How quickly will I see results from real estate PPC?

You'll see your ads live within 24-48 hours of campaign launch. Most agents receive their first leads within the first week. By week 2-3, we have enough data to optimize for maximum performance. Unlike SEO which takes months, PPC delivers immediate visibility and lead flow.

What budget do I need for real estate PPC?

Effective real estate PPC campaigns typically start at $3,000-5,000/month in ad spend (plus management fees). This varies by market—competitive cities like LA or NYC may require $7,000+ while smaller markets can perform well at $2,500. We'll recommend the right budget during your strategy session.

How is PPC different from Zillow or Realtor.com leads?

Portal leads are shared with multiple agents and cost $50-150+ per lead. With PPC, every lead is 100% exclusive to you—no competing with 5 other agents for the same buyer. PPC leads typically cost 50-70% less and have higher conversion rates because they chose YOU.

What's a good cost per lead for real estate PPC?

Real estate PPC cost per lead typically ranges from $15-40 depending on your market. Buyer leads tend toward the lower end, while seller leads may cost $30-75 but represent higher commission potential. We track cost per actual appointment and closing, not just leads.

Do you manage Google Local Service Ads?

Yes! Local Service Ads (LSAs) are excellent for real estate agents—you get the Google Guaranteed badge and pay per lead, not click. We help you get verified, optimize your profile, manage reviews, and maximize your local visibility. Many clients see their best ROI from LSAs.

How do you track which ads generate closings?

We implement comprehensive tracking including: dynamic call tracking with recordings, form submission tracking, Google Analytics goals, and CRM integration where possible. You'll know exactly which keywords and ads generate phone calls, form submissions, and booked appointments.

What if I've tried PPC before and it didn't work?

Most "failed" real estate PPC is due to: wrong keywords, poor landing pages, no conversion tracking, or insufficient budget. We audit your previous campaigns (if available) to identify what went wrong. Our real estate-specific approach addresses the common pitfalls that waste budget.

Do you write the ad copy?

Yes, we write all ad copy, headlines, and extensions. Our team knows what messaging resonates with buyers and sellers—emphasizing local expertise, trust signals, and compelling calls-to-action. We continuously test new variations to improve click-through and conversion rates.

Will I need new landing pages?

Dedicated landing pages significantly improve conversion rates. We can either optimize your existing pages or create new ones designed specifically for PPC traffic—home search pages for buyers, home valuation pages for sellers. Landing page creation/optimization is included in our higher-tier packages or available as an add-on.

Can you target specific neighborhoods?

Absolutely! We target by zip code, neighborhood name, school district, and custom geographic areas. You can focus your campaigns on your exact farm area, ensuring you're not wasting budget on leads outside your service area.

Should I do PPC for buyers, sellers, or both?

We recommend starting with your priority. If you want more listings, start with seller campaigns targeting "sell my house" and home valuation searches. If you want volume, buyer campaigns typically generate more leads at lower cost. Many agents run both with different budgets.

What reports will I receive?

You'll receive weekly performance snapshots and comprehensive monthly reports showing: impressions, clicks, cost, leads, cost per lead, conversion rates, and call recordings. We also provide 24/7 dashboard access so you can check performance anytime.

Is there a contract or can I cancel anytime?

No long-term contracts required. We work on month-to-month agreements because we believe in earning your business through results. We just ask for 30 days notice if you decide to cancel. Most clients stay for years because the ROI speaks for itself.

How do I get started?

Start with a free PPC strategy session. We'll analyze your market, review competitor ads, and show you exactly how we'd structure campaigns for your farm area. No obligation—you'll walk away with valuable insights even if you don't move forward.

Real Estate PPC Experts

Get Exclusive Leads Today

Buyers and sellers searching online are ready to act now. Our real estate PPC campaigns target motivated prospects in your farm area—from first-time homebuyers to downsizing empty nesters—delivering exclusive leads that aren't shared with other agents.

Qualified Leads Within 24 Hours

Exclusive Territory Targeting

Average 5.2x Return on Ad Spend

Get Free PPC Strategy Session See Results

5.2x

Average ROAS

$28

Avg Cost Per Lead

100+

Agents Served

24hrs

To Launch

Trusted by Leading Brands Across Industries

Why PPC for Real Estate

Fill your pipeline this week

Google Ads puts your listings and services in front of motivated buyers and sellers the moment they search. Leads arrive within 24 hours.

Common Agent Challenges

Expensive Portal Leads

Paying $50-150 per lead on Zillow or Realtor.com—and competing with 5 other agents for the same buyer.

Slow SEO Results

SEO takes months to show results. You need motivated buyers and sellers in your pipeline now, not next year.

Unpredictable Referrals

Referrals dry up when the market shifts. You need a lead source you can control and scale.

