For collision and body shops
Your customers find you after a crash, and the insurer may already be suggesting a shop. We build body shop sites that explain the claim and make you an easy choice. An estimate starts with a few photos.
4.9/5 from 50+ client reviews · 200+ businesses served
Trusted by 200+ businesses across 9 industries
We plan our auto body shop website design for a driver who just had a crash. Your site explains the insurance claim in plain words and shows where the driver gets to choose the shop. It also takes a photo estimate from a phone. The aim: they pick you while they are still deciding.
Next, a few quick questions about your project. If it is a fit, you pick a time for a free 15-minute call.
The team that designs your site also runs Google Ads and SEO for clients like these.
"I want to express my sincere gratitude for KeyGrow's work, everything was absolutely flawless. Their professional approach, calm presence, attention to detail, and ability to truly understand and feel the client's vision, in aesthetics, in wording, in the balance and quality of information, create a sense of complete confidence. Working together was easy and comfortable, and the result exceeded all expectations. I wholeheartedly recommend them and will gladly return again. Thank you so much, KeyGrow, for my first professional website!"
A driver after a crash needs calm, clear pages. We write them that way on purpose.
Nobody shops for a body shop for fun. Something bad just happened, they're on the phone with an adjuster, and someone has handed them a shop name. It is easy to assume that name is final.
In some states it is not. California, for one, says an insurer shall not require repairs at a specific body shop. Your site is the place to say so calmly, explain how a claim runs through your shop, and give the driver a way to start.
So we build the pages a shaken driver needs. That means the claim steps, a photo estimate form, towing and rental answers, and a short guide to the parts on their estimate.
We write short, steady sentences for people who just had a crash, and we leave out the hype.
Our landing page for ViPO asked for real detail in its inquiry form and lifted its conversion rate 120% in 5 weeks. A photo estimate form needs the same care.
We run Google Ads and SEO as well, so your estimate page is ready for drivers searching right after a crash.
For 30 days after launch, bugs and small changes are on us. Then choose a care plan, or edit the site yourself.
California's Department of Insurance gives drivers a short bill of rights for body repairs. Three of its points shape what a body shop site should say. In another state, we write to your state's rules instead.
California's Auto Body Repair Consumer Bill of Rights says a consumer can select the body shop. It also says an insurance company shall not require repairs at a specific shop.
What it means for your siteWe write a calm shop choice page for your state and link it from the estimate form, so the driver reads it while deciding.
Source: California Dept. of Insurance
The same document says the estimate and the invoice must list parts and labor, and identify each part as new, used, aftermarket, reconditioned or rebuilt.
What it means for your siteYour site gets a short parts guide that defines each label in one line, so the estimate you send reads clearly.
Source: California Dept. of Insurance
It also says a consumer can get an independent estimate straight from a registered body shop, even while pursuing an insurance claim.
What it means for your siteYour photo estimate form works with or without a claim number, so a driver can come to you first.
Source: California Dept. of Insurance
Each one answers a question a driver has while the car sits on a tow truck.
From the first call to pickup: what the adjuster does, what your shop does and how long each stage can take.
Written to match your state's rules, in calm words that don't pick a fight with the insurer.
A few photos, the claim number if there is one, and a callback time. It works on a phone in a parking lot.
New, used, aftermarket, reconditioned and rebuilt, each defined in one line, so the estimate makes sense.
Who to call for a tow, where to leave keys after hours and how to find your lot at night.
Teardown, parts, body work, paint and pickup, with how and when you send news.
We have no body shop builds to show. These are web projects for other businesses, including forms that ask for detail and that people still finish.
Junk Removal & Cleanout Services+180%
Lead Form Submissions
+65%Time on Site
4xUser Engagement
Top 10Search Rankings
Junk Removal Services6+
Service Pages Created
NewBrand Identity
SEOReady Structure
PPCOptimized Forms
Real Estate / Mortgage Pre-Qualification+85%
Conversion Rate Increase
5-StepLead Form
-40%Bounce Rate
2xForm Completions
We start with how a claim really moves through your shop, then write and build around it.
