Paid ads that turn bottles into monthly subscribers

First-order ROAS for new acquisition campaigns usually sits between 1.8x and 3x on supplements, with branded and retargeting closer to 4x to 7x. Those numbers look thin until you factor in subscribe-and-save. Brands with a 35 to 50% subscription attach rate often see 12-month LTV land at 3x to 4x the AOV, which means a 2x first order can still be profitable. We size your target against your actual repurchase curve, not a benchmark.

Restricted categories like CBD, hormone support, weight loss, and some adaptogens require Google certification before campaigns can spend. We handle the LegitScript review (where required), pull together the brand documentation, manage the Google supplements certification submission, and write disclaimer language that complies with the policy. Lead time for full clearance is usually 2 to 4 weeks. We run unrestricted SKUs in parallel so the account is not idle while certification clears.

Yes, but creative needs to fit the platform policy from day one. No structure or function claims (no "cures," "treats," "prevents"). No before-and-after body shots. No exaggerated weight loss promises. UGC reviews focused on routine, taste, and how the product fits a daily habit consistently outperforms claim-heavy creative anyway. We brief every concept through compliance before production so disapprovals do not eat your testing cycles.

Often yes, but with a clean split. Amazon is where high-intent supplement searches happen, especially for ingredient queries. Running Sponsored Products on Amazon plus Google Shopping and Meta to your owned site lets you capture the search shopper and build the subscription list on your domain. The mistake is letting Amazon cannibalize your branded search. We separate budgets and bidding so the channels do not bid against each other on your own name.

Critical, more so than most categories. Variants by flavor, serving count, and bottle size each need their own SKU, GTIN, image, and title. Ingredient and certification attributes (GMP, third-party tested, non-GMO) drive relevance for ingredient-led searches. A clean feed usually drops Shopping CPCs by 25 to 40% inside the first 60 days. Most agencies skip this and wonder why their Performance Max budget evaporates.

Most new supplement DTC brands ramp at $4,500 to $8,000 a month across Google and Meta. That gets you past Meta's learning phase in a sensible timeframe and gives Shopping enough impression share to learn. Below $3,500 the data is too thin for confident optimization. Above $12,000 the conversation shifts to Amazon Ads, TikTok, and creator content, not just bumping the same two platforms.

We pull your historical subscriber data, calculate average subscription length in months, then back into a 6 and 12 month LTV. A brand with $48 AOV, 45% subscription attach, and a 7 month average tenure has a different acceptable CAC than a brand running only one-time purchases. Subscription attach rate is the single highest leverage number in supplements PPC, so creative briefs and landing pages are built to surface the subscribe option, not bury it.

We use lifestyle, ritual, and routine language instead of medical claims. "Energy for the 3pm slump" reads better and approves easier than "boosts metabolism." FDA structure/function disclaimers sit visibly above the fold on landing pages. Customer story creative outperforms claim creative anyway because trust in the category is built on real people, not promises. We have a library of approved phrasing patterns we adapt for each brand.

Yes. January through March is peak intent for fitness, weight management, and immune support categories. We pre-plan budget increases, hero creative refreshes, and cart abandon retargeting windows from October onward. Black Friday and Cyber Monday work for stocking-up SKUs (protein, daily multivitamins) but new-user acquisition is usually cheaper in early January when intent spikes and competitor creative goes quiet for a beat.

We do not try to outbid the legacy brands. We win on relevance and creative volume. Quality Score and Meta relevance score reward intent matching, so a feed tagged with the right ingredient, condition angle, and certification usually drops Shopping CPCs noticeably inside two months. Niche problem-intent keywords ("supplement for energy crashes") often beat broad ingredient bids on CPA because intent is sharper.

For higher AOV bundles and subscription offers, yes. YouTube pre-roll works well for founder-led or expert content where trust matters and a 30 second story outperforms a 6 second hook. Display retargeting is most useful for the 30-day repeat window where the bottle is running out. We layer these in after Google plus Meta is profitable, not before. Running five channels with thin spend on each is the fastest way to look busy and not move sales.