Cold Calling & Door Knocking

Spending hours on outbound prospecting with low conversion rates. There has to be a better way.

The PPC Solution

Exclusive Leads on Demand

Target buyers searching "homes for sale in [neighborhood]" and sellers searching "sell my house." Every lead is 100% yours—no sharing, no bidding wars.

24hrs

To first leads after launch

5.2x

Average return on ad spend

$28

Average cost per qualified lead

Scale Anytime

Need more leads? Increase budget. Fully booked? Pause campaigns. PPC gives you complete control over your lead flow.

Real Estate PPC Explained

How Google Ads fills your pipeline fast

What is Real Estate PPC?

Pay-Per-Click advertising places your listings and services at the top of Google search results instantly. You only pay when someone clicks your ad—meaning you only pay for real opportunities to connect with motivated buyers and sellers.

How Search Ads Work

When someone searches "homes for sale in [your city]" or "best realtor near me," your ad appears above organic results. These are high-intent prospects actively looking to buy or sell—not browsers, but motivated clients ready to take action.

Why PPC Beats Portal Leads

Unlike Zillow or Realtor.com where you pay $50-150 per lead and compete with 5 other agents, Google Ads sends prospects directly to you. These are exclusive leads—100% yours, no bidding wars, no sharing.

Buyer & Seller Campaigns

We create dedicated campaigns for both buyers and sellers. Target neighborhood-specific searches like "homes for sale in [area]" and seller intent keywords like "sell my house fast" or "home value estimate."

PPC Performance Stats

44%

Of buyers find their agent through online search

78%

Of local searches result in a call or visit

350%

Average ROI from real estate Google Ads

100%

Exclusive leads - no sharing with other agents

Google Ads delivers predictable, scalable lead generation when managed by real estate PPC specialists who understand the market.

google.com/search?q=realtor+near+me

About 15,600,000 results (0.41 seconds)

YOUR AD

Your Name | Top-Rated [City] Real Estate Agent

★★★★★ 4.9 rating · 50+ homes sold this year. Free home valuation. Local expert helping buyers & sellers for 10+ years. Call today!

View ListingsCall (555) 123-4567Get Home Value

Sponsoredwww.competitor1.com

Real Estate Agent - Homes For Sale

Find your dream home...

Sponsoredwww.competitor2.com

Local Realtor - Free Consultation

Buying or selling?...

Instant Visibility

This is what your ads could look like on Google

Imagine appearing at the top of Google when buyers and sellers search for real estate help. With our PPC strategies, your ads go live within 24 hours and start generating exclusive leads immediately.

Top Position Ads

Appear above organic results where 65% of high-intent clicks happen

Call Extensions

Let clients call directly from the ad with tracked phone numbers

Location Targeting

Target specific neighborhoods, zip codes, and farm areas

Lead Form Extensions

Capture leads directly in Google without leaving the ad

Get Your Ads Live Today

Benefits of Real Estate PPC

Why top agents invest in Google Ads

PPC delivers immediate, predictable, and scalable lead generation. Here's why it's the fastest path to a full pipeline.

Leads Within 24 Hours

Skip the 6-12 month SEO wait. Your ads appear at the top of Google within 24-48 hours of campaign launch—putting your services in front of motivated buyers and sellers immediately.

24hrsTo first leads

100% Exclusive Leads

Every lead is yours alone. Unlike Zillow where you compete with 5 other agents, PPC sends prospects directly to you—no sharing, no bidding wars.

100%Exclusive to you

Neighborhood Targeting

Target specific neighborhoods, zip codes, and communities. Only show ads to buyers and sellers in your farm area—not wasting budget on irrelevant clicks.

Zip CodeLevel targeting

Seller Lead Campaigns

Attract motivated sellers with "sell my house" and "home value" campaigns. Listings lead to more listings—and bigger commissions on both ends.

2xCommission potential

Controlled Budget

Set daily and monthly spending limits. Scale up when you need more leads, scale down during busy periods. You're always in control of your investment.

100%Budget control

Measurable ROI

Track every call, form submission, and appointment. Know exactly which keywords and ads generate closings—and the exact cost per acquisition.

5.2xAverage ROAS

Real Estate PPC Services

Complete real estate PPC management

We handle every aspect of your Google Ads campaigns—from strategy and setup to daily optimization and reporting.

Google Search Ads

Appear at the top of Google when buyers search for homes and sellers search for agents. We target high-intent keywords that convert to appointments.

What's included:

High-intent keyword targeting

Buyer intent campaigns

Seller intent campaigns

Neighborhood-specific ads

Local Service Ads

Get the Google Guaranteed badge and appear at the very top of search. Pay only for actual leads—phone calls and messages—not clicks.

