Generate Property Owner Leads on Demand

Owner acquisition keywords run $25-60 per click in most markets—more expensive than tenant ads but worth it for the lifetime value. We typically recommend $2,500-4,000/month to start. Smaller budgets mean slower learning. Tenant-focused campaigns can run separately at lower click costs if you want to support vacancy filling.

Our PM clients average $45-90 per qualified owner lead after optimization. That's a fraction of what lead aggregators charge—and these are exclusive leads, not shared with competitors. The first month is usually higher as we filter out bad traffic. By month 3, the numbers get much better.

Lead services sell the same owner to 3-5 competitors. The moment that lead comes in, you're in a price war. PPC leads are yours exclusively. An owner who clicks your ad, reads your landing page, and fills out your form has already chosen to talk to YOU—not whoever calls fastest. That changes the entire dynamic.

ROAS is profit divided by ad spend. For PM, you need to think lifetime value. If an owner stays 5 years paying $200/month in management fees, that's $12,000 in revenue. Spending $300 in ads to acquire that owner gives you 40x ROAS. First-year ROAS might be 3-5x, but the long-term math is much better because PM clients stay for years.

Tenant campaigns are actually easier than owner campaigns—more search volume, lower click costs. We run targeted ads for your vacancy listings that reach qualified tenants searching in your specific neighborhoods. Faster fills impress owners and reduce your turnover headaches. Some PM companies run tenant PPC year-round as a competitive advantage.

Call tracking gives every ad campaign a unique phone number. Forms are tagged the same way. When you sign a new management agreement, we can trace it back to the exact keyword and ad that brought them in. That data tells us where to invest more and what to cut. Over time, we know exactly what an owner is worth per acquisition channel.

Owners want proof you can manage their property. That means portfolio size, years in business, tenant screening process, and most importantly—reviews from other landlords. The form needs to be simple: property address, property type, contact info. Too many fields kill conversions. Mobile optimization is mandatory—most owner searches happen on phones.

Negative keywords are critical. We block "property management jobs," "property management salary," tenant searches hitting owner campaigns, and apartment searches when you only manage single-family. Geographic restrictions keep you from paying for leads 50 miles away. These exclusions happen continuously based on search term reports.

Down to the zip code. Many PM companies only want leads from specific areas where they have density or expertise. We can also separate campaigns by property type—single-family, multi-family, vacation rentals, HOAs. Each needs different messaging and often different landing pages. That specificity improves conversion rates.

Google Ads charge per click—you pay whether or not they convert. Local Service Ads charge per lead—you only pay when someone actually contacts you. LSAs show the Google Guaranteed badge which builds trust. Property management isn't in all LSA markets yet, but where available, it's worth testing. We typically run both to maximize visibility.

Daily in month one—we're watching every search term to find patterns. Weekly adjustments after that: bid changes, ad tests, negative keyword additions. Monthly strategy calls to review what's working and adjust goals. The campaigns should get more efficient every month as we learn what converts in your specific market.

We set target cost-per-lead based on market research and hold ourselves to it. If we miss the target, we keep working at no management fee until we hit it. We won't promise impossible numbers—$20 owner leads don't exist—but we'll commit to realistic targets and stand behind them.

Request a market analysis. We'll research what PM companies are advertising in your area, estimate click costs, and show you realistic projections. Takes about 20 minutes, no charge. You'll leave with useful data whether or not you work with us.