Want to plan ahead? Read our website maintenance checklist
You walk us through a typical insurance job, from the first phone call to the final invoice.
We draft the claims guide, the shop choice page and the parts guide. You check them against your state's rules.
Phone-first pages, the photo estimate form and your contact routes, built on WordPress.
We send test estimates from several phones, launch, then fix any bug free for the first 30 days.
Test your current site on your phone. Anything you can't find in a few seconds, a shaken driver won't find either.
A single shop usually fits the $1,400 Business Website plan: home, claims guide, shop choice, parts, photo estimate and contact. Add a page for each repair type or a second location and you move up to the $2,800 plan for bigger sites.
Full online presence for your brand
$1,400one time
Get startedWhat's included
Complete build for larger brands
$2,800one time
Get startedWhat's included
For big sites with 30 or more pages
$5,600one time
Get startedWhat's included
A repair tracker that customers log into is a custom web app, and those start around $15,000. The lighter option is a page that explains how you send text updates.
Read how much a website costsLaw firms, home services, real estate and more. Every review below comes from a real client.
"Great work as usual. KeyGrow did a great job in increasing our site's speed. Web performance went from D to A. Thank you!"
"Very good communication and understood business so was able to add some value insights."
"Great company to work with!!"
"Very responsive, delivered work with a high quality standard. Already completed multiple projects together."
"KeyGrow has been working on google ads for my website and he has done a fantastic job it has increased my revenue to roof. Thank you"
"As always KeyGrow is amazing to work with!"
"I really like working with KeyGrow team, professional and polite and is extremely responsive. I'm glad that I chose them out of all of the other listings."
"KeyGrow has been a great help in managing our Google ads account for two businesses that we own. He always responds quickly and is a pleasure to work with!"
4.9/5Average rating
200+Businesses served
98%Client retention
9+Industries served
Independent collision centers, family-run body shops and small groups.
Each one gets a different estimate form.
Here is what happens after you reach out.
Tell us about your business and your website.
If your project is a fit, you pick a time on our calendar.
We look at your site and your goals, then send a clear plan with your page list and price.
Rather go straight to the full form? Start it here.
Next, a few quick questions about your project. If it is a fit, you pick a time for a free 15-minute call.
Questions body shop owners ask us. Still curious? Email sales@keygrow.co.
If your state gives them that right, yes, in calm words. California's bill of rights says an insurer shall not require repairs at a specific shop. We write the page for your state and keep the tone neutral, since you still work with the insurers.
Say so. Some drivers want a shop their insurer already knows. The site can name the insurers you work with and still explain that the choice belongs to the driver.
The driver uploads a few photos, adds the vehicle and claim details, and picks a callback time. You reply with a first look and book the in-person estimate. It is a starting point, not a final price.
Yes, briefly. Drivers see words like aftermarket or reconditioned on an estimate and worry. A short guide helps them follow the talk with their adjuster and read your estimate without calling you.
Yes, as long as each item is current. We list training, structural repair skills and calibration equipment, with photos of the real gear. Use a carmaker logo only if your certification agreement allows it.
If you offer them, yes. Paintless dent repair and hail work bring different customers, with different questions about time and price.
Explain what your shop arranges and what to ask the insurer. California's bill of rights says drivers have a right to learn about their towing, storage and rental coverage. That makes it a fair topic for your site.
One shop with the claims guide, shop choice page, parts guide and photo estimate form fits our $1,400 plan, copy included. Several locations or a long list of repair types move you to the $2,800 plan.
Six to eight weeks for most body shops. The claims guide takes the most care, because it has to match how your shop and your state really handle claims.
Yes. Your team can swap photos, post a finished repair or change hours in WordPress. We show the front desk how before launch.
Free 15-minute call · No obligation
Show us your site and how you handle estimates today. We will mark what a driver can't find after a crash and quote the fix.
