'Eco-friendly' needs proof
The FTC's 2012 summary of its Green Guides says marketers should not make broad claims such as 'green' or 'eco-friendly' on their own. Such claims are hard, if not impossible, to back up. A claim should name a specific benefit.
What it means for your siteIf you sell green cleaning, we name the products and what is different about them, instead of a leaf icon and a vague word.
Source: FTC Green Guides


























