Get Motivated Seller Leads on Demand

Motivated seller keywords run $15-45 per click depending on your market. Phoenix and Atlanta are pricier than secondary markets. We typically start investors at $2,500-4,000/month to gather enough data to optimize properly. Smaller budgets can work in less competitive markets, but underfunding leads to bad data and worse decisions.

Our investor clients average $800-1,800 per deal under contract from PPC, depending on market competition and deal type. Compare that to list stacking services where you pay per record then do cold outreach. PPC brings sellers who are already looking for what you offer—that intent difference shows up in close rates.

When you buy from a lead service, that same seller just got called by 4-6 other investors. The race to the phone isn't a great way to build rapport. PPC leads are yours exclusively. When a seller fills out your form, you're the only investor they're talking to. That changes everything about the conversation.

ROAS is simply your profit divided by ad spend. If you spend $3,000 and close one $25K wholesale, that's 8.3x ROAS. Our investor clients target 5-10x depending on deal size. Flippers with higher margins can accept lower ROAS because each deal is worth more. Wholesalers need more volume at better efficiency.

Google captures active intent—someone typing "sell house fast for cash" is ready now. Facebook reaches sellers earlier in their journey—you can target homeowners behind on payments, in pre-foreclosure zip codes, or going through major life changes. Most successful investors run both with different messaging.

Every call gets a tracked number tied to the specific keyword and ad. Forms work the same way. We integrate with Podio, REsimpli, InvestorFuse—whatever CRM you use—so we can see which campaigns produce contracts, not just conversations. That data lets us double down on what actually closes deals.

It needs to load fast, work on mobile, and answer one question: will you actually buy my house? That means proof of purchases, clear next steps, and a form that doesn't ask for too much too soon. We build separate pages for probate, foreclosure, inherited properties—each seller situation needs different messaging.

Negative keywords are everything. We block agent searches, MLS lookups, FSBO resources, and anything that's not a motivated seller. Geographic restrictions keep you from paying for leads three states away. Time-of-day targeting puts budget when sellers actually call. It's constant refinement.

Down to the zip code or custom radius. Some investors only want leads from specific submarkets where they know the comps cold. Others target specific property types or price points. PPC lets you control exactly where your ads show—and more importantly, where they don't.

Facebook works differently than Google—you're reaching people before they search. We target based on indicators like homeownership duration, life events, financial stress signals, and lookalike audiences from your closed deals. It's great for filling the top of the funnel while Google captures immediate intent.

Daily monitoring, weekly optimizations. The first month is the most intensive—we're learning which keywords convert, which ads resonate, which times perform best. After month one, it's about incremental improvements. Monthly strategy calls keep you informed and ensure we're aligned on goals.

We guarantee a target cost per lead based on your market research. If we miss it, we keep working at no management fee until we hit it. We're not going to promise 100 leads at $10 each—that's not realistic—but we'll commit to numbers that make sense for your market and hold ourselves accountable.

Request a market analysis. We'll research click costs, competition, and realistic targets for your specific markets. No charge, no obligation. You'll leave with clear data on whether PPC makes sense for your operation.