Websites for estate planning firms
We build estate planning sites that turn "I should really make a will" into a booked call. Your real rival is "later."
4.9/5 from 50+ client reviews · 200+ businesses served
Trusted by 200+ businesses across 9 industries
With our estate planning website design, firms that draft wills, trusts and powers of attorney get pages that make starting feel small. Most people who visit have put this off for years. Packages are easy to compare, each document gets a plain page, and the first step is light: a free webinar or a short call. A simple site can launch in four to five weeks.
Next, a few quick questions about your project. If it is a fit, you pick a time for a free 15-minute call.
The team that designs your site also runs Google Ads and SEO for clients like these.
"I want to express my sincere gratitude for KeyGrow's work, everything was absolutely flawless. Their professional approach, calm presence, attention to detail, and ability to truly understand and feel the client's vision, in aesthetics, in wording, in the balance and quality of information, create a sense of complete confidence. Working together was easy and comfortable, and the result exceeded all expectations. I wholeheartedly recommend them and will gladly return again. Thank you so much, KeyGrow, for my first professional website!"
We have built for an estate planning firm before, and we know where these readers stall.
Few people who land on your site are weighing one firm against another. Their real choice is between booking now and putting it off again.
So the site has to make the first step small and the result easy to picture. We lay out each package and what is in it. We name the documents and say what each one does. We list what to bring to the first meeting, so the meeting feels doable.
The design stays calm and easy to read, with large type and a phone number in plain view. Your readers range from new parents to retirees, and every one of them should be able to book without help.
We built a landing page for Smith & Kim Law, with client testimonials and a free weekly webinar, for its Google Ads traffic. Its conversion rate went up 70% in 3 weeks.
Our writers explain death, illness and probate in short, steady sentences that your clients can follow.
Tax and law figures live in fields your staff can edit, so an old number never sits on the site for years.
When a tax figure or a fee changes, your staff edits the site in minutes. Bugs in the first 30 days are on us, and a monthly care plan can follow.
Each fact comes from the source named under it. Use them to plan pages, not as legal advice.
In a 2025 Caring.com survey run with YouGov, 24% of U.S. adults said they have a will, down from 33% in 2022. Of those without one, 43% said they 'just haven't gotten around to it.'
What it means for your sitethe site makes the first step small: a price they can see, a free webinar or a short call, and a calendar to book it. Someone who has waited for years needs one easy yes.
Source: Caring.com 2025 survey
The same survey found that Americans with children under 18 are the largest group without a will or other estate planning papers.
What it means for your sitewe build a page just for parents of young kids. It covers choosing a guardian and setting money aside for them, and the home page links to it.
Source: Caring.com 2025 survey
The IRS lists the federal estate tax basic exclusion at $15,000,000 for 2026, up from $13,990,000 for 2025. A law signed on July 4, 2025 raised it.
What it means for your sitetax figures live in one spot your staff can edit, and any page that still warns of a 2026 drop gets rewritten. An old number makes a careful firm look careless.
Source: IRS estate tax update
Each part answers a reason people give for waiting, such as worry about cost or not knowing what they need.
Your packages side by side, with the documents in each. Show prices or a range if you like, and change them in one place.
Wills, living trusts, powers of attorney and health care directives, each explained in a few short paragraphs.
A sign-up form for your seminar or webinar and a calendar for first meetings, linked to your email tool.
A printable list of the papers and names to gather before the first meeting.
Pages for new parents, new retirees and people who just married, divorced or moved, each with the update they may need.
Large type, strong contrast and short pages, tested on phones, tablets and desktops.
The three below come from other industries. Our page for Smith & Kim Law, an estate planning firm, is in the full list.
Junk Removal & Cleanout Services+180%
Lead Form Submissions
+65%Time on Site
4xUser Engagement
Top 10Search Rankings
Junk Removal Services6+
Service Pages Created
NewBrand Identity
SEOReady Structure
PPCOptimized Forms
Real Estate / Mortgage Pre-Qualification+85%
Conversion Rate Increase
5-StepLead Form
-40%Bounce Rate
2xForm Completions
We start with what you sell and what it costs, since those pages do most of the persuading.
