway
The best use of these photos is a salesperson opening a nearby tear-off while the homeowner holds a rival quote.
Organic Keeps You Known Between Storms
Steady posts mean you are the name people already know when hail hits. The FTC tells homeowners to be skeptical of anyone promising immediate repairs.
The comparison we watch
Drone shot ads against tear-off ads
Our track record in other services
No roofing social result exists to show you. What follows is website and Google Ads work from other trades.
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From $100 to $22 Cost Per Conversion
Car Detailer Gets +650% Increase in Bookings with Strategic Google Ads & Landing Page Optimization
View our complete case study collection
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Get Free ConsultationFrequently asked questions
Before the cameras go up on the roof, owners tend to ask these.
It depends on your radius, your offer and the season, so there is no honest single number. A full replacement can carry far more cost per lead than a repair. We set a test budget, screen every lead and judge the spend by cost per signed roof.
Still have questions?
Talk to Our TeamOther services for this industry
The rest of what we run for businesses in this niche.
See what your crews cover up every week
We will look at what your ads show now, what local rivals show, and what four photos from each job would add.