Redesigns go wrong when nobody watches the search side. That is where we start.
Your old site may still be doing some good. A few of its pages might rank well and bring in calls every month. A careless redesign can wipe that out overnight when old links break.
So before we design anything, we map every page you have. We see which ones get traffic, and we plan where each one will live on the new site. Then we redirect every old address to its new home.
You end up with a site that looks current and works on phones, and your search presence does not start over from zero.