Want to plan ahead? A monthly upkeep list for your site
We list your packages, what each one includes and whether to show prices. Then we plan the pages around them.
Our writers draft a plain page for each document and each life event you want to reach. Your lawyers check every claim.
We set up the webinar sign-up, the booking calendar or the checklist download, whichever first step suits your firm.
You review the home page and one package page. We keep the type large and the layout calm.
We build the site, connect your email tool and calendar, and try every form on phones and desktops.
Launch day includes a short lesson for your staff on editing a price or a tax figure. Any bug in the first 30 days, we fix for free.
If your site cannot answer these, a reader will close the tab and put it off again.
Each plan is a one-time price with the writing and the WordPress build included. A focused estate planning site often fits the $1,400 plan: a home page, package pages, a few document pages and a contact page. Firms that add probate, trust work and life event pages will want a bigger site.
Full online presence for your brand
$1,400one time
Get startedWhat's included
Complete build for larger brands
$2,800one time
Get startedWhat's included
For big sites with 30 or more pages
$5,600one time
Get startedWhat's included
Clients can pay a flat fee or a deposit online through a payment tool we connect. A secure portal where clients upload their papers is a custom build, from about $15,000.
Read what drives website pricesLaw firms, home services, real estate and more. Every review below comes from a real client.
"Great work as usual. KeyGrow did a great job in increasing our site's speed. Web performance went from D to A. Thank you!"
"Very good communication and understood business so was able to add some value insights."
"Great company to work with!!"
"Very responsive, delivered work with a high quality standard. Already completed multiple projects together."
"KeyGrow has been working on google ads for my website and he has done a fantastic job it has increased my revenue to roof. Thank you"
"As always KeyGrow is amazing to work with!"
"I really like working with KeyGrow team, professional and polite and is extremely responsive. I'm glad that I chose them out of all of the other listings."
"KeyGrow has been a great help in managing our Google ads account for two businesses that we own. He always responds quickly and is a pleasure to work with!"
4.9/5Average rating
200+Businesses served
98%Client retention
9+Industries served
Solo lawyers who draft wills and trusts, and firms that also handle probate and elder law.
Each one gets pages written for its own clients.
Here is what happens after you reach out.
Tell us about your business and your website.
If your project is a fit, you pick a time on our calendar.
We look at your site and your goals, then send a clear plan with your page list and price.
Rather go straight to the full form? Start it here.
Next, a few quick questions about your project. If it is a fit, you pick a time for a free 15-minute call.
Answers for firms that draft wills and trusts. Still curious? Email sales@keygrow.co.
Usually, yes. A reader who has waited for years often stops cold at a "call for pricing" button. Show a price or a range, say what each package includes, and keep it current when your fees change.
Something small and free. Our Smith & Kim Law page offered a free weekly webinar next to client testimonials. A short call or a checklist download can suit readers who are not ready to book.
Yes, in calm, plain words. A short page on what your state's law decides when there is no will helps readers who think they can wait. Your lawyers write or check the details for your state.
Write for life events. New parents often think about who would raise their kids, and new homeowners suddenly have something to pass on. We build a page for each event and link it to the right package.
Yes. We connect a booking calendar so a reader can pick a time the moment they decide. Fewer steps leave fewer chances to put it off again.
Yes. Copywriting comes with every plan. Our writers draft each page in plain words, and your lawyers check them before launch, since the rules differ by state.
A focused site of up to six pages costs $1,400, paid once. Add probate, trust work and life event pages and you move to a bigger site at $2,800. Very large sites of 30 or more pages cost $5,600.
Four to five weeks for a focused site. Add a webinar, a long list of document pages or online payments, and plan on six to eight.
Your staff changes it in minutes. Prices and figures sit in simple fields in WordPress, and we train your team on them before launch.
Each document page answers a question people search, like what a living trust does, which gives Google something real to rank. Steady ranking in your area also takes ongoing SEO, a separate service we offer.
Free 15-minute call · No obligation
Which packages do you sell, and what do they cost? Start there, and we will map the pages that move a reader from someday to a booked meeting.