What's included:

Google Guaranteed badge

Pay-per-lead pricing

Review showcase

Direct call functionality

Display & Remarketing

Stay top-of-mind with home searchers who visited your website but didn't convert. Show image ads across the web to bring them back.

What's included:

Website visitor retargeting

Display ad creative design

Audience segmentation

Cross-device remarketing

Landing Page Optimization

Convert more clicks into leads with dedicated landing pages designed specifically for buyers, sellers, and property inquiries.

What's included:

Home search pages

Home valuation pages

Mobile-first design

A/B testing & optimization

Call Tracking & Recording

Track every phone call from your ads. Know which campaigns generate calls and listen to recordings to improve conversion rates.

What's included:

Dynamic phone numbers

Call recording & analysis

Missed call alerts

Source attribution

Conversion Optimization

Continuous improvement of your entire lead acquisition funnel. We optimize ads, landing pages, and tracking for maximum ROI.

What's included:

Weekly performance reviews

Bid strategy optimization

Quality Score improvement

Negative keyword management

Ready to fill your pipeline with PPC?

Get a free PPC strategy session and see exactly how we'd structure campaigns for your market.

Get Free PPC Strategy Session

Why Choose Us

Why real estate pros choose KeyGrow for PPC

We're not a generic digital agency learning real estate on your dime. We're real estate PPC specialists who know exactly how to generate leads profitably.

Real Estate-Only PPC Focus

We manage PPC exclusively for real estate professionals. We know which keywords convert, which ads resonate, and how to optimize for lead acquisition.

Hyperlocal Targeting

Target specific neighborhoods, school districts, and zip codes. Reach buyers and sellers in your exact farm area, not wasting budget elsewhere.

Transparent Reporting

Weekly reports show exactly how your budget is spent, what leads were generated, and the actual cost per closing. No hidden metrics.

No Long-Term Contracts

Month-to-month management. We earn your business through performance, not contractual obligation. Results keep you with us, not legal lock-in.

Call Tracking Included

Every plan includes advanced call tracking and recording. Know exactly which campaigns generate phone calls and how your team handles them.

Fast Campaign Launch

We launch campaigns within 48-72 hours of onboarding. Start generating leads this week, not next month. Speed is our competitive advantage.

$1.5M+

Monthly Ad Spend Managed

5.2x

Average Client ROAS

95%

Client Retention Rate

Every Day Without PPC Costs You Clients

Right now, your competitors are capturing your clients

Buyers and sellers searching for agents see your competitors first. Every search without your ad is a client who called someone else, listed with someone else, and closed a deal with someone else.

65%

Of home buyers click on ads when searching for homes

$50-150

Cost per lead on portals like Zillow and Realtor.com

3-5x

Higher conversion with real estate-specific PPC management

Stop Losing Clients Today

Free PPC strategy session • See competitor analysis • No obligation

Our Process

From strategy to leads in days

We move fast because empty pipelines cost money. Here's exactly how we get your campaigns generating leads within one week.

Strategy Session

Day 1

We analyze your market, competitors, and goals. You'll see exactly how we'd structure campaigns to generate leads in your specific farm area.

Competitor ad analysis

Keyword opportunity research

Budget recommendation

Target client profiling

Campaign Build

Days 2-3

We build your campaigns from scratch—ad groups, keywords, negative keywords, ad copy, and extensions tailored to your market.

Account structure setup

Keyword list development

Ad copywriting

Extension configuration

Tracking Setup

Day 3

Install conversion tracking, call tracking, and analytics so we can measure every lead and optimize for actual client acquisition.

Conversion tracking setup

Call tracking implementation

Google Analytics integration

Goal configuration

Campaign Launch

Day 4

Your campaigns go live. We monitor closely in the first 48-72 hours, making real-time adjustments to maximize performance from day one.

Campaign activation

Bid management

Initial optimization

Performance monitoring

Optimization Cycle

Week 2+

Continuous improvement based on real data. We optimize bids, test new ad copy, refine targeting, and scale what works.

A/B ad testing

Bid strategy refinement

Negative keyword additions

Quality Score improvement

Scale & Report

Ongoing

Weekly performance reports show exactly what's working. We scale winning campaigns and continuously improve your cost per lead.

Weekly performance reports

Budget scaling recommendations

New campaign opportunities

ROI analysis

Certified Google Partner

Real estate PPC tools that generate exclusive leads

We use Google's full advertising suite to deliver buyer and seller leads directly to your inbox—not shared with other agents.

Google Ads

Google Analytics

Tag Manager

My Business

Local Service Ads

Merchant Center

Ad Position Excellence

Dominate real estate paid search

Secure premium ad positions for the searches that matter most to real estate agents—and watch exclusive leads flow in within hours.

Top Ad Positions

Secure the top 1-3 ad positions where 65% of paid clicks happen—instantly.